Inbound Marketing
Why Inbound Marketing is More Cost-Effective than Paid Advertising
Brandi Jangula on Jan 31, 2023
Why Inbound Marketing is More Cost-Effective than Paid Advertising
Photo by krakenimages on Unsplash How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing strategy, you’re planning for it to pay off in your bottom line. While paid advertising can introduce you to new prospects who eventually become customers, it isn’t as cost-effective long term as inbound marketing. Relying too heavily on paid ads can lead to hefty customer acquisition costs, which lower your profit margins on every sale from...
The Measure of Success: Why Goal Setting is Important to Inbound Marketing
Photo by krakenimages on Unsplash The Importance of Outlining What Marketing Success Looks Like What’s in it for me? That’s the question many people ask when starting something new. But too often, large marketing teams jump at new trends and start marketing programs without outlining what is in it for them. Before starting an inbound marketing program, the most important step in the process is goal setting. Without goals, you can’t prioritize the most important aspects of...
