Would you like a preview of what ROI can typically be expected from a digital marketing investment?
A comprehensive marketing budget may include martech platforms and media such as Google Ads or programmatic. Costs such as platform licensing and PPC are payable directly to the 3rd party providers and all accounts are owned by you. If you choose to invest in Google Ads, programmatic or paid social, we can manage those campaigns for you as long as your ad spend is $5,000 or higher per month.
Other projects such as video production, custom development, and HubSpot migrations or integrations will be quoted on an individual basis.
The relationship always begins with a one-time strategy workshop and Onboarding. After that, we typically engage with 12-month contracts. Payment is due monthly with Net 30 terms. If the relationship isn’t working, you’re free to move on. We simply ask for 30 days’ notice and candid feedback.
Let’s be clear, we don't sell points, we sell the value of the results we achieve. Points are a unit of effort billed at our standard agency rate. They are used for planning and collaborating on efforts per 90-Day plan. The higher the points value, the more effort the task requires. Points give more accurate estimates and timelines, reduce planning time, and help teams improve performance. Most importantly, points allow the stakeholder to focus on the value of the outcomes they want to achieve and the team to focus on how the project gets done. Points work best when Clients expect a business result from the efforts of the agency team.
We believe in 90-Day planning, and also understand that unforeseen circumstances may sometimes require a project outside the scope of our contract. When this happens, we will first ask: how does this new project fit in with your stated objectives? You then have the choice of replacing some of our existing initiatives or requesting a change order to be billed separately. We always work to create realistic solutions to address your priorities, just keep in mind that new, unplanned projects can sometimes delay the achievement of previously agreed-on goals.
Agencies provide a team with specialized skill sets. It takes a lot of employees to create inbound marketing campaigns. You’ll need staff who have experience in marketing strategy, content creation, SEO, social media, CMS, web design, development, HubSpot technical skills, CRO, video marketing and analytics. Most importantly, they’ll need to be trained to use the HubSpot platform to its fullest potential. With an agency, each team member has their own specialities and you get immediate access to all their different skills, experience and expertise.
An inbound agency looks at your business from a different perspective and can quickly determine what is and isn't working. You’ll gain objective feedback and take fewer risks. With an in-house team, it costs time and money waiting for them to reach the required level of expertise. One qualified marketing professional salary is anywhere between $65K to over $120K. For that amount you can have a team of 7-10 with specialized expertise. With an agency, Clients pay one monthly sum for delivering results rather than salaries and benefits for a whole department of marketing employees.
A top-quality agency is made up of collaborative team members who want to get the most out of campaigns as much as you do. When you invest in marketing, you are investing in reaching your business goals. More aggressive growth goals mean you’ll need to invest in more content or paid ads for example. Two big factors that influence pricing are timing and current situation: Where do you want to be in 1 year - How about 3 years? Where are you starting from? Are we starting from scratch with minimal website traffic and no lead-capture opportunities, or are you already a lean marketing machine? Do you have internal staff that can execute some of the tactics or are we doing all the heavy lifting?
At Diaz & Cooper our goal is to deliver quality work at a competitive price, delivered as quickly as possible.
The amount of time it takes us to deliver a finished creative asset is referred to as turnaround time or lead time. Turnaround time starts once we have all information and required specifications. For most deliverables (e.g. blog post, email campaign) 7-8 working days from the time we have all materials in hand is the typical turnaround. (It may be shorter, but we like to add a day or two of buffer.) For smaller deliverables such as a social media post the turnaround is 2-3 business days. Larger deliverables such as a custom infographic can take over 10 business days.
Sometimes a project arises that needs to be addressed within the span of a few days, and standard turnaround isn’t going to make the deadlines. We offer Rapid Turnaround at an adjusted rate of 1.5x the standard points rate.
HubSpot is a leading tool built to help your company grow better. It’s a robust platform that connects your entire marketing, sales, service, and operations teams to fuel cooperation, goal alignment and revenue growth. The HubSpot software is built to help you create meaningful relationships with your prospects and customers, supporting every stage of the buyer’s journey. With everything located in the same interface, your HubSpot CRM is a tool for growth. While there are a number of platforms out there, we believe HubSpot is the best. As certified HubSpot Solutions partners, we will help you capitalize on your investment. With a trained solutions partner agency, you can be confident everything you're paying for is being utilized to its fullest potential.