Before we get started, let's assume that you wouldn't be reading this if you weren't already interested in leveraging digital marketing...
But... WHY are you interested in digital marketing?
Is it because you want an online sales system that...
- attracts the right prospective customers?
- converts leads to sales?
- fosters referrals and customer loyalty?
If you’re nodding YES, to any or all of these, then you’re in the right place.
Download the CVJ Optimization Guide
Before we get into the nitty-gritty, this article is pretty long, so it might be easier to simply download it.
At Diaz & Cooper, we’ve spent almost two decades helping to grow sales for e-commerce, healthcare, real estate, and travel and tourism businesses. Along the way, we’ve done tons of research and the heavy lifting to achieve successful digital marketing campaigns.
Why is digital marketing so important for your success?
More and more sales are taking place online. In 2020, eCommerce sales are expected to account for 15.5 percent of retail sales worldwide. By 2021, worldwide online sales are expected to reach $4.5 trillion. Think it's different for B2B? Think again - research conducted by Frost and Sullivan predicts B2B ecommerce sales to reach $12 trillion globally in 2020, with China and the US leading the global market.
In fact, it’s estimated that 95 percent of purchases will be made online by 2040.
This means if you don’t have a plan for maximizing your digital presence, you're going to miss out on the industry’s greatest revenue growth opportunity.
The time to act is now.
Just check out the latest data on digital marketing for the travel industry from CMO.com, Expedia and American Express:
So What Exactly Is Customer Value Journey Optimization?
Over the years we’ve learned (and continue to learn) a lot about what works and what doesn’t, and we’ve found that the path to digital marketing success begins with a well-defined Roadmap – this is the Customer Value Journey.
The CVJ is a powerful take on the traditional “sales funnel” – it’s the path that your prospects take from “Stranger” to “Customer” to “Promoter” broken out into defined steps.
Successful digital marketing is all about optimizing the CVJ to maximize customer experience and lifetime value.
Customer Value Journey optimization is a system first defined by Digital Marketer© and now customized by our team specifically for online businesses to maximize the potential value of prospects and customers in your sales funnel.
Without a roadmap and strategy, tactics are a waste of money.
The CVJ provides the context for the tactics and a system for success. In this article, we’re going to show you, step-by-step how to optimize the Roadmap into an effective sales system.