Aug 23, 2023

The Bold Truth About AI in Marketing: Protecting Your Brand

The Dark Side of AI in Marketing: Navigating Risks and Challenges

According to Statista research, 62% of marketers use AI in digital marketing. And that figure was from 2022, before the most recent flurry of excitement and wariness surrounding artificial intelligence today.

AI has been shaping modern marketing for some time now. Its use has increasingly given marketers a competitive edge. It's How to Attract More Customers, deliver engaging customer experiences, and perfect message timing.

Artificial intelligence can identify your ideal customers and target them more precisely. Predictive analytics help you foresee changes in customer needs, pipeline trends, and behaviors. So, you can shift toward proactive marketing. And machine learning allows these technologies to train themselves. That's good if the data source they learn from is trustworthy.

Today, AI even influences customer expectations. This makes it increasingly difficult to market without it. All the while, you're under continual pressure to both perform and demonstrate ROI. Enhancing where and how you use AI in content marketing can be crucial to achieving this. Do you know how AI and machine learning impact marketing?

Unveiling the Dark Side of AI in Digital Marketing

With all the potential benefits, AI does have a dark side. Failing to acknowledge it in the open could lead AI marketing strategies down the wrong path.

As AI becomes more prevalent, it becomes more cost-effective and accessible to large and small businesses. This means more people are using it. They're continually raising the bar, forcing faster marketing evolution.

It may be hard for a lot of businesses to keep up.

AI use can also lead to a lack of personalization rather than an increase in it. AI-driven automation makes it easier to blast out unpersonalized marketing messages relatively cheaply. AI-empowered marketing could become the new "robocall", along with all the negative experiences.

Ultimately, AI follows the instructions humans give it. So, personalization isn’t automatic. It’s important to configure tools to enhance personalization through strategies like:

  • Audience segmentation based on behavioral, demographic, company position, and other factors
  • Translating to the language the recipient reads best
  • Aligning content with where an individual is in their buyer’s journey

 

AI can bring about privacy concerns. You must track customer behaviors to personalize their experiences. 79% of consumers say they appreciate this personalization. They feel loyal to brands that can deliver it. And 81% say they will trade behavioral data to receive it.

But tracking can feel intrusive. That's especially true when personalization isn't done in a CX-focused way.

Faux pas like these can damage your brand's reputation.

The darker side of AI in digital marketing often happens because of disconnected systems and siloed teams. They aren't working off the same information. You're at a loss for how to discover the source of truth. Each system is telling you (and your AI) something different. It's like trying to improve on-time flight departures when everyone's clock is off by 5 to 10 minutes.

If you add AI to this mix, it only makes the problems with untrustworthy data more evident.

Artificial Intelligence in Real-World Scenarios

Early Hurdles in AI-Driven Marketing and How They Were Overcome

According to a New York Times story, this is an early use of AI in a digital marketing campaign. The marketing team at the retailer Target used AI to track customer buying. They wanted to predict if a person was pregnant. If they could do this, they could send personalized offers to the expecting parent.

Personalization at its finest. Or so it seemed.

That was until they began sending relevant offers to teenagers whose parents did not yet know they were pregnant. This became national news, prompting scrutiny of Target's lack of concern for customer privacy or what it marketed to minors.

dca_blog_ai
Generative AI Makes Up Court Cases in Airline Injury Lawsuit

Generative AI is far from perfect. It often misunderstands the sources it's using and generates grossly inaccurate content. Or it misunderstands what the human wants it to do.

Two airline injury lawyers found this out the hard way when they allegedly asked a leading generative AI tool to provide them with court cases to support their case against the airline.

The tool spit out compelling well-written summaries with convincing case names. The lawyers used these made-up stories verbatim. The lawyers initially tried to deny that they trusted AI and didn't do due diligence. But they were later forced to acknowledge what they’d done. They were fined and embarrassed on a national level. This may impact their ability to attract new clients.

Social Media Companies Struggling to Get AI to Recognize Harmful and Illegal Content

AI can flag potentially hateful content for humans to review. But social media leadership wants to predict and stop harmful content before it's posted.

It isn't proving easy. As a result, content that should be stopped isn't. At the same time, people trying to post harmless content may be stopped because AI misunderstands the content's essence or intent.

AI has advanced by lightyears over the past several years. But it still needs strict human oversight. Failing to watch what your AI is doing could lead to similarly embarrassing situations detrimental to your brand. Using AI without understanding the risks can cause real and lasting damage. It's dangerous!

AI Content Reveals Google Search Discrepancy

In another example of AI delivering content the company did not expect, someone discovered a problem with Google search results. It's since been fixed. If you searched "three black teenagers," it pulled up criminal activity, and "three white teenagers" pulled up non-criminal activities. This led people to question, "Is Google racist?"

Why AI Alone Can't Replace the Human  Connection in Marketing

If we haven't already made this clear, we'll say it again: don't think you can replace people with AI.

You can indeed do more with less when you use AI. But customer expectations have also increased. For now, AI cannot learn the "human experience" behind what we say and do. It doesn't understand "why" only "what" we do. And people can be very inconsistent in the space between their thoughts/feelings and actions. You need people and AI working together efficiently so your brand doesn't lose its humanity.

To connect with humans, we must maintain a human touch. So how do we do this?

First of all, AI is only as good as the data you give it to learn from. Give it a trusted source of truth.

You need humans who understand the data you need to collect and analyze. But they also must understand the technology so they can configure HubSpot to collect and analyze the right data and present it in the most useful way to you.

Additionally, AI can miss certain trends and insights precisely because it doesn't have a "human experience".

Second, you won't be able to run successful marketing campaigns with even the most advanced AI if you don't know what you want it to do. AI only works for you when humans and AI are working together effectively.

Set goals and ethical standards for AI use. Once again, humans need to select, define, and refine your goals. Otherwise, AI may misunderstand your goals as it did with the airline injury lawyers. It could confidently take your marketing on a one-way flight in a direction you did not want to go.

Third, only human experts understand its capabilities. It's easy to think small because you don't know what you don't know about what AI can do for you. You have to know the right questions to ask and guidance to provide AI to get the results you want.

You need a marketing agency that knows what AI can do when configured to meet your business goals. You need one that knows how humans and AI can work best together to meet goals.

Take a course to understand its capabilities better. Collaborate with experts who understand AI in content marketing. Talk with Diaz & Cooper about data-driven B2B business growth through AI.

Fourth, it's also important to realize AI is a work in progress. We encourage you to come along for the ride so you don't get left behind, but it can't work independently and may never be able to. AI marketing Services give you access to humans who can help you get the most out of this technology. They can help you learn its capabilities, limitations, and how to work with it.

Invest in AI ethics and usage training for your team.

The people who want around you, supporting your efforts to enhance your use of AI in digital marketing, include internal employees and those at your inbound marketing agency with the expertise you need to get demonstrable ROI from your AI in digital marketing. Here are 7 Signs You Should Hire an Inbound Marketing Agency.

AdobeStock_604065017
Next Steps

The sky is quite possibly the limit with AI. But let's stay grounded in what it can and can't do right now. AI in digital marketing requires responsible AI exploration with the help of expert guidance. It's important to balance AI with proper human oversight from people who understand the pitfalls and potential AI offers.

Don't let negligent AI usage damage your brand.

It's time to learn more about the AI solutions and assistance you get from HubSpot Platinum Partner experts at Diaz & Cooper. As performance marketers, we're hyper-focused on results and proving ROI to your CEO. We walk you through responsible and effective AI integration. Talk with Diaz & Cooper about data-driven B2B business growth.

Get free marketing and advertising insights...

Featured Blogs

News and Press

Diaz & Cooper Honored as a Clutch Champion for 2023

Brandi Jangula
Brandi Jangula
Diaz & Cooper Honored as a Clutch Champion for 2023
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

Drive Exponential ROI Growth for your B2B with HubSpot Consulting Services

Brandi Jangula
Brandi Jangula
Drive Exponential ROI Growth for your B2B with HubSpot Consulting Services
Remarkable ROI Increases in B2B Enterprises Through HubSpot Consulting Expertise Creating a comprehensive marketing plan for your...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

5 Best Features of Hubspot Marketing Hub Explained for B2B Enterprises

Brandi Jangula
Brandi Jangula
5 Best Features of Hubspot Marketing Hub Explained for B2B Enterprises
Best Features of Hubspot Marketing for B2B Enterprises CMOs and marketing teams have a big job. Delivering qualified leads and driving...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

Top 4 Reasons Why Hubspot Sales Hub Should Be Part of Your CRM Platform

Brandi Jangula
Brandi Jangula
Top 4 Reasons Why Hubspot Sales Hub Should Be Part of Your CRM Platform
4 Reasons HubSpot Sales Hub Should Be Part of Your CRM If you’re a Chief Marketing Officer (CMO) in the B2B aviation, transportation, or...
Brandi Jangula
Brandi Jangula
Sales & Marketing Alignment

The Bold Truth About AI in Marketing: Protecting Your Brand

Brandi Jangula
Brandi Jangula
The Bold Truth About AI in Marketing: Protecting Your Brand
The Dark Side of AI in Marketing: Navigating Risks and Challenges According to Statista research, 62% of marketers use AI in digital...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On
How to Overcome Top Sales and Marketing Alignment Challenges Now B2B marketing and sales alignment—it's on the tip of everyone's tongue for...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services

Top 4 Costly Google Analytics Mistakes

DCA Team
DCA Team
Top 4 Costly Google Analytics Mistakes
4 Common and Costly Google Analytics Mistakes and How to Fix Them
DCA Team
DCA Team
HubSpot Technical Services

How HubSpot Consulting Services Help Accomplish Your Marketing Goals

Brandi Jangula
Brandi Jangula
How HubSpot Consulting Services Help Accomplish Your Marketing Goals
HubSpot Consulting Services Benefits HubSpot Consulting Services can help you set up your HubSpot account and your entire sales and...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

5 Types of HubSpot Consulting Services and How they Can Help Your Business

Brandi Jangula
Brandi Jangula
5 Types of HubSpot Consulting Services and How they Can Help Your Business
Configuring HubSpot for Success Using Partner Consulting Services Whether you’re new to HubSpot or looking to get the most from the...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

How a Flight to Miami Shaped a Passion for Serving the Aviation Industry

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How a Flight to Miami Shaped a Passion for Serving the Aviation Industry
All it took was one childhood flight... Growing up in Puerto Rico, I always had a love for travel, and for airplanes in particular. My...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

3 Ways Your Website Redesign Hurt Your SEO

DCA Team
DCA Team
3 Ways Your Website Redesign Hurt Your SEO
I love your new website.
DCA Team
DCA Team
HubSpot Inbound Services

The Quick & Dirty Guide to Getting Found Online

DCA Team
DCA Team
The Quick & Dirty Guide to Getting Found Online
Part 1: Search Engine Optimization Introduction There is no debate: Your website is one of the most important pieces of your business...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Build a Data-Driven Content Strategy with HubSpot

Brandi Jangula
Brandi Jangula
How to Build a Data-Driven Content Strategy with HubSpot
How HubSpot can Help Drive Qualified Traffic and Leads As a marketing professional in today's data-driven marketing landscape, you know...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

HubSpot’s Time-saving Marketing Automations for Technology and SaaS

Brandi Jangula
Brandi Jangula
HubSpot’s Time-saving Marketing Automations for Technology and SaaS
HubSpot Marketing Automations for Technology & SaaS Industry The competition in the technology and SaaS industry is fierce. Most companies...
Brandi Jangula
Brandi Jangula
News and Press

Diaz & Cooper becomes HubSpot Platinum Partner

DCA Team
DCA Team
Diaz & Cooper becomes HubSpot Platinum Partner
Diaz & Cooper announces that it has reached the platinum tier in HubSpot's Solutions Partner Program
DCA Team
DCA Team
Sales and Marketing Consultancy

3 Dynamic Ways HubSpot Lead Scoring Helps in B2B Healthcare and Travel Technology Industries

Brandi Jangula
Brandi Jangula
3 Dynamic Ways HubSpot Lead Scoring Helps in B2B Healthcare and Travel Technology Industries
3 Ways HubSpot Lead Scoring and Attribution Benefits Your Business HubSpot is a powerful CRM thanks to its seamless connectivity to ...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

How to Improve HubSpot with Integrations for SaaS Companies

Brandi Jangula
Brandi Jangula
How to Improve HubSpot with Integrations for SaaS Companies
Get the Most from Your Data with HubSpot Integrations HubSpot is a powerful marketing automation platform no matter what type of business...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

How to Optimize the Inbound Marketing Conversion Funnel

Brandi Jangula
Brandi Jangula
How to Optimize the Inbound Marketing Conversion Funnel
What’s an inbound marketing conversion funnel? You’ve taken time to focus on driving valuable traffic to your website using inbound...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

Improve Your Organic Search Ranking with an Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
Improve Your Organic Search Ranking with an Inbound Marketing Strategy
Rank Higher, Increase Website Traffic and Convert More Prospects Organic search rank can be one of the most powerful tools for growing a...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

Why Inbound Marketing is More Cost-Effective than Paid Advertising

Brandi Jangula
Brandi Jangula
Why Inbound Marketing is More Cost-Effective than Paid Advertising
How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing strategy, you’re planning for it to pay...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

Brandi Jangula
Brandi Jangula
The Measure of Success: Why Goal Setting is Important to Inbound Marketing
The Importance of Outlining What Marketing Success Looks Like What’s in it for me? That’s the question many people ask when starting...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today

Brandi Jangula
Brandi Jangula
5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today
Email Marketing Strategy for Inbound Success Inbound marketing is all about meeting customers where they are at and engaging with them...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

3 Powerful Insights for Effective Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
3 Powerful Insights for Effective Inbound Marketing Strategy
Co-Founder Omi Diaz-Cooper Talks Strategy in a Live “Ask Me Anything” Recently, DCA’s Co-founder, Omi Diaz-Cooper, answered questions from...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound vs Outbound Marketing: What’s the Difference?

Brandi Jangula
Brandi Jangula
Inbound vs Outbound Marketing: What’s the Difference?
How Inbound Marketing Can Boost Your Business Both inbound and outbound marketing strategies can serve as key pieces of any marketing...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound Marketing: What You Need to Know to Get Started

Brandi Jangula
Brandi Jangula
Inbound Marketing: What You Need to Know to Get Started
What is the Purpose of Inbound Marketing? Why is it Important? Inbound marketing is different from standard outbound marketing. While usual...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound Marketing: How to Attract More Customers

Brandi Jangula
Brandi Jangula
Inbound Marketing: How to Attract More Customers
Learn how inbound marketing strategies can grow your business. As a marketer, it's your goal to attract customers to your business… but...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

7 Signs You Should Hire an Inbound Marketing Agency

Brandi Jangula
Brandi Jangula
7 Signs You Should Hire an Inbound Marketing Agency
Why You Should Hire an Inbound Marketing Agency Building a website, managing social media and designing beautiful emails all sound like fun...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

The Top Reasons Why Tech Careers Are Booming

Elizabeth Mackenzie
Elizabeth Mackenzie
The Top Reasons Why Tech Careers Are Booming
Photo by krakenimages on Unsplash Tech Careers will boom over the next 10 years... The Fourth Industrial Revolution is reshaping the...
Elizabeth Mackenzie
Elizabeth Mackenzie
HubSpot Inbound Services

Top 5 Tactics Working in Emails (Right Now)

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Top 5 Tactics Working in Emails (Right Now)
Improve your open rates today using the top data-backed tactics that are working right now. The last few months have shown us that the old...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

What is Shopify and Why Should I Choose it?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
What is Shopify and Why Should I Choose it?
If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Is Your Agency Still Focused on Counting Hours Rather than Results?

DCA Team
DCA Team
Is Your Agency Still Focused on Counting Hours Rather than Results?
Diaz & Cooper Advertising Staff Have Been #ROWE Since 2012 Last year while a global pandemic ushered in an expansive and unexpected...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Achieve Digital Growth in a Post-Cookies World

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Achieve Digital Growth in a Post-Cookies World
Google's announcement that it will block third-party cookies across its Chrome browser by 2022 has sent shock waves through the advertising...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

5 ways to reignite your travel marketing in 2021

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
5 ways to reignite your travel marketing in 2021
The travel industry is starting to recover from the COVID crisis – and it looks like 2021 could bring a boom. The travel industry has been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

Marketing for the travel recovery

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Marketing for the travel recovery
Now is the time to market for the post-COVID travel recovery. Here's why: It is no secret that the travel and tourism industry took a...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

We've been named Top 40 Outstanding eCommerce Agencies

DCA Team
DCA Team
We've been named Top 40 Outstanding eCommerce Agencies
Diaz & Cooper Advertising is excited to announce that Retail Today has placed us in the exclusive category of 40 Outstanding eCommerce...
DCA Team
DCA Team
HubSpot Inbound Services

How can you help support small businesses?

Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
How can you help support small businesses?
We, like 2.3 million others, are a small business in Florida. Over the last 19 years, Diaz & Cooper has become known as a growth agency and...
Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
Digital Marketing Strategy

7 Ways to Optimize Your Homepage & Increase Conversions

DCA Team
DCA Team
7 Ways to Optimize Your Homepage & Increase Conversions
Conversion Rate Optimization (commonly known as CRO) is a method aimed to help you improve your website’s ability to convert passive...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Market with Compassion During a Crisis

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Market with Compassion During a Crisis
This guide will help you make the most of your marketing dollars during the crisis. Browse through LinkedIn or any other social channel...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

How to Optimize your Google Ads Campaigns for Better ROI

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Optimize your Google Ads Campaigns for Better ROI
During challenging economic times, the temptation to cut back on marketing can be overwhelming. This is particularly true of digital spend...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Telemark chooses Diaz & Cooper for regional marketing.

DCA Team
DCA Team
Telemark chooses Diaz & Cooper for regional marketing.
Named after the historic inland region of Southern Norway known for its vast forests and as the birthplace of Telemark skiing, Telemark, WI...
DCA Team
DCA Team
HubSpot Inbound Services

Using lead magnets to attract new sales.

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Using lead magnets to attract new sales.
Is your website producing new leads that you can turn into customers? We know that email marketing is one of the easiest and most...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Wellbeing Wearables Shopify Launch

DCA Team
DCA Team
Wellbeing Wearables Shopify Launch
Philip Stein Launches New eCommerce Platform for Wellness Diaz & Cooper develops new website for global watch brand Miami, FL: Under the...
DCA Team
DCA Team
Case Study

Case Study: eCommerce on Safari

DCA Team
DCA Team
Case Study: eCommerce on Safari
goal: Increase repeat purchases and reduce cart abandonment.
DCA Team
DCA Team
Business Success

It's Time to Put the Results into Remote

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
It's Time to Put the Results into Remote
Measuring Goals in Today's Remote and Distributed Work Environments. Let me ask you this: would you rather pay for "service hours" or for...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

How Google Maps Is Changing Booking Options

Victoria H – Growth Strategist
How Google Maps Is Changing Booking Options
As the battle for direct bookings becomes ever more competitive for hotels, Google is increasing its dominance to reach customers for...
Victoria H – Growth Strategist
Digital Marketing Strategy

Should You Worry About Your Website Being ADA Compliant?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Should You Worry About Your Website Being ADA Compliant?
The Essential Website Accessibility Guide What do Beyonce, Domino’s Pizza and the Avanti Hotel have in common? They have all recently been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study

Case Study: Fueling Online Bookings

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study: Fueling Online Bookings
goal: Increase direct bookings online
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study

Case Study: Digital Approach Doubles Sales

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study: Digital Approach Doubles Sales
goal: Generate leads and sales
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker