Apr 21, 2023

HubSpot’s Time-saving Marketing Automations for Technology and SaaS

HubSpot Marketing Automations for Technology & SaaS Industry

The competition in the technology and SaaS industry is fierce. Most companies have several – if not dozens – of competitors offering very similar products.

Most of your ideal customers are not technology-savvy buyers, and they frankly aren’t sure how to compare you against your competitors. To them, it feels like an apples-to-apples comparison and as a marketing leader, you’re tasked with changing that.

And some companies in the industry struggle because they are creating demand for new technology no one has ever considered. Paving the way is never easy, and getting in front of potential customers is more challenging because they don’t know that they need you yet.


HubSpot marketing automation can help ease the stress and long to-do lists for overworked, marketing professionals. Start automating repetitive tasks to build better, more meaningful relationships with customers and ensure you’re capturing leads from website visitors.

Learn more about what HubSpot’s automation tools are capable of, how other companies like yours are succeeding with the software, and how to get started on your way toward valuable ROI with HubSpot.

How HubSpot Simplifies Busy Marketers’ Days

Marketers are charged with many crucial tasks, including:

  • Developing marketing strategy
  • Lead generation
  • Lead nurturing
  • Website management and SEO
  • Social media
  • Online reputation management
  • Paid ads
  • Monitoring trends
  • Making the sales process smoother
  • Content strategy and development
  • Reporting on campaign results

 

And while many of these tasks are intertwined, it’s impossible to keep up in today’s digital marketplace without automation.

Your C-suite might be looking at your company and wondering why your marketing is behind that of your competitors and marketing simply can’t take on more.

The reality is, automation is how your competitors are doing more with the same resources. Many of the tasks listed above have some automation capabilities and others can be simplified by moving them under one holistic platform to manage and report on with greater ease.

Perhaps your current tools already feature automation. Your challenge is about removing repetitive tasks from your plate and managing too many open tabs, distractions, and siloed data. These challenges make it nearly impossible to have the time to sort through the data, compare ROI from various channels and make informed decisions like when to trigger customer interactions and how to best set up lead scoring.

HubSpot Marketing Hub can help you do it all, with greater ease. See how HubSpot integrates with common tools technology and SaaS companies use.As a technology company, HubSpot also sets the tone and demonstrates how to win with transactional marketing that feels like a personal one-on-one experience to the customer.

HubSpot Marketing Automation Key Capabilities

For technology and SaaS marketing professionals, HubSpot's Marketing Hub offers four key areas of automation.

  • Lead nurturing and scoring
  • Email marketing and campaigns
  • Social media scheduling and monitoring
  • Analytics and reporting

 

Here’s a closer look at HubSpot’s capabilities in these areas.

Lead Nurturing and Scoring

Once companies find a solution for lead capture, it's time to move on to the next challenge: lead nurturing and scoring. You need to know where the prospect is at in the sales funnel and how likely they are to buy so you put your attention where it matters.

Better access to lead scoring helps you target the message to the potential buyer’s needs. Based on the lead score, you’ll know whether the contact is starting to explore their options or ready to purchase when given the right offer.

HubSpot offers a sophisticated CRM with workflows and triggers you can set based on customer actions and data you know about them.

Once a prospect moves from a marketing-qualified lead to a sales-qualified lead, are they getting immediate outreach from your sales team? Or is there a lag as marketing works to transition the lead and alert sales? This is a crucial time and automating follow-up from the prospect’s assigned salesperson can make all the difference in closing the sale.

HubSpot gives you all the tools you need to decide what user actions update a prospect’s lead score and what that lead score means as far as the next content or outreach that should go out automatically or your sales team should initiate.

Automating lead scoring and nurturing ensures that new leads get immediate and ongoing attention without your marketing team needing to constantly update the contact’s status or reach out to sales to transfer attention.

Studies show that companies that use lead-scoring mechanisms increase their lead generation ROI by 77% and according to Marketing Sherpa, 68% of “highly effective and efficient” marketers attribute their success to lead scoring processes.

Email Marketing and Campaigns

Email marketing is a powerful tool. But it’s even more powerful when the message is tailored to the unique needs your prospect has.

Personalization is challenging though because it requires plenty of manual work to segment lists and creates various versions of the same campaign.

HubSpot simplifies that process. You can segment lists using clear filtering criteria. HubSpot also has powerful personalization tokens, so you can personalize subject lines and content in your HubSpot emails with any default or custom contact property. Then, from one email campaign, customize the message based on your list segments, and send just one campaign to multiple contacts while automating the personalization aspects.

As you learn what content resonates with prospects through each phase of the customer buying journey, you can automate email campaigns accordingly, so that prospects get a slow drip of helpful information that guides them through the buying journey.

Social Media Scheduling and Monitoring

With several social media platforms to monitor, marketers face time-sucking challenges to keep up with posting, responding, interacting and reporting.

HubSpot can help move those activities all under the same platform you're using for blogging, SEO, website management, paid ads, email marketing, and more. This helps you have a cohesive view of all marketing activities in one place.

Never miss a mention or comment from a follower and know more about who that person is and where they are at in the customer buying journey.

Delight your executives with clear ROI attribution to social media and the customer and prospect relationships you build there.

And because your marketing assets are all in one place, you can quickly create social posts based on other campaigns and pull in assets from those campaigns to improve efficiency and use your time wisely.

Analytics and Reporting

Technology silos make marketing analytics reporting challenging. You’re comparing different metrics from various channels, making it difficult to see which are your highest-performing channels and worth more of your time.

HubSpot offers automation tools that pull marketing stats from many channels using integrations and built-in tools to track and monitor what really matters.

You’ll see a clear ROI from every channel in a way that is easy to compare and present to your leadership team. And you’ll have access to that data at any time.

Automate dashboard and data delivery so you ensure you’re updating your leadership team regularly. Be prepared for quarterly and annual meetings without the need to collect data, place it in a third-party visualization software, and find a way to present disparate information in a cohesive way. Hubspot offers that executive view in simple, easy-to-read formats that show the full value your team brings to the table.

Tips and Best Practices for Getting Started with HubSpot Marketing Automations

Now that you know HubSpot is the solution to your time-strapped challenges, here’s a look at how to get started with the best marketing technology for companies just like yours.

Steps to Take Before Implementing HubSpot Marketing Automations

Before you sign up for Hubspot, take some time to check your marketing strategy and ensure you have these crucial elements in place.

  • A clear understanding of who your customer is with set buyer personas explaining them and their pain points in detail
  • A frictionless buying process that ensures once you generate and nurture leads, they’ll have no trouble converting
  • A strong knowledge base that helps you retain customers for your technology and SaaS company
  • Marketing collateral that helps deliver solutions to pain points and challenges your ideal customer faces through every step of the buying journey
  • Sales and marketing alignment to prepare for implementing a robust tool ideal for earning more conversions
  • Clear goals that you’ve set in collaboration with your leadership team that outline what you need to do and when
How to Create Effective Automated Workflows and Campaigns

Effective automated workflows require good data and a clear understanding of what prospect interactions warrant a change in status and new content.

To build the best workflows, you need to have a clear understanding of the customer buying journey and what the customer is looking for in each phase.

Every workflow and campaign should also have SMART goals attached to it. You should not start planning a campaign without setting and outlining goals.

Another important step is outlining what you want to automate. Then you’ll know how many emails are involved in a drip campaign and what if/then statements are necessary. Outlining your automation first will set you up for success.

Once you think you have it all right, run several tests to ensure your automations are running the way you’d planned, and that personalization is working properly.

How to Measure and Optimize Results

Don’t get distracted by unimportant metrics. A high open rate is not a success, though it’s a good first step toward being successful. A strong click thru rate is another great sign, but it isn’t how you should measure success.

The same is true for social media metrics. Look less at likes and comments and more at the value of the traffic it is sending to your website.

Focus on conversion and ROI. Many technology and SaaS companies do not have a transactional conversion process. So you’ll look to measure the success of your automations by time savings, lead generation and transitions from marketing-qualified leads to sales-qualified leads.

Measuring the right metrics will make all the difference in showing the value the marketing team is bringing to the table. And ultimately, business-driving activities are what the C-suite cares about.

End the Feeling of Being Overworked with Impossible Marketing Goals

HubSpot marketing automations help overworked, stressed marketers accomplish their goals and find greater job satisfaction from their daily activities.

And before you worry about adding expense to your strapped marketing budget, complete the HubSpot ROI Calculator to see how much you could add to your bottom line by adding this valuable software to your technology stack.

Diaz & Cooper is a HubSpot Gold Partner, which means the team knows the ins and outs of the platform better than anyone. Their results-driven experts can help you set up and provision your account for immediate ROI. Schedule a free consultation now.

Get free marketing and advertising insights...

Featured Blogs

News and Press

Diaz & Cooper Recognized as a Clutch Global Leader for Spring 2024

DCA Team
DCA Team
Diaz & Cooper Recognized as a Clutch Global Leader for Spring 2024
Diaz & Cooper named a top B2B company for HubSpot CRM services
DCA Team
DCA Team
HubSpot Inbound Services

How Busy CMOs Can Harness HubSpot for Account-Based Marketing Success

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How Busy CMOs Can Harness HubSpot for Account-Based Marketing Success
HubSpot for Account-Based Marketing Success Chief Marketing Officers (CMOs) face a massive task. They have to bring in leads, nurture them,...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Diaz & Cooper Honored as a Clutch Champion for 2023

DCA Team
DCA Team
Diaz & Cooper Honored as a Clutch Champion for 2023
DCA Team
DCA Team
HubSpot Technical Services

Drive Exponential B2B Growth with HubSpot Consulting Services

DCA Team
DCA Team
Drive Exponential B2B Growth with HubSpot Consulting Services
Remarkable ROI Increases in B2B Firms Creating a comprehensive marketing plan for your organization, executing it, and meeting company...
DCA Team
DCA Team
HubSpot Technical Services

5 Best Features of Hubspot Marketing Hub Explained for B2B Enterprises

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
5 Best Features of Hubspot Marketing Hub Explained for B2B Enterprises
Best Features of Hubspot Marketing for B2B Enterprises CMOs and marketing teams have a big job. Delivering qualified leads and driving...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services

Top 4 Reasons Why Hubspot Sales Hub Should Be Part of Your CRM Platform

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Top 4 Reasons Why Hubspot Sales Hub Should Be Part of Your CRM Platform
4 Reasons HubSpot Sales Hub Should Be Part of Your CRM If you’re a Chief Marketing Officer (CMO) in the B2B aviation, transportation, or...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Sales & Marketing Alignment

The Bold Truth About AI in Marketing: Protecting Your Brand

DCA Team
DCA Team
The Bold Truth About AI in Marketing: Protecting Your Brand
The Dark Side of AI in Marketing: Navigating Risks and Challenges According to Statista research, 62% of marketers use AI in digital...
DCA Team
DCA Team
HubSpot Technical Services

Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On
How to Overcome Top Sales and Marketing Alignment Challenges Now B2B marketing and sales alignment—it's on the tip of everyone's tongue for...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services

Top 4 Costly Google Analytics Mistakes

DCA Team
DCA Team
Top 4 Costly Google Analytics Mistakes
4 Common and Costly Google Analytics Mistakes and How to Fix Them
DCA Team
DCA Team
HubSpot Technical Services

How HubSpot Consulting Services Help Accomplish Your Marketing Goals

DCA Team
DCA Team
How HubSpot Consulting Services Help Accomplish Your Marketing Goals
HubSpot Consulting Services Benefits HubSpot Consulting Services can help you set up your HubSpot account and your entire sales and...
DCA Team
DCA Team
HubSpot Technical Services

5 Types of HubSpot Consulting Services and How they Can Help Your Business

DCA Team
DCA Team
5 Types of HubSpot Consulting Services and How they Can Help Your Business
Configuring HubSpot for Success Using Partner Consulting Services Whether you’re new to HubSpot or looking to get the most from the...
DCA Team
DCA Team
HubSpot Technical Services

How a Kid's Solo Flight Shaped a Passion for the Aviation Industry

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How a Kid's Solo Flight Shaped a Passion for the Aviation Industry
All it took was one childhood flight to Miami... Growing up in Puerto Rico, I always had a love for travel, and for airplanes in...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

3 Ways Your Website Redesign Hurt Your SEO

DCA Team
DCA Team
3 Ways Your Website Redesign Hurt Your SEO
I love your new website.
DCA Team
DCA Team
HubSpot Inbound Services

The Quick & Dirty Guide to Getting Found Online

DCA Team
DCA Team
The Quick & Dirty Guide to Getting Found Online
Part 1: Search Engine Optimization Introduction There is no debate: Your website is one of the most important pieces of your business...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Build a Data-Driven Content Strategy with HubSpot

DCA Team
DCA Team
How to Build a Data-Driven Content Strategy with HubSpot
How HubSpot can Help Drive Qualified Traffic and Leads As a marketing professional in today's data-driven marketing landscape, you know...
DCA Team
DCA Team
HubSpot Technical Services

HubSpot’s Time-saving Marketing Automations for Technology and SaaS

DCA Team
DCA Team
HubSpot’s Time-saving Marketing Automations for Technology and SaaS
HubSpot Marketing Automations for Technology & SaaS Industry The competition in the technology and SaaS industry is fierce. Most companies...
DCA Team
DCA Team
News and Press

Diaz & Cooper becomes HubSpot Platinum Partner

DCA Team
DCA Team
Diaz & Cooper becomes HubSpot Platinum Partner
Diaz & Cooper announces that it has reached the platinum tier in HubSpot's Solutions Partner Program
DCA Team
DCA Team
Sales and Marketing Consultancy

3 Dynamic Ways HubSpot Lead Scoring Helps Firms in the B2B Healthcare Technology Industry

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
3 Dynamic Ways HubSpot Lead Scoring Helps Firms in the B2B Healthcare Technology Industry
3 Ways HubSpot Lead Scoring and Attribution Benefits Your Business HubSpot is a powerful CRM thanks to its seamless connectivity to ...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services

How to Improve HubSpot with Integrations for SaaS Companies

DCA Team
DCA Team
How to Improve HubSpot with Integrations for SaaS Companies
Get the Most from Your Data with HubSpot Integrations HubSpot is a powerful marketing automation platform no matter what type of business...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Optimize the Inbound Marketing Conversion Funnel

Brandi Jangula
Brandi Jangula
How to Optimize the Inbound Marketing Conversion Funnel
What’s an inbound marketing conversion funnel? You’ve taken time to focus on driving valuable traffic to your website using inbound...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

Improve Your Organic Search Ranking with an Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
Improve Your Organic Search Ranking with an Inbound Marketing Strategy
Rank Higher, Increase Website Traffic and Convert More Prospects Organic search rank can be one of the most powerful tools for growing a...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

Why Inbound Marketing is More Cost-Effective than Paid Advertising

Brandi Jangula
Brandi Jangula
Why Inbound Marketing is More Cost-Effective than Paid Advertising
How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing strategy, you’re planning for it to pay...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
The Measure of Success: Why Goal Setting is Important to Inbound Marketing
The Importance of Outlining What Marketing Success Looks Like What’s in it for me? That’s the question many people ask when starting...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today

Brandi Jangula
Brandi Jangula
5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today
Email Marketing Strategy for Inbound Success Inbound marketing is all about meeting customers where they are at and engaging with them...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

3 Powerful Insights for Effective Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
3 Powerful Insights for Effective Inbound Marketing Strategy
Co-Founder Omi Diaz-Cooper Talks Strategy in a Live “Ask Me Anything” Recently, DCA’s Co-founder, Omi Diaz-Cooper, answered questions from...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound vs Outbound Marketing: What’s the Difference?

DCA Team
DCA Team
Inbound vs Outbound Marketing: What’s the Difference?
How Inbound Marketing Can Boost Your Business Both inbound and outbound marketing strategies can serve as key pieces of any marketing...
DCA Team
DCA Team
HubSpot Inbound Services

Inbound Marketing: What You Need to Know to Get Started

Brandi Jangula
Brandi Jangula
Inbound Marketing: What You Need to Know to Get Started
What is the Purpose of Inbound Marketing? Why is it Important? Inbound marketing is different from standard outbound marketing. While usual...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound Marketing: How to Attract More Customers

Brandi Jangula
Brandi Jangula
Inbound Marketing: How to Attract More Customers
Learn how inbound marketing strategies can grow your business. As a marketer, it's your goal to attract customers to your business… but...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

7 Signs You Should Hire an Inbound Marketing Agency

Brandi Jangula
Brandi Jangula
7 Signs You Should Hire an Inbound Marketing Agency
Why You Should Hire an Inbound Marketing Agency Building a website, managing social media and designing beautiful emails all sound like fun...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

The Top Reasons Why Tech Careers Are Booming

Elizabeth Mackenzie
Elizabeth Mackenzie
The Top Reasons Why Tech Careers Are Booming
Photo by krakenimages on Unsplash Tech Careers will boom over the next 10 years... The Fourth Industrial Revolution is reshaping the...
Elizabeth Mackenzie
Elizabeth Mackenzie
HubSpot Inbound Services

Top 5 Tactics Working in Emails (Right Now)

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Top 5 Tactics Working in Emails (Right Now)
Improve your open rates today using the top data-backed tactics that are working right now. The last few months have shown us that the old...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

What is Shopify and Why Should I Choose it?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
What is Shopify and Why Should I Choose it?
If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Is Your Agency Still Focused on Counting Hours Rather than Results?

DCA Team
DCA Team
Is Your Agency Still Focused on Counting Hours Rather than Results?
Diaz & Cooper Advertising Staff Have Been #ROWE Since 2012 Last year while a global pandemic ushered in an expansive and unexpected...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Achieve Digital Growth in a Post-Cookies World

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Achieve Digital Growth in a Post-Cookies World
Google's announcement that it will block third-party cookies across its Chrome browser by 2022 has sent shock waves through the advertising...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

5 ways to reignite your travel marketing in 2021

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
5 ways to reignite your travel marketing in 2021
The travel industry is starting to recover from the COVID crisis – and it looks like 2021 could bring a boom. The travel industry has been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

Marketing for the travel recovery

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Marketing for the travel recovery
Now is the time to market for the post-COVID travel recovery. Here's why: It is no secret that the travel and tourism industry took a...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

We've been named Top 40 Outstanding eCommerce Agencies

DCA Team
DCA Team
We've been named Top 40 Outstanding eCommerce Agencies
Diaz & Cooper Advertising is excited to announce that Retail Today has placed us in the exclusive category of 40 Outstanding eCommerce...
DCA Team
DCA Team
HubSpot Inbound Services

How can you help support small businesses?

Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
How can you help support small businesses?
We, like 2.3 million others, are a small business in Florida. Over the last 19 years, Diaz & Cooper has become known as a growth agency and...
Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
Digital Marketing Strategy

7 Ways to Optimize Your Homepage & Increase Conversions

DCA Team
DCA Team
7 Ways to Optimize Your Homepage & Increase Conversions
Conversion Rate Optimization (commonly known as CRO) is a method aimed to help you improve your website’s ability to convert passive...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Market with Compassion During a Crisis

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Market with Compassion During a Crisis
This guide will help you make the most of your marketing dollars during the crisis. Browse through LinkedIn or any other social channel...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

How to Optimize your Google Ads Campaigns for Better ROI

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Optimize your Google Ads Campaigns for Better ROI
During challenging economic times, the temptation to cut back on marketing can be overwhelming. This is particularly true of digital spend...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Telemark chooses Diaz & Cooper for regional marketing.

DCA Team
DCA Team
Telemark chooses Diaz & Cooper for regional marketing.
Named after the historic inland region of Southern Norway known for its vast forests and as the birthplace of Telemark skiing, Telemark, WI...
DCA Team
DCA Team
HubSpot Inbound Services

Using lead magnets to attract new sales.

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Using lead magnets to attract new sales.
Is your website producing new leads that you can turn into customers? We know that email marketing is one of the easiest and most...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Wellbeing Wearables Shopify Launch

DCA Team
DCA Team
Wellbeing Wearables Shopify Launch
Philip Stein Launches New eCommerce Platform for Wellness Diaz & Cooper develops new website for global watch brand Miami, FL: Under the...
DCA Team
DCA Team
Case Study

Case Study: eCommerce on Safari

DCA Team
DCA Team
Case Study: eCommerce on Safari
goal: Increase repeat purchases and reduce cart abandonment.
DCA Team
DCA Team
Business Success

It's Time to Put the Results into Remote

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
It's Time to Put the Results into Remote
Measuring Goals in Today's Remote and Distributed Work Environments. Let me ask you this: would you rather pay for "service hours" or for...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

How Google Maps Is Changing Booking Options

Victoria H – Growth Strategist
How Google Maps Is Changing Booking Options
As the battle for direct bookings becomes ever more competitive for hotels, Google is increasing its dominance to reach customers for...
Victoria H – Growth Strategist
Digital Marketing Strategy

Should You Worry About Your Website Being ADA Compliant?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Should You Worry About Your Website Being ADA Compliant?
The Essential Website Accessibility Guide What do Beyonce, Domino’s Pizza and the Avanti Hotel have in common? They have all recently been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker