Posts about Sales & Marketing Alignment

Brandi Jangula on Aug 23, 2023

The Bold Truth About AI in Marketing: Protecting Your Brand

The Dark Side of AI in Marketing: Navigating Risks and Challenges According to Statista research, 62% of marketers use AI in digital marketing. And that figure was from 2022, before the most recent flurry of excitement and wariness surrounding artificial intelligence today. AI has been shaping modern marketing for some time now. Its use has increasingly given marketers a competitive edge. It's How to Attract More Customers, deliver engaging customer experiences, and perfect...

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sales-marketing-alignment-challenges

Omi Diaz-Cooper – CEO, Speaker on Jul 26, 2023

Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On

How to Overcome Top Sales and Marketing Alignment Challenges Now

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Latest Articles from Our Blog

The costs of inbound marketing can vary widely, and we're going to provide average price ranges based on the assumption that you want the highest-quality work to see real results.

HubSpot Sales and Marketing Consultancy
HubSpot Technical Services
Sales & Marketing Alignment

Sales & Marketing Alignment

The Bold Truth About AI in Marketing: Protecting Your Brand

Brandi Jangula

The Bold Truth About AI in Marketing: Protecting Your Brand

The Dark Side of AI in Marketing: Navigating Risks and Challenges According to Statista research, 62% of marketers use AI in digital...

Brandi Jangula

HubSpot Technical Services

Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On

How to Overcome Top Sales and Marketing Alignment Challenges Now

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

HubSpot Technical Services

Top 4 Costly Google Analytics Mistakes

DCA Team

Top 4 Costly Google Analytics Mistakes

4 Common and Costly Google Analytics Mistakes and How to Fix Them

DCA Team

HubSpot Technical Services

How HubSpot Consulting Services Help Accomplish Your Marketing Goals

Brandi Jangula

How HubSpot Consulting Services Help Accomplish Your Marketing Goals

HubSpot Consulting Services Benefits

Brandi Jangula

HubSpot Technical Services

5 Types of HubSpot Consulting Services and How they Can Help Your Business

Brandi Jangula

5 Types of HubSpot Consulting Services and How they Can Help Your Business

Configuring HubSpot for Success Using Partner Consulting Services

Brandi Jangula

HubSpot Technical Services

How a Flight to Miami Shaped a Passion for Serving the Aviation Industry

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

How a Flight to Miami Shaped a Passion for Serving the Aviation Industry

Photo by krakenimages on Unsplash All it took was one childhood flight... Growing up in Puerto Rico, I always had a love for travel, and...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Digital Marketing Strategy

3 Ways Your Website Redesign Hurt Your SEO

DCA Team

3 Ways Your Website Redesign Hurt Your SEO

I love your new website.

DCA Team

HubSpot Inbound Services

The Quick & Dirty Guide to Getting Found Online

DCA Team

The Quick & Dirty Guide to Getting Found Online

Part 1: Search Engine Optimization Introduction There is no debate: Your website is one of the most important pieces of your business...

DCA Team

News and Press

Diaz & Cooper becomes HubSpot Platinum Partner

DCA Team

Diaz & Cooper becomes HubSpot Platinum Partner

Diaz & Cooper announces that it has reached the platinum tier in HubSpot's Solutions Partner Program.

DCA Team

HubSpot Sales and Marketing Consultancy

How to Build a Data-Driven Content Strategy with HubSpot

Brandi Jangula

How to Build a Data-Driven Content Strategy with HubSpot

Brandi Jangula

HubSpot Sales and Marketing Consultancy

3 Dynamic Ways HubSpot Lead Scoring Helps in B2B Healthcare and Travel Technology Industries

Brandi Jangula

3 Dynamic Ways HubSpot Lead Scoring Helps in B2B Healthcare and Travel Technology Industries

Photo by krakenimages on Unsplash 3 Ways HubSpot Lead Scoring and Attribution Benefits Your Business HubSpot is a powerful CRM thanks to...

Brandi Jangula

HubSpot Technical Services

HubSpot’s Time-saving Marketing Automations for Technology and SaaS

Brandi Jangula

HubSpot’s Time-saving Marketing Automations for Technology and SaaS

Photo by krakenimages on Unsplash HubSpot Marketing Automations for Technology & SaaS Industry The competition in the technology and SaaS...

Brandi Jangula

HubSpot Technical Services

How to Improve HubSpot with Integrations for SaaS Companies

Brandi Jangula

How to Improve HubSpot with Integrations for SaaS Companies

Photo by krakenimages on Unsplash Get the Most from Your Data with HubSpot Integrations HubSpot is a powerful marketing automation platform...

Brandi Jangula

HubSpot Sales and Marketing Consultancy

How to Optimize the Inbound Marketing Conversion Funnel

Brandi Jangula

How to Optimize the Inbound Marketing Conversion Funnel

Photo by krakenimages on Unsplash What’s an inbound marketing conversion funnel? You’ve taken time to focus on driving valuable traffic to...

Brandi Jangula

HubSpot Sales and Marketing Consultancy

Improve Your Organic Search Ranking with an Inbound Marketing Strategy

Brandi Jangula

Improve Your Organic Search Ranking with an Inbound Marketing Strategy

Photo by krakenimages on Unsplash Rank Higher, Increase Website Traffic and Convert More Prospects Organic search rank can be one of the...

Brandi Jangula

HubSpot Sales and Marketing Consultancy

Why Inbound Marketing is More Cost-Effective than Paid Advertising

Brandi Jangula

Why Inbound Marketing is More Cost-Effective than Paid Advertising

Photo by krakenimages on Unsplash How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing...

Brandi Jangula

HubSpot Inbound Services

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

Brandi Jangula

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

Photo by krakenimages on Unsplash The Importance of Outlining What Marketing Success Looks Like What’s in it for me? That’s the question...

Brandi Jangula

HubSpot Inbound Services

5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today

Brandi Jangula

5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today

Photo by krakenimages on Unsplash Email Marketing Strategy for Inbound Success Inbound marketing is all about meeting customers where they...

Brandi Jangula

HubSpot Sales and Marketing Consultancy

3 Powerful Insights for Effective Inbound Marketing Strategy

Brandi Jangula

3 Powerful Insights for Effective Inbound Marketing Strategy

Photo by krakenimages on Unsplash Co-Founder Omi Diaz-Cooper Talks Strategy in a Live “Ask Me Anything” Recently, DCA’s Co-founder, Omi...

Brandi Jangula

HubSpot Inbound Services

Inbound vs Outbound Marketing: What’s the Difference?

Brandi Jangula

Inbound vs Outbound Marketing: What’s the Difference?

Photo by krakenimages on Unsplash How Inbound Marketing Can Boost Your Business Both inbound and outbound marketing strategies can serve...

Brandi Jangula

HubSpot Inbound Services

Inbound Marketing: What You Need to Know to Get Started

Brandi Jangula

Inbound Marketing: What You Need to Know to Get Started

Photo by krakenimages on Unsplash What is the Purpose of Inbound Marketing? Why is it Important? Inbound marketing is different from...

Brandi Jangula

HubSpot Inbound Services

Inbound Marketing: How to Attract More Customers

Brandi Jangula

Inbound Marketing: How to Attract More Customers

Photo by krakenimages on Unsplash Learn how inbound marketing strategies can grow your business. As a marketer, it's your goal to attract...

Brandi Jangula

HubSpot Inbound Services

7 Signs You Should Hire an Inbound Marketing Agency

Brandi Jangula

7 Signs You Should Hire an Inbound Marketing Agency

Photo by krakenimages on Unsplash Why You Should Hire an Inbound Marketing Agency Building a website, managing social media and designing...

Brandi Jangula

HubSpot Sales and Marketing Consultancy

The Top Reasons Why Tech Careers Are Booming

Elizabeth Mackenzie

Elizabeth Mackenzie

The Top Reasons Why Tech Careers Are Booming

Photo by krakenimages on Unsplash Tech Careers will boom over the next 10 years... The Fourth Industrial Revolution is reshaping the...

Elizabeth Mackenzie

Elizabeth Mackenzie

HubSpot Inbound Services

Top 5 Tactics Working in Emails (Right Now)

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Top 5 Tactics Working in Emails (Right Now)

Photo by Priscilla Du Preez Improve your open rates today using the top data-backed tactics that are working right now. The last few months...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Digital Marketing Strategy

What is Shopify and Why Should I Choose it?

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

What is Shopify and Why Should I Choose it?

If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

News and Press

Is Your Agency Still Focused on Counting Hours Rather than Results?

DCA Team

Is Your Agency Still Focused on Counting Hours Rather than Results?

Diaz & Cooper Advertising Staff Have Been #ROWE Since 2012 Last year while a global pandemic ushered in an expansive and unexpected...

DCA Team

HubSpot Sales and Marketing Consultancy

How to Achieve Digital Growth in a Post-Cookies World

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

How to Achieve Digital Growth in a Post-Cookies World

Photo by Austin Distel on Unsplash Google's announcement that it will block third-party cookies across its Chrome browser by 2022 has sent...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

HubSpot Inbound Services

5 ways to reignite your travel marketing in 2021

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

5 ways to reignite your travel marketing in 2021

The travel industry is starting to recover from the COVID crisis – and it looks like 2021 could bring a boom. The travel industry has been...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

HubSpot Inbound Services

Marketing for the travel recovery

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Marketing for the travel recovery

Now is the time to market for the post-COVID travel recovery. Here's why: It is no secret that the travel and tourism industry took a...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

News and Press

We've been named Top 40 Outstanding eCommerce Agencies

DCA Team

We've been named Top 40 Outstanding eCommerce Agencies

Diaz & Cooper Advertising is excited to announce that Retail Today has placed us in the exclusive category of 40 Outstanding eCommerce...

DCA Team

HubSpot Inbound Services

How can you help support small businesses?

Todd Cooper – VP, Client-in-Residence

Todd Cooper – VP, Client-in-Residence

How can you help support small businesses?

Photo by Bruce Mars We, like 2.3 million others, are a small business in Florida. Over the last 19 years, Diaz & Cooper has become known as...

Todd Cooper – VP, Client-in-Residence

Todd Cooper – VP, Client-in-Residence

HubSpot Inbound Services

How to Optimize your Google Ads Campaigns for Better ROI

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

How to Optimize your Google Ads Campaigns for Better ROI

During challenging economic times, the temptation to cut back on marketing can be overwhelming. This is particularly true of digital spend...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

News and Press

Telemark chooses Diaz & Cooper for regional marketing.

DCA Team

Telemark chooses Diaz & Cooper for regional marketing.

Named after the historic inland region of Southern Norway known for its vast forests and as the birthplace of Telemark skiing, Telemark, WI...

DCA Team

Digital Marketing Strategy

7 Ways to Optimize Your Homepage & Increase Conversions

DCA Team

7 Ways to Optimize Your Homepage & Increase Conversions

Conversion Rate Optimization (commonly known as CRO) is a method aimed to help you improve your website’s ability to convert passive...

DCA Team

HubSpot Sales and Marketing Consultancy

How to Market with Compassion During a Crisis

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

How to Market with Compassion During a Crisis

This guide will help you make the most of your marketing dollars during the crisis. Browse through LinkedIn or any other social channel...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

HubSpot Inbound Services

Using lead magnets to attract new sales.

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Using lead magnets to attract new sales.

Photo by Anete Lūsiņa Is your website producing new leads that you can turn into customers? We know that email marketing is one of the...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

News and Press

Wellbeing Wearables Shopify Launch

DCA Team

Wellbeing Wearables Shopify Launch

Philip Stein Launches New eCommerce Platform for Wellness Diaz & Cooper develops new website for global watch brand Miami, FL: Under the...

DCA Team

Case Studies

Case Study: eCommerce on Safari

DCA Team

Case Study: eCommerce on Safari

goal: Increase repeat purchases and reduce cart abandonment.

DCA Team

HubSpot Sales and Marketing Consultancy

It's Time to Put the Results into Remote

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

It's Time to Put the Results into Remote

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

HubSpot Inbound Services

How Google Maps Is Changing Booking Options

Victoria Hajjar – Growth Strategist

How Google Maps Is Changing Booking Options

Image courtesy of The Word Point As the battle for direct bookings becomes ever more competitive for hotels, Google is increasing its...

Victoria Hajjar – Growth Strategist

Case Studies

Case Study: Fueling Online Bookings

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Case Study: Fueling Online Bookings

goal: Increase direct bookings online

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Digital Marketing Strategy

Should You Worry About Your Website Being ADA Compliant?

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Should You Worry About Your Website Being ADA Compliant?

The Essential Website Accessibility Guide What do Beyonce, Domino’s Pizza and the Avanti Hotel have in common? They have all recently been...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Case Studies

Case Study: Digital Approach Doubles Sales

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Case Study: Digital Approach Doubles Sales

goal: Generate leads and sales

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Case Studies

Case Study: New Leads Make a Leap

Sandi Abbott – Inbound Marketing Supervisor

Sandi Abbott – Inbound Marketing Supervisor

Case Study: New Leads Make a Leap

goal: Increase sales from email campaigns

Sandi Abbott – Inbound Marketing Supervisor

Sandi Abbott – Inbound Marketing Supervisor

News and Press

DCA Named Top 25 for eCommerce Design and Development

DCA Team

DCA Named Top 25 for eCommerce Design and Development

Diaz & Cooper has been named as one of the Top 25 eCommerce Design and Development Companies of 2019 by DesignRush. Coming in at #7 out of...

DCA Team

Digital Marketing Strategy

How Not to Lose $32 Million on a Website

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

How Not to Lose $32 Million on a Website

The new Hertz© website was just in the news, but not for a good reason. According to “The Register” car-rental giant Hertz hired the global...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Digital Marketing Strategy

The Fundamentals of Wireframing

DCA Team

The Fundamentals of Wireframing

DCA Team