Turn trade shows into visible, trackable revenue.

TradeGROW is a HubSpot-native event system that converts every event lead into measurable pipeline.
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You spent $120K at MRO Americas, PBExpo and NBAA. Your team scanned 300+ badges. Three weeks later, your CRM shows 14 of those contacts have been touched. The rest are sitting in a list no one owns. TradeGROW turns every event lead into a tracked opportunity inside HubSpot with automated nurture, attribution, and pipeline reporting. All within 72 hours of implementation. 

Key Outcomes

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Lift win rates on event‑sourced deals with tightly routed follow‑up and RFQ handoffs.
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Cut response times by syncing booth conversations directly into HubSpot workflows and sales queues.
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Prove share of wallet and renewal impact from each event with account‑level attribution dashboards.

Why trade show leads stall in aviation.

Your team crushed the show. Your CRM doesn’t show it.

 Your sales team comes home from MRO Americas with a full notebook, a badge scanner full of contacts, and a week of backlog. Three weeks later, only a fraction of those conversations are in your pipeline, RFQs are being handled ad hoc from Outlook, and you still can’t tell which accounts are moving because of the show.

In an environment where margins are tight and OEMs are encroaching on your aftermarket business, treating trade shows as an untracked “relationship activity” is no longer good enough. You need a system that turns every booth conversation into visible, attributable commercial progress.
Without adding more manual work for your reps. 
Before TradeGROW
Manual Business Cards and Spreadsheets Followup
Messy and slow manual process
After TradeGROW
Automated event lead followup
Automated event lead follow-up

How TradeGROW works

From badge scan to “where are we on that deal?” in three fast steps 

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Capture
and Clean

Map business card info, badge exports, and booth notes into standardized HubSpot objects and fields so every contact and account from the show lands cleanly in your CRM. Deduped, segmented, and tied to the right company.
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Route and
Follow Up

Automatically route high‑value accounts and hot conversations to the right rep, create tasks and sequences, and trigger follow‑up workflows so no opportunity sits in a spreadsheet or inbox
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Attribute
and Report

Roll all event activity up into account‑level and pipeline‑level dashboards that show you sourced, influenced, and closed‑won revenue by show, segment, and sales region.
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MRO contracts, PBH agreements, and parts procurement deals routinely take 6 to 24 months to close. TradeGROW tracks multi-touch attribution across a sales cycle that spans multiple events. 

Event-sourced deals close 2.3X faster.

TradeGROW shows you which ones and why.

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Not another new platform. Just a smarter HubSpot.

If you’re like many MRO and aftermarket firms, you already have HubSpot but use only a fraction of its CRM capabilities. TradeGROW doesn’t ask your team to log into one more tool; it turns HubSpot into your event command center with pre‑built properties, workflows, lists, and reports tailored for trade shows.

That means faster adoption, better data hygiene, and a single source of truth across marketing, sales, and program management when everyone is asking, “What did we actually get from that show?” . 


Your team already knows HubSpot.
Now HubSpot finally knows trade shows.

  • No clunky data transfers that corrupt lead information
  • No separate logins for your already-overwhelmed sales team
  • No reconciliation nightmares trying to match records
  • No 'integration' fees or third-party API dependencies
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We specialize in aerospace & aftermarket support

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How Unical Turned a $10K Event Investment Into $220K Revenue

Unical faced a familiar challenge:

Justifying a $90,000 annual trade show budget with nothing but 'qualified leads' to show for it.

Results

Within 60 days of implementing TradeGROW
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Pipeline Impact
$310,000 in directly attributed revenue
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Time Savings
From 3 hours to 3 minutes per event

in lead processing
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Lead Quality
Sales team prioritizing event leads that close at 2.3X the rate of other channels
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Conversion Rate
From 2% to 12% lead-to-opportunity conversion
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2.3x

Faster Close Rate

TradeGROW improved our show campaign conversion rate from 2% to over 12%.

Jennifer Torlone-Wilson, CTO

Pick the level of support
your team needs

All options are a one‑time investment with no ongoing software subscription. 

TradeGROW Standard Package
$4,995
(One-Time Investment)

Perfect for teams with technical capability and HubSpot expertise. You'll receive everything needed to implement TradeGROW yourself with our guided process:


  • Complete Action Plan with step-by-step implementation instructions
  • 1 Custom Object (Events) with standard tracking fields and custom views
  • 1-hour call to ensure proper installation
  • 1 Executive Dashboard with 11 pre-built reports
  • 10 Custom Fields across contacts, deals, and events
  • 7 Workflows for nurture, routing, and data management
  • 3 Marketing Email Templates (pre, during, post-event)
  • Training video
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TradeGROW
Plus Package
$7,495
(One-Time Investment)

Ideal for teams wanting expert guidance with collaborative implementation:

  • Everything in the DIY Package, plus:
  • Strategic assessment of your specific event goals
  • Guided implementation with our certified specialists
  • Team training sessions for marketing and sales users
  • 14-day post-implementation support
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TradeGROW 
Premium Package
$12,935
(One-Time Investment)

Complete done-for-you solution with zero technical lift. Our implementation specialists handle everything:


Everything in the Done With You Package, plus:

  • Complete system configuration by our specialists
  • Custom integration with your existing workflows
  • Personalized dashboard setup based on your KPIs
  • Extended 30-day post-implementation support
  • Custom reporting templates aligned with your business objectives
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The KPIs your board actually cares about

TradeGROW is designed for commercial leaders measured on revenue, not email opens.

Win Rate

Ensure every qualified conversation from the booth becomes a tracked opportunity with disciplined follow‑up and RFQ handoff, so you’re not re‑selling the same accounts six months later. 

Response Time

Give reps pre‑built sequences and tasks triggered the moment leads sync from your scanners, closing the gap between “great conversation” and “here’s your quote.” 

Share of wallet in key accounts

 Surface event engagement across buying committees at your top airlines, lessors, and brokers so account teams can prioritize expansion conversations, not just react to one‑off RFQs. 

Renewals and PBH/support expansions

 Tag and track event influence on contract renewals and PBH discussions so you can defend budgets with hard numbers, not anecdotes. 

The TradeGROW Performance Guarantee: 
Your Next Event Is Already Paying for This

We're so confident in TradeGROW's ability to transform your trade show ROI that we're willing to put our money where our mouth is

The 90-Day Attribution Guarantee

If TradeGROW doesn't help you identify at least 10% more revenue attribution from your next event than your current process, we'll refund your entire investment, no questions asked.

We make this guarantee because the average client discovers 23% in previously
unattributed revenue within the first 90 days. This isn't just about ROI, it's about protecting your career trajectory.

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Bring your next MRO event into clear view

Your trade show calendar is already set. The only open question is whether those events will show up as line items on an invoice or as measurable, defensible revenue in your CRM. TradeGROW gives you a HubSpot‑native system to capture, route, and attribute every conversation so you can walk into the next board review with answers instead of anecdotes.

Book Your 15‑minute TradeGROW Demo
In just 15 minutes, we'll assess your current trade show process and show you exactly how

TradeGROW can help you:

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Capture leads in
3 minutes,
not 3 hours
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Convert 12% of leads instead of the industry standard 2%
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Generate 6X more revenue from the same investment
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Walk into the boardroom with proof that your events drive revenue

Implementation takes as little as 60 minutes. We can have you ready for your next event, even if it's next week.

SCHEDULE YOUR TRADESHOW CONSULTATION