Feb 21, 2023

Improve Your Organic Search Ranking with an Inbound Marketing Strategy

Photo by krakenimages on Unsplash

Rank Higher, Increase Website Traffic and Convert More Prospects

Organic search rank can be one of the most powerful tools for growing a business. 

You’ll meet potential customers seeking information specifically related to your products or services in their time of need. And that aligns well with the concept of inbound marketing, which aims to understand customer pain points and challenges to provide a tailored solution to meet those needs.

To reach customers searching for information related to pain points, you have to know those pain points and know your customers. And you’ll need a plan for what happens next once you win the SEO game and start generating organic traffic on your website. 

That’s where an inbound marketing strategy is invaluable because it doesn’t just focus on generating website traffic. With a holistic strategy, you’ll have a plan for getting prospects to your website, collecting their contact information, nurturing their interest in your company and converting them into customers and then advocates.

Benefits of Increased Organic Search Rank

While there are some obvious benefits of increased organic search rank, you might be surprised at some of the related benefits.

  • Brand awareness even for those who don’t click to visit your website but see it in the top search results
  • Greater visibility for your brand because more people will be introduced to it when seeking and finding answers to questions
  • Quality leads come through your website, and they often convert better than other forms of traffic
  • Greater customer retention and loyalty due to customers being able to find information related to ongoing challenges or product use information
  • Cost-savings on advertising to attract new customers
  • Sustainable ongoing traffic and leads once you start ranking for various related keywords

diaz-cooper-organic-search-1203x285-body-images-01

How Inbound Marketing Impacts Your Organic Search Rank

Let’s take a step back for just a moment and do a refresher on what inbound marketing is. HubSpot outlines inbound marketing as a method that “attracts customers by creating valuable content and experiences tailored to them.”

So instead of the company advertising on TV or a billboard where the company initiates the conversation, inbound marketing puts the power in the consumers’ hands to seek solutions when they are ready.

OK, now that we have that out of the way, here’s how inbound marketing impacts your organic search rank.

Your first step in an inbound marketing strategy is to get to know your customers. You can’t create valuable content and experiences for them if you don’t know them and their needs.

You’ll take some time outlining customer personas and diving deep into what you know about the challenges they face and the frustrations they’ve had with other solutions.

That knowledge of your customer will inform everything you do – every email, blog post, pay-per-click (PPC) ad, chatbot response, website headline – you get the idea. 

Once your website and blog content reflect those pain points and serve as a resource for customers, search engines will see their value for answering queries.

The relationship between knowing your customers’ needs and developing content to respond to those needs and the way users seek out information via search engines is how inbound marketing and search rank are closely related.

SSB_Ad-Banner

Engaging Users Once They Arrive on Your Site

Ranking for relevant keywords and search queries is just one element of driving highly qualified leads through your website. Inbound marketing helps you take SEO one step further and focus on engaging users once you’ve generated traffic.

SEO focuses on the strategic use of keywords within content. But inbound marketing is all about generating content designed to answer common questions or solve pain points a customer experiences, which makes the content more engaging. There’s still an element of SEO involved in inbound marketing content, but it isn’t content for the sake of keywords. It’s content for the sake of customer needs, which makes it more engaging.

When you write website and blog copy targeted at helping customers, your engagement will be far better, and you’ll likely experience the following benefits.

  • Improved user experience
  • Increased conversions
  • Greater chance of repeat traffic
  • Customers are more likely to become advocates
  • Sales cycles are shorter

Delivering a Higher Google Ads Quality Score

Once you understand your customers and their needs, you’ll see another benefit: a higher Google Ads Quality Score. The higher your Quality Score, the lower your cost-per-click will likely be for that keyword and the higher your ad will rank.

GA Quality Score comprises three crucial elements:

  • Keywords

  • Ad copy

  • Landing page

Google evaluates how relevant each of those elements is to one another. A landing page and ad that include keywords you’re targeting will score well. Ultimately, Google wants to see that your ads are converting well because it shows that you’re delivering what the customer wants.

When placing Google Ads, you should target a Quality Score of 5 or higher, otherwise, you’ll pay more for your ads and your ads will rank lower.

Starting with an inbound marketing strategy and formatting your website accordingly will provide a firm foundation for a high Google Ads Quality Score because your site will have relevant keywords based on common search queries.

Driving and Converting Organic Website Traffic with Inbound Marketing 

Inbound marketing focuses on more than just search rankings but on customer engagement and building a conversion funnel that makes website traffic more valuable. 

Still unsure whether inbound marketing might be right for you, check out the CRO ROI Calculator to see how conversion rate optimization could bring greater value to your website traffic.

If you’re considering inbound marketing and seeking the right team of experts to make it possible, request a free consultation with Diaz & Cooper. 

Get inbound marketing insights, tips and resources...

Latest Articles from Our Blog

The costs of inbound marketing can vary widely, and we're going to provide average price ranges based on the assumption that you want the highest-quality work to see real results.
Sales & Marketing Alignment

The Bold Truth About AI in Marketing: Protecting Your Brand

Brandi Jangula
Brandi Jangula
The Bold Truth About AI in Marketing: Protecting Your Brand
The Dark Side of AI in Marketing: Navigating Risks and Challenges According to Statista research, 62% of marketers use AI in digital...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On
How to Overcome Top Sales and Marketing Alignment Challenges Now
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services

Top 4 Costly Google Analytics Mistakes

DCA Team
DCA Team
Top 4 Costly Google Analytics Mistakes
4 Common and Costly Google Analytics Mistakes and How to Fix Them
DCA Team
DCA Team
HubSpot Technical Services

How HubSpot Consulting Services Help Accomplish Your Marketing Goals

Brandi Jangula
Brandi Jangula
How HubSpot Consulting Services Help Accomplish Your Marketing Goals
HubSpot Consulting Services Benefits
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

5 Types of HubSpot Consulting Services and How they Can Help Your Business

Brandi Jangula
Brandi Jangula
5 Types of HubSpot Consulting Services and How they Can Help Your Business
Configuring HubSpot for Success Using Partner Consulting Services
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

How a Flight to Miami Shaped a Passion for Serving the Aviation Industry

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How a Flight to Miami Shaped a Passion for Serving the Aviation Industry
Photo by krakenimages on Unsplash All it took was one childhood flight... Growing up in Puerto Rico, I always had a love for travel, and...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

3 Ways Your Website Redesign Hurt Your SEO

DCA Team
DCA Team
3 Ways Your Website Redesign Hurt Your SEO
I love your new website.
DCA Team
DCA Team
HubSpot Inbound Services

The Quick & Dirty Guide to Getting Found Online

DCA Team
DCA Team
The Quick & Dirty Guide to Getting Found Online
Part 1: Search Engine Optimization Introduction There is no debate: Your website is one of the most important pieces of your business...
DCA Team
DCA Team
News and Press

Diaz & Cooper becomes HubSpot Platinum Partner

DCA Team
DCA Team
Diaz & Cooper becomes HubSpot Platinum Partner
Diaz & Cooper announces that it has reached the platinum tier in HubSpot's Solutions Partner Program.
DCA Team
DCA Team
HubSpot Sales and Marketing Consultancy

How to Build a Data-Driven Content Strategy with HubSpot

Brandi Jangula
Brandi Jangula
How to Build a Data-Driven Content Strategy with HubSpot
Brandi Jangula
Brandi Jangula
HubSpot Sales and Marketing Consultancy

3 Dynamic Ways HubSpot Lead Scoring Helps in B2B Healthcare and Travel Technology Industries

Brandi Jangula
Brandi Jangula
3 Dynamic Ways HubSpot Lead Scoring Helps in B2B Healthcare and Travel Technology Industries
Photo by krakenimages on Unsplash 3 Ways HubSpot Lead Scoring and Attribution Benefits Your Business HubSpot is a powerful CRM thanks to...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

HubSpot’s Time-saving Marketing Automations for Technology and SaaS

Brandi Jangula
Brandi Jangula
HubSpot’s Time-saving Marketing Automations for Technology and SaaS
Photo by krakenimages on Unsplash HubSpot Marketing Automations for Technology & SaaS Industry The competition in the technology and SaaS...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

How to Improve HubSpot with Integrations for SaaS Companies

Brandi Jangula
Brandi Jangula
How to Improve HubSpot with Integrations for SaaS Companies
Photo by krakenimages on Unsplash Get the Most from Your Data with HubSpot Integrations HubSpot is a powerful marketing automation platform...
Brandi Jangula
Brandi Jangula
HubSpot Sales and Marketing Consultancy

How to Optimize the Inbound Marketing Conversion Funnel

Brandi Jangula
Brandi Jangula
How to Optimize the Inbound Marketing Conversion Funnel
Photo by krakenimages on Unsplash What’s an inbound marketing conversion funnel? You’ve taken time to focus on driving valuable traffic to...
Brandi Jangula
Brandi Jangula
HubSpot Sales and Marketing Consultancy

Improve Your Organic Search Ranking with an Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
Improve Your Organic Search Ranking with an Inbound Marketing Strategy
Photo by krakenimages on Unsplash Rank Higher, Increase Website Traffic and Convert More Prospects Organic search rank can be one of the...
Brandi Jangula
Brandi Jangula
HubSpot Sales and Marketing Consultancy

Why Inbound Marketing is More Cost-Effective than Paid Advertising

Brandi Jangula
Brandi Jangula
Why Inbound Marketing is More Cost-Effective than Paid Advertising
Photo by krakenimages on Unsplash How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

Brandi Jangula
Brandi Jangula
The Measure of Success: Why Goal Setting is Important to Inbound Marketing
Photo by krakenimages on Unsplash The Importance of Outlining What Marketing Success Looks Like What’s in it for me? That’s the question...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today

Brandi Jangula
Brandi Jangula
5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today
Photo by krakenimages on Unsplash Email Marketing Strategy for Inbound Success Inbound marketing is all about meeting customers where they...
Brandi Jangula
Brandi Jangula
HubSpot Sales and Marketing Consultancy

3 Powerful Insights for Effective Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
3 Powerful Insights for Effective Inbound Marketing Strategy
Photo by krakenimages on Unsplash Co-Founder Omi Diaz-Cooper Talks Strategy in a Live “Ask Me Anything” Recently, DCA’s Co-founder, Omi...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound vs Outbound Marketing: What’s the Difference?

Brandi Jangula
Brandi Jangula
Inbound vs Outbound Marketing: What’s the Difference?
Photo by krakenimages on Unsplash How Inbound Marketing Can Boost Your Business Both inbound and outbound marketing strategies can serve...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound Marketing: What You Need to Know to Get Started

Brandi Jangula
Brandi Jangula
Inbound Marketing: What You Need to Know to Get Started
Photo by krakenimages on Unsplash What is the Purpose of Inbound Marketing? Why is it Important? Inbound marketing is different from...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound Marketing: How to Attract More Customers

Brandi Jangula
Brandi Jangula
Inbound Marketing: How to Attract More Customers
Photo by krakenimages on Unsplash Learn how inbound marketing strategies can grow your business. As a marketer, it's your goal to attract...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

7 Signs You Should Hire an Inbound Marketing Agency

Brandi Jangula
Brandi Jangula
7 Signs You Should Hire an Inbound Marketing Agency
Photo by krakenimages on Unsplash Why You Should Hire an Inbound Marketing Agency Building a website, managing social media and designing...
Brandi Jangula
Brandi Jangula
HubSpot Sales and Marketing Consultancy

The Top Reasons Why Tech Careers Are Booming

Elizabeth Mackenzie
Elizabeth Mackenzie
The Top Reasons Why Tech Careers Are Booming
Photo by krakenimages on Unsplash Tech Careers will boom over the next 10 years... The Fourth Industrial Revolution is reshaping the...
Elizabeth Mackenzie
Elizabeth Mackenzie
HubSpot Inbound Services

Top 5 Tactics Working in Emails (Right Now)

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Top 5 Tactics Working in Emails (Right Now)
Photo by Priscilla Du Preez Improve your open rates today using the top data-backed tactics that are working right now. The last few months...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

What is Shopify and Why Should I Choose it?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
What is Shopify and Why Should I Choose it?
If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Is Your Agency Still Focused on Counting Hours Rather than Results?

DCA Team
DCA Team
Is Your Agency Still Focused on Counting Hours Rather than Results?
Diaz & Cooper Advertising Staff Have Been #ROWE Since 2012 Last year while a global pandemic ushered in an expansive and unexpected...
DCA Team
DCA Team
HubSpot Sales and Marketing Consultancy

How to Achieve Digital Growth in a Post-Cookies World

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Achieve Digital Growth in a Post-Cookies World
Photo by Austin Distel on Unsplash Google's announcement that it will block third-party cookies across its Chrome browser by 2022 has sent...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

5 ways to reignite your travel marketing in 2021

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
5 ways to reignite your travel marketing in 2021
The travel industry is starting to recover from the COVID crisis – and it looks like 2021 could bring a boom. The travel industry has been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

Marketing for the travel recovery

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Marketing for the travel recovery
Now is the time to market for the post-COVID travel recovery. Here's why: It is no secret that the travel and tourism industry took a...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

We've been named Top 40 Outstanding eCommerce Agencies

DCA Team
DCA Team
We've been named Top 40 Outstanding eCommerce Agencies
Diaz & Cooper Advertising is excited to announce that Retail Today has placed us in the exclusive category of 40 Outstanding eCommerce...
DCA Team
DCA Team
HubSpot Inbound Services

How can you help support small businesses?

Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
How can you help support small businesses?
Photo by Bruce Mars We, like 2.3 million others, are a small business in Florida. Over the last 19 years, Diaz & Cooper has become known as...
Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
HubSpot Inbound Services

How to Optimize your Google Ads Campaigns for Better ROI

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Optimize your Google Ads Campaigns for Better ROI
During challenging economic times, the temptation to cut back on marketing can be overwhelming. This is particularly true of digital spend...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Telemark chooses Diaz & Cooper for regional marketing.

DCA Team
DCA Team
Telemark chooses Diaz & Cooper for regional marketing.
Named after the historic inland region of Southern Norway known for its vast forests and as the birthplace of Telemark skiing, Telemark, WI...
DCA Team
DCA Team
Digital Marketing Strategy

7 Ways to Optimize Your Homepage & Increase Conversions

DCA Team
DCA Team
7 Ways to Optimize Your Homepage & Increase Conversions
Conversion Rate Optimization (commonly known as CRO) is a method aimed to help you improve your website’s ability to convert passive...
DCA Team
DCA Team
HubSpot Sales and Marketing Consultancy

How to Market with Compassion During a Crisis

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Market with Compassion During a Crisis
This guide will help you make the most of your marketing dollars during the crisis. Browse through LinkedIn or any other social channel...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

Using lead magnets to attract new sales.

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Using lead magnets to attract new sales.
Photo by Anete Lūsiņa Is your website producing new leads that you can turn into customers? We know that email marketing is one of the...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Wellbeing Wearables Shopify Launch

DCA Team
DCA Team
Wellbeing Wearables Shopify Launch
Philip Stein Launches New eCommerce Platform for Wellness Diaz & Cooper develops new website for global watch brand Miami, FL: Under the...
DCA Team
DCA Team
Case Studies

Case Study: eCommerce on Safari

DCA Team
DCA Team
Case Study: eCommerce on Safari
goal: Increase repeat purchases and reduce cart abandonment.
DCA Team
DCA Team
HubSpot Sales and Marketing Consultancy

It's Time to Put the Results into Remote

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
It's Time to Put the Results into Remote
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

How Google Maps Is Changing Booking Options

Victoria Hajjar – Growth Strategist
How Google Maps Is Changing Booking Options
Image courtesy of The Word Point As the battle for direct bookings becomes ever more competitive for hotels, Google is increasing its...
Victoria Hajjar – Growth Strategist
Case Studies

Case Study: Fueling Online Bookings

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study: Fueling Online Bookings
goal: Increase direct bookings online
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

Should You Worry About Your Website Being ADA Compliant?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Should You Worry About Your Website Being ADA Compliant?
The Essential Website Accessibility Guide What do Beyonce, Domino’s Pizza and the Avanti Hotel have in common? They have all recently been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Studies

Case Study: Digital Approach Doubles Sales

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study: Digital Approach Doubles Sales
goal: Generate leads and sales
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Studies

Case Study: New Leads Make a Leap

Sandi Abbott – Inbound Marketing Supervisor
Sandi Abbott – Inbound Marketing Supervisor
Case Study: New Leads Make a Leap
goal: Increase sales from email campaigns
Sandi Abbott – Inbound Marketing Supervisor
Sandi Abbott – Inbound Marketing Supervisor
News and Press

DCA Named Top 25 for eCommerce Design and Development

DCA Team
DCA Team
DCA Named Top 25 for eCommerce Design and Development
Diaz & Cooper has been named as one of the Top 25 eCommerce Design and Development Companies of 2019 by DesignRush. Coming in at #7 out of...
DCA Team
DCA Team
Digital Marketing Strategy

How Not to Lose $32 Million on a Website

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How Not to Lose $32 Million on a Website
The new Hertz© website was just in the news, but not for a good reason. According to “The Register” car-rental giant Hertz hired the global...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

The Fundamentals of Wireframing

DCA Team
DCA Team
The Fundamentals of Wireframing
DCA Team
DCA Team