Oct 30, 2023

Top 4 Reasons Why Hubspot Sales Hub Should Be Part of Your CRM Platform

 

4 Reasons HubSpot Sales Hub Should Be Part of Your CRM

If you’re a Chief Marketing Officer (CMO) in the B2B aviation, transportation, or biotech sector, you’ve got plenty on your plate. You need a fast, efficient way to get your job done and produce a solid return on investment (ROI) for your efforts.

Yet, most organizations still suffer from disconnected systems, data silos, and unreliable data. It’s frustrating. While you may be a top-flight marketer, you may not have the technical skills to overcome these challenges on your own. 

You’re not alone.

This guide can help you work toward a solution and transform your CRM strategy.

Today’s CMO Challenges

CMOs must provide a superior customer experience amid constantly changing customer behavior. For B2B aviation, transportation, and biotech sectors, this requires a data-driven and agile approach. To make that happen, you need the right technology at your fingertips and accurate data you can rely on.

You also need the expertise to manage it all efficiently to hit your ROI targets. Your tech solution must be simple and intuitive and deliver on its promises. That’s where HubSpot Sales Hub comes in.

The Benefits of HubSpot Sales Hub

HubSpot Sales Hub is a powerful CRM tool designed to streamline your sales and marketing processes. By centralizing your data, you can build a better picture of your customers and prospects to create more customized sales and marketing efforts.

HubSpot Sales Hub also has core features that help overcome some of the top frustrations, including:

  • Tools to keep data clean and organized, such as detecting duplicate data, merging profiles, and cleansing data for standardization
  • Increase productivity with automated tasks and reminders that help keep the sales process on track
  • Improve outreach with playbooks, scripts, call automation and sequencing
  • Powerful reporting features and dashboards that give you real-time insights into which areas of the sales process need improvement
  • Creating holistic views of interactions and touchpoints across teams and platforms

By bringing everything together in one place, you eliminate many of the challenges that can slow you down, get accurate data to help you succeed, and track ROI. You also eliminate the high cost of bad data.

Top 4 Reasons to Choose HubSpot Sales Hub for Your Business

The Harvard Business Review reports that 89% of large companies are undergoing a digital transformation in 2023. However, so far, just a third have seen the revenue lift they expected. The tech stack you build is crucial to boost sales and meet your goals.

Here are four reasons why many businesses choose HubSpot Sales Hub to power their business. Let’s dig deeper into each.

1.     Seamless Integration

By integrating into your existing tech stack, you can break the cycle of disconnected data, creating the comprehensive data you need to make better marketing decisions. This allows you to segment and target customers more precisely and provide greater personalization.

89% of marketers say they generate positive ROIs when they personalize campaigns, yet this is hard to do at scale when data lives in different silos. Worse yet, different teams using disconnected data can often come to different conclusions, creating conflicting and misdirected messaging.

HubSpot CRM uses an open application programming interface (API) that interacts with other tools to keep everything in sync.

2.   Data Cleansing and Enrichment

To make informed decisions, you need to trust the data you see. It needs to be reliable, consistent, and up-to-date. HubSpot Sales Hub's tools can clean and enrich data, ensuring you get the high-quality information you need.

HubSpot puts it this way: “The goal of your CRM isn’t to collect as much information as possible; it’s to gather the highest-quality data that best represents your leads and customers.” You need an easy way to make sure you have the right data.

Data cleansing ensures your information is accurate. HubSpot Sales Hub can simplify the process of:

  • Removing duplicate contacts
  • Correcting structural errors
  • Identifying missing data
  • Standardizing data entry
  • Ensuring your data is fresh
  • Eliminating unnecessary data

Data enrichment brings in new or third-party data to create an even clearer picture of customers, adding to what’s in the CRM. For example:

  • Filling in missing firmographic details from connected databases
  • Appending verified email and phone numbers to contacts
  • Automatically validating, updating, or correcting out-of-date information
  • Scoring leads for sales and marketing prioritization

The HubSpot app marketplace offers more than 1,000 pre-built integrations to sync data with third-party sources to enrigh your data. The API also allows for custom integrations.

3. ROI Tracking

CMOs are under increasing pressure to demonstrate tangible ROI, especially when you’re looking to add new tools or initiatives. HubSpot’s Sales Hub provides detailed ROI tracking and reporting to track campaigns against pipeline development, closed deals, and revenue.

You get real-time dashboards that demonstrate the value of your marketing by tying it to your key performance indicators (KPIs). This provides proof points for your team and quantifies marketing ROI.

Calculate the return on investment you could experience with our free HubSpot ROI Calculator.

4.   Expert Support

One of the keys to maximizing your HubSpot Sales Hub is working with integration and support experts. To leverage the power of HubSpot, it must be set up properly. When you work with a HubSpot Platinum Partner like Diaz & Cooper, you can optimize your platform and your marketing tech stack for optimal results.

A HubSpot Platinum Partner will help customize your marketing stack to fit your unique needs and avoid costly mistakes. With experts guiding your configuration and setup, you can streamline the integration process and accelerate adoption. You will also get the guidance and training you need to improve the user experience and extract greater value. You will also accelerate your return on investment by getting results faster and easier.

Check your growth opportunities using our free Growth Gap Analyzer. Turn growth gaps into revenue opportunities.

Work With a HubSpot Platinum Partner

Book a call today with Diaz & Cooper, your HubSpot Platinum Partner experts, to see how HubSpot Sales Hub can help you grow. We’ll help you build and optimize your Growth Tech stack and align HubSpot with your goals and processes. See first-hand the power of building a data-driven growth strategy.

Get free marketing and advertising insights...

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