Philip Stein Launches New eCommerce Platform for Wellness
Diaz & Cooper develops new website for global watch brand
Miami, FL: Under the banner “New Home, Renewed Wellbeing” Philip Stein announced this week the launch of their new eCommerce website: philipstein.com. The brand, which has been featured by Oprah Winfrey on her “Oprah’s Favorite Things” show, wanted an immersive online experience where shoppers can discover all of their timepieces, wearables and accessories. Philip Stein selected the team at Diaz & Cooper Advertising, which has been named among the Top 10 eCommerce Design and Development Agencies in the US 2019, because of their expertise in eCommerce usability, digital strategy and conversion rate optimization. Diaz & Cooper provided a web strategy centered around Philip Stein’s core buyer persona to provide an engaging and intuitive shopper experience.
“We wanted to provide our customers with an optimum experience online with enhanced design and usability.” stated co-founder and CEO, Will Stein. He added “The site serves to showcase the fashions available, and just as important, educate users on the benefits of our unique, Natural Frequency Technology®, which can help users feel their best.” The brand wanted to ensure that this technology, which is backed by scientific studies and has been endorsed by Track & Field Olympic gold medalist and World Champion, Christian Taylor, was front and center on the site.
The new website, built on the Shopify eCommerce platform features:
Mobile-first, responsive design
Enhanced product descriptions and content-rich blog
Interactive Strap Finder and store locator
A secure and seamless shopping experience
The website launched in late January and currently showcases the line’s exclusive Valentine’s Day selection in lively colors and exclusive designs. For more information, visit the new website at www.philipstein.com
About Diaz & Cooper
Diaz & Cooper is a growth agency that transforms websites into top salespeople by increasing leads, improving conversions and delivering predictable sales increases. As a gold-certified HubSpot partner, the agency’s digital marketing approach focuses on pinpointing opportunities for their national and international clientele. Clients like Regent Seven Seas, TransUnion, Sony Latin America, Dolphins Plus, Silver Airways and the city of Key West choose the agency for on-target creative and digital strategy; growth-driven web development, and personalized customer service. Founded in 2001, Diaz & Cooper has been named top 25 Advertising Agencies in South Florida 6 times over the last 7 years. For more information, visit www.diazcooper.com
About Philip Stein
Philip Stein is a wearable wellness company, which aims to offer a way to live in tune in a fast-moving world. Known for creating high-quality accessories and noted for incorporating wellness into its product line, Philip Stein embeds Natural Frequency Technology into its fine iconic watches and bracelets to help improve sleep, reduce stress and enhance overall wellbeing. Philip Stein timepieces are sold globally and are available in 4 collections: Prestige, Classic, Signature, and Active, as well as day and nighttime bracelets, such as the Horizon Bracelet and Sleep Bracelet. Each Philip Stein product is the perfect marriage of luxurious design and natural wearable technology. A clear example that responsible luxury is luxury with a purpose, they are available online and throughout watch and jewelry stores nationwide. For more information, or to find a retailer near you, visit philipstein.com
We slay "brochure websites" and transform them into hard-working salespeople. Using the Inbound methodology along the Customer Value Journey, we create content that attracts, engages, educates and motivates prospects, turning strangers into fans.