How HubSpot Consulting Services Help Accomplish Your Marketing Goals

Better Processes

Many companies, particularly enterprises in niche industries like aviation, have multiple, complex internal processes. Because internal teams are so close to the issue, they might not see solutions, and gaps, or opportunities for improvement as clearly as a third party can when on the outside looking in.

You chose HubSpot because it could help simplify or automate complex processes so you’re undoubtedly ready to see results. The challenge lies in configuring your HubSpot account with your business goal and processes in mind. A strategic HubSpot consultant not only knows every trick, automation, and time-saving function but can set them up to best fit your business's unique needs.

The first step in working with a HubSpot consultant starts with reviewing your company processes. This means all sales and marketing processes. That way, they can look for opportunities to move processes to HubSpot or simplify what you’re doing in some way.

Automating Repeated Processes Within HubSpot

One great example of a process that HubSpot can streamline is initial lead outreach. If your salespeople are handling manual responses when a prospect shows interest in your products or services, it’s likely consuming a great deal of their time.

But this is one of the easiest processes to automate within HubSpot. Based on where the prospect reached out, HubSpot knows what they are likely interested in and can use form data to tailor the messaging to their needs.

By automating lead follow-up, you’ll also be engaging in a marketing best practice, which is to engage with a prospect as soon as possible. If you fail to respond quickly, you could lose them to your competitors.

Another example of a process you can streamline within HubSpot is the process of publishing new content. Your copywriter might be accustomed to writing content within a document and including tags, the meta description and other important information. But because HubSpot is so user-friendly, your copywriter can write directly within the page editor so that the developer just has to check and make sure all crucial information is there and hit publish instead of wastime copying and pasting the information from a separate document.

Identify and Eliminate Roadblocks

You’ve likely encountered a project that just can’t seem to launch due to one minor roadblock. Maybe it’s a lack of content to support a customer buying journey automation or it could be the right sign-offs on an advertising campaign.

Roadblocks can come in many forms and they don’t just impact your internal team. Your processes could be creating customer pain points that are becoming obstacles to them becoming a customer.

Perhaps you have an outdated system for managing customer support tickets where the system automatically orders them based solely on when the ticket came through without taking into consideration the level of service the customer pays for or how critical the ticket is. And because of that, you have customers who are unable to use your products and services when they need them most because your team is focusing on minor tickets that are more cosmetic than business-altering.

But because you’re trying to keep your head above water with getting through all those tickets and motivating your support team, you can’t see the problem at hand. Bringing in a HubSpot consultant that is focused just on removing roadblocks can help you filter and sort your tickets in a wiser way to put you on a road to success and lead to happier customers.

Maximize ROI

You’ve already done the hard part in convincing your leadership team to invest in high-quality martech. Now you have HubSpot, but configuring it correctly and getting its full ROI is proving to be more complex than you originally thought it would be.

And you might be wondering if managing the system will always be this time-consuming. The answer is, no. Once you have HubSpot set up correctly for your business, you’ll be amazed at how much time your sales and marketing teams can save compared to the days before implementing HubSpot.

A HubSpot consultant will also take a deep dive into your marketing metrics as part of the initial sales and marketing evaluation process. This includes metrics from your legacy systems to look for changes between systems and ensure everything is syncing correctly with new integrations.

Your consultant will compare metrics against your organizational and marketing goals to gain a better understanding of where you’re succeeding and where you have room to grow to reach your full ROI potential.

A close comparison between customer touchpoints and the customer buying journey will also tell your consultant whether you have communication gaps that you can close to earn more business and build better relationships with your customers.

Ultimately, HubSpot should not be a cost center for your business but instead should be the tool the C-Suite recognizes as an investment that pays off.

But the reality is, every business is unique, and finding the right setup and use of the tools can be complex, often requiring deep or specialized HubSpot expertise.

One of the HubSpot Consulting Services available to you is customer training. Once your consultant has your account set up for optimal ROI, they can train your team how to replicate those processes and maximize the system moving forward so that you are fully empowered.

How to Calculate Your Potential HubSpot ROI

HubSpot research shows that after one year of use, the average customer experiences 129 percent more leads, 36 percent more deals and a 37 percent improvement in ticket close rates. As with many online tools, there is a "results may vary" caveat.

Now you can see what your organization’s potential ROI is with the system using the HubSpot ROI Calculator.

If after completing the ROI calculator you discover you aren’t close to experiencing the full ROI you should be, it’s time to find a HubSpot consultant who can help you reach your full potential by improving processes, removing roadblocks and maximizing your ROI.

Diaz & Cooper is a Platinum HubSpot Partner with experience in industries, including aviation, technology, and transportation. Schedule your free consultation now to begin experiencing HubSpot’s full potential.