Jan 13, 2023

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

The Importance of Outlining What Marketing Success Looks Like

What’s in it for me? That’s the question many people ask when starting something new.

But too often, large marketing teams jump at new trends and start marketing programs without outlining what is in it for them.

Before starting an inbound marketing program, the most important step in the process is goal setting. Without goals, you can’t prioritize the most important aspects of transforming your online presence. You might start an inbound marketing program and then cast it aside for the next marketing buzzword because you aren’t sure if inbound was worth it.

Goals, analytics and KPIs should be foundational aspects of any marketing plan. Here’s why.

Why is goal setting important in inbound marketing?

Goal setting helps you establish why you’re doing what you’re doing. Without goals, you’ll never know whether you achieved what you set out to do. You can’t make adjustments to tactics if you don’t have a target you’re working toward. Here’s a look at three crucial reasons why setting goals should be part of your inbound marketing planning.

1. Ensures success

Without goals, you’ll just be starting something new without a strong concept of what happens next. Perhaps you set up some lead funnels on your website, design some fancy lead magnets and complete a one-time SEO audit. Now you’ve set yourself up for inbound marketing success, right?

Not necessarily. Your goals will tell you what comes next. No marketing tactic works like a Crockpot. You can’t just fix it and forget it and expect incredible results. You have to track progress, review progress to goals at least quarterly and adjust your plan to ensure it is optimized toward your end goals.

2. Helps align teams

Marketing heavily influences what happens in the sales department and customer service. The three teams should be collaborating closely. You’re warming up leads for the sales team, but if they don’t understand what a prospect has learned about your company before approaching sales, you’ll look disjointed.

When sitting down to set goals, make sure all major stakeholders are in the room. Talk about what everyone hopes to get out of the new initiatives. The goals for sales will look very different from what customer service hopes to achieve.

Write the goals down, prioritize them, set estimated timelines for when you’ll achieve each and agree on the overarching plan for your inbound marketing strategy.

3. Focuses efforts

Transitioning to an inbound marketing strategy doesn’t happen overnight or even in a month. It requires careful planning and then testing and retesting what works best based on your business and your target audience.

So where should we start with inbound marketing? Start with your most important goal in mind and work your way down the priority list.

Perhaps your first step is a customer-centric website that better reflects your target audience. A good rule of thumb is to use “you” more than “us” or “we.” That way you know you’re speaking to the customer’s pain points more than you’re touting how great you are.

It’s tough to know where to start if you don’t have goals. That can lead to some rework along the way as you discover you aren’t quite achieving what you’d hoped because you didn't document those hopes as goals. 

4. Measure strategy success

While inbound marketing certainly offers a blueprint to follow, it’s a highly adaptable plan based on the company and the people it caters to. You should constantly be adapting your strategy to meet the needs of your customers.

As you learn from your customer service team new challenges your customers are facing or introduce new products, your strategy will need to adapt. But with change comes new benchmarks for success. You’ll never know if you’re meeting those benchmarks without clear goals and meticulous analytics tracking.

You might call the transition to inbound marketing a success because you see the greater collaboration between sales and marketing and the highly qualified leads you’re driving. But will your CEO see that before those leads become new business? How can you report early success before true sales numbers?

Goals should include more than just dollar signs, though, of course, the bottom line is essential. Some marketing initiatives focus on reducing the burden on your teams, such as better educating new customers to reduce customer service interactions and improve online reputation statistics.

Showing a correlation between those improvements and your marketing plan means you need to have a clear concept of how many interactions customer service has each month and the topics that those interactions cover. What does improvement look like? How would you know it was worth marketing’s effort to take burden off of customer service? All those questions can be answered with clear, written down goals.

diaz-cooper-goal-setting-blog-1203x285-body-01

What are SMART goals?

You’ve certainly heard of SMART goals, which stand for specific, measurable, actionable, realistic and timely. You've likely already set SMART goals with your team. Take a moment to review what each of the five aspects of SMART goals entails to renew your understanding of and commitment to this highly strategic way of setting goals.

  • Measurable: if you can’t measure a goal, it likely shouldn’t be high on your priority list because you won’t be able to track progress toward your goal. When stating that you want to increase or decrease something, be sure that you have the tracking in place to review where you are now and how you’re doing in the future.
  • Actionable: you can’t have a goal that you don’t have the power to work toward. Marketing should have some ability to impact that aspect of the company without having other teams do all the work for them. You should have authority and control over the task to make it actionable.
  • Realistic: a goal that is too distant or sets benchmarks that are so lofty no company could ever achieve them no matter how perfect their strategy is, simply isn’t a SMART goal.
  • Timely: set start and end times for your various goals so that you can keep your marketing on track. Having set timeframes will help you put pressure on your teams to accomplish your goals. Time-bound goals will also keep you honest. Plus, you want to ramp up results over time, which means setting time-bound goals you can build upon.
Steps to setting SMART goals

With a refresher on SMART goals and their importance, here’s how to ensure your goals meet these criteria.

1. Set your vision for the future

Decide what the end goal looks like. This is the reason behind starting an inbound marketing strategy.

2. Prioritize

Outline which goals are the most important or which you want to focus on first based on how your goals build upon one another.

3. Specify

Who is involved in making these goals a reality? What resources will you need to invest? Is there a realistic timeline for achieving these goals? Outline the products and services that the goal aligns with. Plus, detail why this goal is relevant and important to your company.

5. Ensure all goals are measurable

We’d all love to grow profits by 50 percent. Most established companies can’t realistically do that in a year. But they could do it in five years with a plan to grow 10 percent year over year. So, if you have big goals, set longer timelines with smaller achievements built in to help you measure progress toward that goal. This will make it realistic and achievable.

6. Keep it relevant

You can’t change what your competitors are doing. But you can change how you react and adapt in light of their changes. Marketing can’t change profit margins, but it can influence customer lifetime value, which can in turn impact profit margins. Make sure that what you’re setting out to accomplish is within your realm of control.

7. Set timelines

Going back to the example of growing profits by 50 percent, that goal means little without a timeline. Annual progress of 1-2 percent could be seen as an achievement if there are no timelines for when you’ll reach that goal. But in reality, 1-2 percent growth just keeps your business in line with regular inflation. Timelines build accountability and further solidify when you’ve succeeded or failed.

8. Gain consensus

Annual growth of 10 percent might sound outstanding to you, but to your CEO, it isn’t enough to meet their long-term vision for the company. You have to gain consensus up and down your company’s reporting structure before moving forward with your goals. That way, everyone is happy when you meet your goals and see the value that inbound marketing brought to the company.

How to create SMART goals for inbound marketing strategy

Clear objectives result in actionable plans that marketing teams can use to build an inbound marketing strategy that works. Here’s how to develop those actionable plans using SMART goals.

1. Set long-term goals first

Good inbound marketing plans create a vision for the future and we’re not just talking about next quarter. You should know what your business looks like 5-10 years from now. Then you can work your way backward to what your company looks like by year’s end and then break that goal down into quarterly and monthly achievements. Goals that only include short-term benchmarks will come to a close too quickly to allow you time to tweak your inbound initiatives and see lasting results.

2. Toss out any goal that isn’t SMART

Be disciplined to only allow SMART goals to become part of your marketing plans. While you might think that a few goals that you aren’t quite sure how to measure just yet won’t make an impact, realize that they will pull down the success of all other goals and call into question how sound your strategy really is. If a goal doesn’t meet the SMART framework, toss it out or adjust it based on your company’s analytics capabilities.

3. Build actionable plans

Even once you’ve outlined SMART goals, you need an action plan for how to accomplish those goals. Build out the related tasks and assign them to owners to build accountability. Plus, now your team will know what they are working on and how those tasks relate to larger goals, so they know what you’re measuring their work performance on.

Why you need a growth agency partner

Goal setting is a crucial activity that will ensure your inbound marketing strategies produce the results everyone is hoping for. Another crucial aspect of inbound success is having the right team who understands the nuances of inbound strategies. Diaz & Cooper is an inbound marketing agency focused on proven strategies for success. We take your goals and build a strategy around them while turning your website into a sales engine. Request your free consultation today.

Get free marketing and advertising insights...

Featured Blogs

News and Press

Diaz & Cooper Recognized as a Clutch Global Leader for Spring 2024

DCA Team
DCA Team
Diaz & Cooper Recognized as a Clutch Global Leader for Spring 2024
Diaz & Cooper named a top B2B company for HubSpot CRM services
DCA Team
DCA Team
HubSpot Inbound Services

How Busy CMOs Can Harness HubSpot for Account-Based Marketing Success

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How Busy CMOs Can Harness HubSpot for Account-Based Marketing Success
HubSpot for Account-Based Marketing Success Chief Marketing Officers (CMOs) face a massive task. They have to bring in leads, nurture them,...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Diaz & Cooper Honored as a Clutch Champion for 2023

DCA Team
DCA Team
Diaz & Cooper Honored as a Clutch Champion for 2023
DCA Team
DCA Team
HubSpot Technical Services

Drive Exponential B2B Growth with HubSpot Consulting Services

DCA Team
DCA Team
Drive Exponential B2B Growth with HubSpot Consulting Services
Remarkable ROI Increases in B2B Firms Creating a comprehensive marketing plan for your organization, executing it, and meeting company...
DCA Team
DCA Team
HubSpot Technical Services

5 Best Features of Hubspot Marketing Hub Explained for B2B Enterprises

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
5 Best Features of Hubspot Marketing Hub Explained for B2B Enterprises
Best Features of Hubspot Marketing for B2B Enterprises CMOs and marketing teams have a big job. Delivering qualified leads and driving...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services

Top 4 Reasons Why Hubspot Sales Hub Should Be Part of Your CRM Platform

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Top 4 Reasons Why Hubspot Sales Hub Should Be Part of Your CRM Platform
4 Reasons HubSpot Sales Hub Should Be Part of Your CRM If you’re a Chief Marketing Officer (CMO) in the B2B aviation, transportation, or...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Sales & Marketing Alignment

The Bold Truth About AI in Marketing: Protecting Your Brand

DCA Team
DCA Team
The Bold Truth About AI in Marketing: Protecting Your Brand
The Dark Side of AI in Marketing: Navigating Risks and Challenges According to Statista research, 62% of marketers use AI in digital...
DCA Team
DCA Team
HubSpot Technical Services

Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On
How to Overcome Top Sales and Marketing Alignment Challenges Now B2B marketing and sales alignment—it's on the tip of everyone's tongue for...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services

Top 4 Costly Google Analytics Mistakes

DCA Team
DCA Team
Top 4 Costly Google Analytics Mistakes
4 Common and Costly Google Analytics Mistakes and How to Fix Them
DCA Team
DCA Team
HubSpot Technical Services

How HubSpot Consulting Services Help Accomplish Your Marketing Goals

DCA Team
DCA Team
How HubSpot Consulting Services Help Accomplish Your Marketing Goals
HubSpot Consulting Services Benefits HubSpot Consulting Services can help you set up your HubSpot account and your entire sales and...
DCA Team
DCA Team
HubSpot Technical Services

5 Types of HubSpot Consulting Services and How they Can Help Your Business

DCA Team
DCA Team
5 Types of HubSpot Consulting Services and How they Can Help Your Business
Configuring HubSpot for Success Using Partner Consulting Services Whether you’re new to HubSpot or looking to get the most from the...
DCA Team
DCA Team
HubSpot Technical Services

How a Kid's Solo Flight Shaped a Passion for the Aviation Industry

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How a Kid's Solo Flight Shaped a Passion for the Aviation Industry
All it took was one childhood flight to Miami... Growing up in Puerto Rico, I always had a love for travel, and for airplanes in...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

3 Ways Your Website Redesign Hurt Your SEO

DCA Team
DCA Team
3 Ways Your Website Redesign Hurt Your SEO
I love your new website.
DCA Team
DCA Team
HubSpot Inbound Services

The Quick & Dirty Guide to Getting Found Online

DCA Team
DCA Team
The Quick & Dirty Guide to Getting Found Online
Part 1: Search Engine Optimization Introduction There is no debate: Your website is one of the most important pieces of your business...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Build a Data-Driven Content Strategy with HubSpot

DCA Team
DCA Team
How to Build a Data-Driven Content Strategy with HubSpot
How HubSpot can Help Drive Qualified Traffic and Leads As a marketing professional in today's data-driven marketing landscape, you know...
DCA Team
DCA Team
HubSpot Technical Services

HubSpot’s Time-saving Marketing Automations for Technology and SaaS

DCA Team
DCA Team
HubSpot’s Time-saving Marketing Automations for Technology and SaaS
HubSpot Marketing Automations for Technology & SaaS Industry The competition in the technology and SaaS industry is fierce. Most companies...
DCA Team
DCA Team
News and Press

Diaz & Cooper becomes HubSpot Platinum Partner

DCA Team
DCA Team
Diaz & Cooper becomes HubSpot Platinum Partner
Diaz & Cooper announces that it has reached the platinum tier in HubSpot's Solutions Partner Program
DCA Team
DCA Team
Sales and Marketing Consultancy

3 Dynamic Ways HubSpot Lead Scoring Helps Firms in the B2B Healthcare Technology Industry

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
3 Dynamic Ways HubSpot Lead Scoring Helps Firms in the B2B Healthcare Technology Industry
3 Ways HubSpot Lead Scoring and Attribution Benefits Your Business HubSpot is a powerful CRM thanks to its seamless connectivity to ...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services

How to Improve HubSpot with Integrations for SaaS Companies

DCA Team
DCA Team
How to Improve HubSpot with Integrations for SaaS Companies
Get the Most from Your Data with HubSpot Integrations HubSpot is a powerful marketing automation platform no matter what type of business...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Optimize the Inbound Marketing Conversion Funnel

Brandi Jangula
Brandi Jangula
How to Optimize the Inbound Marketing Conversion Funnel
What’s an inbound marketing conversion funnel? You’ve taken time to focus on driving valuable traffic to your website using inbound...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

Improve Your Organic Search Ranking with an Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
Improve Your Organic Search Ranking with an Inbound Marketing Strategy
Rank Higher, Increase Website Traffic and Convert More Prospects Organic search rank can be one of the most powerful tools for growing a...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

Why Inbound Marketing is More Cost-Effective than Paid Advertising

Brandi Jangula
Brandi Jangula
Why Inbound Marketing is More Cost-Effective than Paid Advertising
How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing strategy, you’re planning for it to pay...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
The Measure of Success: Why Goal Setting is Important to Inbound Marketing
The Importance of Outlining What Marketing Success Looks Like What’s in it for me? That’s the question many people ask when starting...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today

Brandi Jangula
Brandi Jangula
5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today
Email Marketing Strategy for Inbound Success Inbound marketing is all about meeting customers where they are at and engaging with them...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

3 Powerful Insights for Effective Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
3 Powerful Insights for Effective Inbound Marketing Strategy
Co-Founder Omi Diaz-Cooper Talks Strategy in a Live “Ask Me Anything” Recently, DCA’s Co-founder, Omi Diaz-Cooper, answered questions from...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound vs Outbound Marketing: What’s the Difference?

DCA Team
DCA Team
Inbound vs Outbound Marketing: What’s the Difference?
How Inbound Marketing Can Boost Your Business Both inbound and outbound marketing strategies can serve as key pieces of any marketing...
DCA Team
DCA Team
HubSpot Inbound Services

Inbound Marketing: What You Need to Know to Get Started

Brandi Jangula
Brandi Jangula
Inbound Marketing: What You Need to Know to Get Started
What is the Purpose of Inbound Marketing? Why is it Important? Inbound marketing is different from standard outbound marketing. While usual...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound Marketing: How to Attract More Customers

Brandi Jangula
Brandi Jangula
Inbound Marketing: How to Attract More Customers
Learn how inbound marketing strategies can grow your business. As a marketer, it's your goal to attract customers to your business… but...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

7 Signs You Should Hire an Inbound Marketing Agency

Brandi Jangula
Brandi Jangula
7 Signs You Should Hire an Inbound Marketing Agency
Why You Should Hire an Inbound Marketing Agency Building a website, managing social media and designing beautiful emails all sound like fun...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

The Top Reasons Why Tech Careers Are Booming

Elizabeth Mackenzie
Elizabeth Mackenzie
The Top Reasons Why Tech Careers Are Booming
Photo by krakenimages on Unsplash Tech Careers will boom over the next 10 years... The Fourth Industrial Revolution is reshaping the...
Elizabeth Mackenzie
Elizabeth Mackenzie
HubSpot Inbound Services

Top 5 Tactics Working in Emails (Right Now)

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Top 5 Tactics Working in Emails (Right Now)
Improve your open rates today using the top data-backed tactics that are working right now. The last few months have shown us that the old...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

What is Shopify and Why Should I Choose it?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
What is Shopify and Why Should I Choose it?
If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Is Your Agency Still Focused on Counting Hours Rather than Results?

DCA Team
DCA Team
Is Your Agency Still Focused on Counting Hours Rather than Results?
Diaz & Cooper Advertising Staff Have Been #ROWE Since 2012 Last year while a global pandemic ushered in an expansive and unexpected...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Achieve Digital Growth in a Post-Cookies World

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Achieve Digital Growth in a Post-Cookies World
Google's announcement that it will block third-party cookies across its Chrome browser by 2022 has sent shock waves through the advertising...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

5 ways to reignite your travel marketing in 2021

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
5 ways to reignite your travel marketing in 2021
The travel industry is starting to recover from the COVID crisis – and it looks like 2021 could bring a boom. The travel industry has been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

Marketing for the travel recovery

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Marketing for the travel recovery
Now is the time to market for the post-COVID travel recovery. Here's why: It is no secret that the travel and tourism industry took a...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

We've been named Top 40 Outstanding eCommerce Agencies

DCA Team
DCA Team
We've been named Top 40 Outstanding eCommerce Agencies
Diaz & Cooper Advertising is excited to announce that Retail Today has placed us in the exclusive category of 40 Outstanding eCommerce...
DCA Team
DCA Team
HubSpot Inbound Services

How can you help support small businesses?

Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
How can you help support small businesses?
We, like 2.3 million others, are a small business in Florida. Over the last 19 years, Diaz & Cooper has become known as a growth agency and...
Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
Digital Marketing Strategy

7 Ways to Optimize Your Homepage & Increase Conversions

DCA Team
DCA Team
7 Ways to Optimize Your Homepage & Increase Conversions
Conversion Rate Optimization (commonly known as CRO) is a method aimed to help you improve your website’s ability to convert passive...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Market with Compassion During a Crisis

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Market with Compassion During a Crisis
This guide will help you make the most of your marketing dollars during the crisis. Browse through LinkedIn or any other social channel...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

How to Optimize your Google Ads Campaigns for Better ROI

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Optimize your Google Ads Campaigns for Better ROI
During challenging economic times, the temptation to cut back on marketing can be overwhelming. This is particularly true of digital spend...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Telemark chooses Diaz & Cooper for regional marketing.

DCA Team
DCA Team
Telemark chooses Diaz & Cooper for regional marketing.
Named after the historic inland region of Southern Norway known for its vast forests and as the birthplace of Telemark skiing, Telemark, WI...
DCA Team
DCA Team
HubSpot Inbound Services

Using lead magnets to attract new sales.

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Using lead magnets to attract new sales.
Is your website producing new leads that you can turn into customers? We know that email marketing is one of the easiest and most...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Wellbeing Wearables Shopify Launch

DCA Team
DCA Team
Wellbeing Wearables Shopify Launch
Philip Stein Launches New eCommerce Platform for Wellness Diaz & Cooper develops new website for global watch brand Miami, FL: Under the...
DCA Team
DCA Team
Case Study

Case Study: eCommerce on Safari

DCA Team
DCA Team
Case Study: eCommerce on Safari
goal: Increase repeat purchases and reduce cart abandonment.
DCA Team
DCA Team
Business Success

It's Time to Put the Results into Remote

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
It's Time to Put the Results into Remote
Measuring Goals in Today's Remote and Distributed Work Environments. Let me ask you this: would you rather pay for "service hours" or for...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

How Google Maps Is Changing Booking Options

Victoria H – Growth Strategist
How Google Maps Is Changing Booking Options
As the battle for direct bookings becomes ever more competitive for hotels, Google is increasing its dominance to reach customers for...
Victoria H – Growth Strategist
Digital Marketing Strategy

Should You Worry About Your Website Being ADA Compliant?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Should You Worry About Your Website Being ADA Compliant?
The Essential Website Accessibility Guide What do Beyonce, Domino’s Pizza and the Avanti Hotel have in common? They have all recently been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker