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Co-Founder Omi Diaz-Cooper Talks Strategy in a Live “Ask Me Anything”
Recently, DCA’s Co-founder, Omi Diaz-Cooper, answered questions from the marketing and business community on a Facebook Live “Ask Me Anything”. The event held on October 8th, showcased Omi’s deep knowledge of digital advertising and more specifically inbound marketing strategy. During the event, the co-founder expanded on topics such as how inbound marketing can grow a business, important strategy components for effectiveness, and how to capture leads at the right time for conversion. You can view the full event session and gain valuable insight from Omi’s Facebook Live “Ask Me Anything” below.
3 Powerful Insights for Effective Inbound Marketing
Inbound marketing is a powerful strategy that helps businesses to attract more customers, generate more leads and increase revenue. In this article, we’ll discuss 3 powerful insights for effective inbound marketing strategy gleaned from the event.
How inbound marketing can grow your business
The goal of inbound marketing is to attract customers through content. The idea is that if people find the information they need on their own, they’ll be more likely to convert into paying customers (or at least email subscribers).
There are many different ways to do this: blogging, social media posts, videos and more. But no matter what type of content you create, there are some key steps that all inbound marketing campaigns should follow like:
- Creating content about things people want or need online — not just what you want them to know about your company or products.
Inbound marketing is all about attracting the right audience for your business. It’s about providing value to your prospects and customers so that they will become loyal buyers and evangelists for your brand. The idea is to convert these people into loyal customers who keep coming back for more.
Inbound marketing focuses on building trust and credibility with customers through education, not just sales pitches. Inbound marketing is effective because it helps you reach the right people at the right time with relevant information they're searching for.
SEO vs CRO (Conversion Rate Optimization)
Inbound marketing is not just about driving traffic to your website. It's also about converting those visitors into leads, and ultimately gaining new customers.
To do this, you need to understand the difference between SEO (search engine optimization) and CRO (conversion rate optimization). Both are important, but they need to be done in a way that doesn't conflict with each other.
SEO vs CRO: What's the Difference?
SEO refers to the process of optimizing your website for search engines like Google, Yahoo! and Bing. With SEO, you optimize your website's content so that it ranks higher in search engine results pages (SERPs). This helps you get more organic traffic from people searching for relevant keywords on Google, Yahoo! or Bing.
CRO refers to the process of optimizing your website for conversions — making sure that anyone who visits your website can easily find what they're looking for and convert into leads or sales without any friction or confusion. With CRO, you optimize elements like page titles, descriptions and images so they're relevant to users' searches in order to increase engagement on your site. CRO focuses on increasing the number of conversions on a website by improving user experience, decreasing bounce rates and increasing conversion rates through various techniques such as A/B testing, and landing page optimization. The most effective inbound marketing strategies are the ones that combine both SEO and CRO.
Your marketing strategy should be SMART
It's tempting to dive in and start doing things. But, when planning your marketing strategy, it's important to set goals first. That's a simple, but powerful way to ensure that your marketing is effective. We've all heard the acronym before: Specific, Measurable, Achievable, Realistic, Time-bound.
The first three are easy enough to understand. Specific means knowing what exactly you want to achieve; measurable means knowing how you'll measure success; and achievability means knowing if it's realistic to achieve your goals in the time frame allotted.
The last two are just as important as the other three, though they're often overlooked. Time-bound simply means setting a deadline by which you expect to have met your objectives — or at least started to make progress on them. The last one, realistic, might be the most important of all because it forces you to think about whether or not your goals are actually achievable within the parameters of your business model and resources available.
In closing, inbound marketing is a customer-centric approach to building relationships with potential customers and nurturing them into leads and sales down the line. It's a strategy that focuses on attracting visitors to your site by creating content that people want to read, share or respond to — like blog posts, ebooks, social media posts and videos.
Inbound marketing is different from traditional advertising because it doesn't interrupt people or try to sell them something directly. Instead, it provides value first — such as useful information — so that people want to engage with you later on down the line when they're ready to buy something from you (like at point of purchase).
Getting Started with an Inbound Marketing Strategy
Ready to find out how to grow your business with Diaz & Cooper Advertising? Get started with a free consultation.