Feb 18, 2020

Using lead magnets to attract new sales.

Is your website producing new leads that you can turn into customers? We know that email marketing is one of the easiest and most cost-effective ways to generate new sales, in fact, according to a HubSpot article on Marketing Statistics for 2020, there are currently 6.69 billion email accounts in the world and content marketing gets three times more leads than paid search advertising. So, how do you get those leads in the first place?

Why lead magnets are proven tools for attracting new bookings online.

Buying lists has been a common practice in the past, but with an average response rate of less than 2%, this ineffective practice is also too costly. It is time for the tours and excursions industry to embrace the power of lead magnets on your website to generate new qualified prospects.

What is a lead magnet and how does it work?

Lead magnets are a simple and decades-old tactic in marketing. Think of them like small “incentives” that can turn a profit. In essence, lead magnets offer something of value to prospective guests in exchange for their contact information and permission to be added to an emailing list. Instead of offering the same old lackluster calls-to-action like “Join our Newsletter,” use a lead magnet to entice web visitors to give up their email.

With their contact information in your database, you can send out attractive offers that create new and repeat bookings. Consider this the first step in the Customer Value Journey Optimization process. Lead magnets are a vital first step to effectively marketing tour and excursion businesses because lead generation is the foundation for brand building and increased revenue that lasts.

Using lead magnets is so effective because not only are you demonstrating your company’s unique selling points, you’re also creating instant customer gratification by giving away something of value to them.

This hotel lead magnet example is tailored for destination wedding brides-to-be:

Dolphin-Point-Villas-Wedding-Checklist-CTA

Here’s a tip on how to properly use lead magnets: Treat this like a new relationship. You don’t want to scare someone off by being too aggressive or clingy, right? You should be creating meaningful exchanges by providing value and knowledge that is mutually beneficial to you and the customers. It does not take extensive money or resources to nurture that relationship via email to generate sales.

High-converting lead magnets for tour and excursion companies

If you offer unique experiences, discount codes or value-adds are a great way to create leads that produce an influx of new sales. By offering a percentage off a first-purchase, or a valuable add-on, you can attract countless new customers to buy into your services.

Here's an example of a pop-up lead magnet with a discount offer for an attraction:

DPMMR-popup-Lead-Magnet-Attraction

There are lots of other creative types of lead magnets that can be implemented into your digital marketing strategy. These may come in the form of short, interactive quizzes or surveys, packing checklists for your specific destination, or maybe even a curated itinerary that includes the best dining experiences to enjoy after the customer’s excursion experience

Now, just because these may seem like unique and fun ideas, will your customers really care about them? You have to make sure that the leads you create are tailored to your target audience. You also have to ask yourself if the lead you want to offer is really valuable. Does it solve a problem or give customers something they need?

In this case, the old trope “know your audience” is actually your most powerful tool. Don’t be afraid to test out leads and change them if they aren’t well-received by your audience when they go live. Say snorkelers down in the Florida Keys don’t really need another guide to “the best diving equipment,” try offering them a how-to on “environmentally conscious tourism.”

Here is sample lead magnet CTA designed to attract ecologically-conscious tourists.

DPMMR-EcoTour_Lead-Magnet-CTA

There is no limit to how imaginative you can get with lead magnets.

How to implement lead magnets

Lead magnets are simple to implement with content for the magnet, website editing capabilities, and an emailing system to distribute the content with. Once you have that figured out, think about the best place for your lead.  Let's review the conversion path that turns website visitors into leads:

1. Call to Action (CTA): This is the button or banner that website visitors click to access the resource you're offering. Some of the highest-generating CTAs come in the form of pop-ups that appear just before a user is going to leave your website.

2. Landing Page: After the visitor clicks on the CTA, they're taken to a landing page where they'll fill out a form with their name, email address, and any other relevant information. Keep your forms short! The best conversions come from 3 field-forms, if you need a little more qualifying information, try a post-conversion Thank You page.

3. Thank You Page: Once the visitor fills put the form, they are brought to a page where they can download the resource, officially adding them to your mailing list. This is a good place to ask another qualifying question. Remember to link back to other related areas of your website such as a blog post.

4. Kickback Email: This is your follow-up message to the lead. Ideally it should be triggered automatically to be sent the same day that the visitor completes the lead form. It usually contains a link to the resource you offered (in case they did not download it off the landing page) as well as providing a "Welcome" to your brand.

Here is a Landing Page with Lead Magnet offer.

Dolphin-Point-Villas-Wedding-Checklist-Lead-Magnet

This process starts an email marketing campaign which is really a conversation with the prospective guests to keep them engaged with your business. Always remember to provide value with every email, and not a hard sell. After the first email you can link back to your booking pages and soon enough those "lookers" will turn into "bookers."

Diaz & Cooper is a Growth Agency specializing in the creation and execution of sale-driven marketing strategies. Our mission is to create a world where marketing and sales align to increase revenue and generate more leads for the sales team.

Get free marketing and advertising insights...

Featured Blogs

News and Press

Diaz & Cooper Honored as a Clutch Champion for 2023

Brandi Jangula
Brandi Jangula
Diaz & Cooper Honored as a Clutch Champion for 2023
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

Drive Exponential ROI Growth for your B2B with HubSpot Consulting Services

Brandi Jangula
Brandi Jangula
Drive Exponential ROI Growth for your B2B with HubSpot Consulting Services
Remarkable ROI Increases in B2B Enterprises Through HubSpot Consulting Expertise Creating a comprehensive marketing plan for your...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

5 Best Features of Hubspot Marketing Hub Explained for B2B Enterprises

Brandi Jangula
Brandi Jangula
5 Best Features of Hubspot Marketing Hub Explained for B2B Enterprises
Best Features of Hubspot Marketing for B2B Enterprises CMOs and marketing teams have a big job. Delivering qualified leads and driving...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

Top 4 Reasons Why Hubspot Sales Hub Should Be Part of Your CRM Platform

Brandi Jangula
Brandi Jangula
Top 4 Reasons Why Hubspot Sales Hub Should Be Part of Your CRM Platform
4 Reasons HubSpot Sales Hub Should Be Part of Your CRM If you’re a Chief Marketing Officer (CMO) in the B2B aviation, transportation, or...
Brandi Jangula
Brandi Jangula
Sales & Marketing Alignment

The Bold Truth About AI in Marketing: Protecting Your Brand

Brandi Jangula
Brandi Jangula
The Bold Truth About AI in Marketing: Protecting Your Brand
The Dark Side of AI in Marketing: Navigating Risks and Challenges According to Statista research, 62% of marketers use AI in digital...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On
How to Overcome Top Sales and Marketing Alignment Challenges Now B2B marketing and sales alignment—it's on the tip of everyone's tongue for...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services

Top 4 Costly Google Analytics Mistakes

DCA Team
DCA Team
Top 4 Costly Google Analytics Mistakes
4 Common and Costly Google Analytics Mistakes and How to Fix Them
DCA Team
DCA Team
HubSpot Technical Services

How HubSpot Consulting Services Help Accomplish Your Marketing Goals

Brandi Jangula
Brandi Jangula
How HubSpot Consulting Services Help Accomplish Your Marketing Goals
HubSpot Consulting Services Benefits HubSpot Consulting Services can help you set up your HubSpot account and your entire sales and...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

5 Types of HubSpot Consulting Services and How they Can Help Your Business

Brandi Jangula
Brandi Jangula
5 Types of HubSpot Consulting Services and How they Can Help Your Business
Configuring HubSpot for Success Using Partner Consulting Services Whether you’re new to HubSpot or looking to get the most from the...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

How a Flight to Miami Shaped a Passion for Serving the Aviation Industry

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How a Flight to Miami Shaped a Passion for Serving the Aviation Industry
All it took was one childhood flight... Growing up in Puerto Rico, I always had a love for travel, and for airplanes in particular. My...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

3 Ways Your Website Redesign Hurt Your SEO

DCA Team
DCA Team
3 Ways Your Website Redesign Hurt Your SEO
I love your new website.
DCA Team
DCA Team
HubSpot Inbound Services

The Quick & Dirty Guide to Getting Found Online

DCA Team
DCA Team
The Quick & Dirty Guide to Getting Found Online
Part 1: Search Engine Optimization Introduction There is no debate: Your website is one of the most important pieces of your business...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Build a Data-Driven Content Strategy with HubSpot

Brandi Jangula
Brandi Jangula
How to Build a Data-Driven Content Strategy with HubSpot
How HubSpot can Help Drive Qualified Traffic and Leads As a marketing professional in today's data-driven marketing landscape, you know...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

HubSpot’s Time-saving Marketing Automations for Technology and SaaS

Brandi Jangula
Brandi Jangula
HubSpot’s Time-saving Marketing Automations for Technology and SaaS
HubSpot Marketing Automations for Technology & SaaS Industry The competition in the technology and SaaS industry is fierce. Most companies...
Brandi Jangula
Brandi Jangula
News and Press

Diaz & Cooper becomes HubSpot Platinum Partner

DCA Team
DCA Team
Diaz & Cooper becomes HubSpot Platinum Partner
Diaz & Cooper announces that it has reached the platinum tier in HubSpot's Solutions Partner Program
DCA Team
DCA Team
Sales and Marketing Consultancy

3 Dynamic Ways HubSpot Lead Scoring Helps in B2B Healthcare and Travel Technology Industries

Brandi Jangula
Brandi Jangula
3 Dynamic Ways HubSpot Lead Scoring Helps in B2B Healthcare and Travel Technology Industries
3 Ways HubSpot Lead Scoring and Attribution Benefits Your Business HubSpot is a powerful CRM thanks to its seamless connectivity to ...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

How to Improve HubSpot with Integrations for SaaS Companies

Brandi Jangula
Brandi Jangula
How to Improve HubSpot with Integrations for SaaS Companies
Get the Most from Your Data with HubSpot Integrations HubSpot is a powerful marketing automation platform no matter what type of business...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

How to Optimize the Inbound Marketing Conversion Funnel

Brandi Jangula
Brandi Jangula
How to Optimize the Inbound Marketing Conversion Funnel
What’s an inbound marketing conversion funnel? You’ve taken time to focus on driving valuable traffic to your website using inbound...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

Improve Your Organic Search Ranking with an Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
Improve Your Organic Search Ranking with an Inbound Marketing Strategy
Rank Higher, Increase Website Traffic and Convert More Prospects Organic search rank can be one of the most powerful tools for growing a...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

Why Inbound Marketing is More Cost-Effective than Paid Advertising

Brandi Jangula
Brandi Jangula
Why Inbound Marketing is More Cost-Effective than Paid Advertising
How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing strategy, you’re planning for it to pay...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

Brandi Jangula
Brandi Jangula
The Measure of Success: Why Goal Setting is Important to Inbound Marketing
The Importance of Outlining What Marketing Success Looks Like What’s in it for me? That’s the question many people ask when starting...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today

Brandi Jangula
Brandi Jangula
5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today
Email Marketing Strategy for Inbound Success Inbound marketing is all about meeting customers where they are at and engaging with them...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

3 Powerful Insights for Effective Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
3 Powerful Insights for Effective Inbound Marketing Strategy
Co-Founder Omi Diaz-Cooper Talks Strategy in a Live “Ask Me Anything” Recently, DCA’s Co-founder, Omi Diaz-Cooper, answered questions from...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound vs Outbound Marketing: What’s the Difference?

Brandi Jangula
Brandi Jangula
Inbound vs Outbound Marketing: What’s the Difference?
How Inbound Marketing Can Boost Your Business Both inbound and outbound marketing strategies can serve as key pieces of any marketing...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound Marketing: What You Need to Know to Get Started

Brandi Jangula
Brandi Jangula
Inbound Marketing: What You Need to Know to Get Started
What is the Purpose of Inbound Marketing? Why is it Important? Inbound marketing is different from standard outbound marketing. While usual...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound Marketing: How to Attract More Customers

Brandi Jangula
Brandi Jangula
Inbound Marketing: How to Attract More Customers
Learn how inbound marketing strategies can grow your business. As a marketer, it's your goal to attract customers to your business… but...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

7 Signs You Should Hire an Inbound Marketing Agency

Brandi Jangula
Brandi Jangula
7 Signs You Should Hire an Inbound Marketing Agency
Why You Should Hire an Inbound Marketing Agency Building a website, managing social media and designing beautiful emails all sound like fun...
Brandi Jangula
Brandi Jangula
Sales and Marketing Consultancy

The Top Reasons Why Tech Careers Are Booming

Elizabeth Mackenzie
Elizabeth Mackenzie
The Top Reasons Why Tech Careers Are Booming
Photo by krakenimages on Unsplash Tech Careers will boom over the next 10 years... The Fourth Industrial Revolution is reshaping the...
Elizabeth Mackenzie
Elizabeth Mackenzie
HubSpot Inbound Services

Top 5 Tactics Working in Emails (Right Now)

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Top 5 Tactics Working in Emails (Right Now)
Improve your open rates today using the top data-backed tactics that are working right now. The last few months have shown us that the old...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

What is Shopify and Why Should I Choose it?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
What is Shopify and Why Should I Choose it?
If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Is Your Agency Still Focused on Counting Hours Rather than Results?

DCA Team
DCA Team
Is Your Agency Still Focused on Counting Hours Rather than Results?
Diaz & Cooper Advertising Staff Have Been #ROWE Since 2012 Last year while a global pandemic ushered in an expansive and unexpected...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Achieve Digital Growth in a Post-Cookies World

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Achieve Digital Growth in a Post-Cookies World
Google's announcement that it will block third-party cookies across its Chrome browser by 2022 has sent shock waves through the advertising...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

5 ways to reignite your travel marketing in 2021

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
5 ways to reignite your travel marketing in 2021
The travel industry is starting to recover from the COVID crisis – and it looks like 2021 could bring a boom. The travel industry has been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

Marketing for the travel recovery

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Marketing for the travel recovery
Now is the time to market for the post-COVID travel recovery. Here's why: It is no secret that the travel and tourism industry took a...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

We've been named Top 40 Outstanding eCommerce Agencies

DCA Team
DCA Team
We've been named Top 40 Outstanding eCommerce Agencies
Diaz & Cooper Advertising is excited to announce that Retail Today has placed us in the exclusive category of 40 Outstanding eCommerce...
DCA Team
DCA Team
HubSpot Inbound Services

How can you help support small businesses?

Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
How can you help support small businesses?
We, like 2.3 million others, are a small business in Florida. Over the last 19 years, Diaz & Cooper has become known as a growth agency and...
Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
Digital Marketing Strategy

7 Ways to Optimize Your Homepage & Increase Conversions

DCA Team
DCA Team
7 Ways to Optimize Your Homepage & Increase Conversions
Conversion Rate Optimization (commonly known as CRO) is a method aimed to help you improve your website’s ability to convert passive...
DCA Team
DCA Team
Sales and Marketing Consultancy

How to Market with Compassion During a Crisis

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Market with Compassion During a Crisis
This guide will help you make the most of your marketing dollars during the crisis. Browse through LinkedIn or any other social channel...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

How to Optimize your Google Ads Campaigns for Better ROI

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Optimize your Google Ads Campaigns for Better ROI
During challenging economic times, the temptation to cut back on marketing can be overwhelming. This is particularly true of digital spend...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Telemark chooses Diaz & Cooper for regional marketing.

DCA Team
DCA Team
Telemark chooses Diaz & Cooper for regional marketing.
Named after the historic inland region of Southern Norway known for its vast forests and as the birthplace of Telemark skiing, Telemark, WI...
DCA Team
DCA Team
HubSpot Inbound Services

Using lead magnets to attract new sales.

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Using lead magnets to attract new sales.
Is your website producing new leads that you can turn into customers? We know that email marketing is one of the easiest and most...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Wellbeing Wearables Shopify Launch

DCA Team
DCA Team
Wellbeing Wearables Shopify Launch
Philip Stein Launches New eCommerce Platform for Wellness Diaz & Cooper develops new website for global watch brand Miami, FL: Under the...
DCA Team
DCA Team
Case Study

Case Study: eCommerce on Safari

DCA Team
DCA Team
Case Study: eCommerce on Safari
goal: Increase repeat purchases and reduce cart abandonment.
DCA Team
DCA Team
Business Success

It's Time to Put the Results into Remote

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
It's Time to Put the Results into Remote
Measuring Goals in Today's Remote and Distributed Work Environments. Let me ask you this: would you rather pay for "service hours" or for...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

How Google Maps Is Changing Booking Options

Victoria H – Growth Strategist
How Google Maps Is Changing Booking Options
As the battle for direct bookings becomes ever more competitive for hotels, Google is increasing its dominance to reach customers for...
Victoria H – Growth Strategist
Digital Marketing Strategy

Should You Worry About Your Website Being ADA Compliant?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Should You Worry About Your Website Being ADA Compliant?
The Essential Website Accessibility Guide What do Beyonce, Domino’s Pizza and the Avanti Hotel have in common? They have all recently been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study

Case Study: Fueling Online Bookings

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study: Fueling Online Bookings
goal: Increase direct bookings online
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study

Case Study: Digital Approach Doubles Sales

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study: Digital Approach Doubles Sales
goal: Generate leads and sales
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker