What is the Purpose of Inbound Marketing? Why is it Important?
Inbound marketing is different from standard outbound marketing. While usual marketing practices involve getting your brand's message in front of the general public, an inbound marketing strategy works to bring your ideal potential customers to you.
When your company chooses to run an inbound marketing campaign, you're creating content that meets the needs of your target market or solves a problem to make their lives easier. You don't necessarily need to promote your own product or service when you're creating content as part of an inbound marketing strategy. Instead, you're working to help potential customers get to know your brand persona.