Here’s How We Help You GROW…

Customer Value Optimization (CVO) is your ticket to more online bookings – and the business and brand growth that comes with it. We’ve spent years helping promote and grow businesses in the travel industry. We’ve done the research and heavy lifting. We’ve learned (and continue to learn) what works – and what doesn’t work. And we’ve routinely found that the proven path to digital marketing success starts with Customer Value Optimization. A powerful and smart system designed by Digital Marketer® and then customized by us for the travel and tourism industry, CVO can and will maximize the lifetime value of prospects and customers in your sales funnel.

Is your website working as hard as your top salesperson? Or are you suffering from Brochure Site Syndrome? The truth is that when it comes to today’s sites, “pretty and responsive” just doesn’t cut it. Leveraging the power of Growth-Driven Design (GDD), we build dynamic, SEO-optimized sites that help you truly boost your online bookings and grow your business. We ensure that your site is aligned with your specific goals – and more importantly, the needs, desires and habits of your customers. Our experienced and talented team specializes in the Drupal platform and HubSpot CMS, as well as Shopify for various eCommerce needs.

Is your site lacking true conversion opportunities? Is your digital ad spend failing to increase leads or bookings? Then a program of Conversion Rate Optimization (CRO) may be ideal for you. CRO is a systematic, smart, proven process for increasing the number of visitors who take a desired action (a conversion) – such as filling out a form, requesting more information or completing a booking. CRO helps you understand how prospects move through your site, where they are on the Customer Value Journey, and what’s stopping them from completing your goals. It’s all about removing the barriers to conversion. And getting real results – often real soon – from your site.

If your site can’t be found, then it’s not likely to do too much selling. This is where Search Engine Optimization (SEO) factors in. At Diaz & Cooper, keyword and topic research always shapes strategy and messaging for all our clients. We ensure your content is speaking not just to targeted travelers and ideal customers out there, but to Google and other search engines as well. That’s why every one of our packages includes SEO as a truly foundational basis. Because when it comes to SEO, you can’t grow home without it.

Emails not producing? Getting stuck in spam filters? If so, you’re experiencing some severe lead nurturing killers. We can develop a plan to help you segment your email marketing lists, so you always send the right message to the right audiences – at the right frequency for maximum conversions. Then we’ll gas up the engine with A/B testing, automated lead nurturing, triggered campaigns and the right landing pages – carefully crafting a predictable and super-successful sales machine. And who wouldn’t want to go for a ride in one of those?

You’ve heard it a million times over the past several years: Content is King. Yet creating and executing on a measurably successful content plan can be a daunting task today. That’s where we come in. We help you attract qualified new audiences and eager-to-book adventurers to your website by crafting and refining high-quality, compelling content. From blog posts to pillar pages to content offers, lead magnets, video snippets, infographics and more, we can serve as your go-to resource for all your content marketing needs.

Google AdWords reaches many people – when they’re actively searching for a solution. Looking for other solutions to expand your reach, locate new customers and increase revenue and online bookings? Programmatic media could be the answer you need. Facebook Ads leverage data to effectively and efficiently increase your brand awareness – and secure new leads and online bookings. No matter what the ideal online advertising solution is for you and your guests, we’ll work diligently to lower your cost of acquisition – while also maximizing your return on ad spend (ROAS).

Everyone loves video, and all its versatility. From mindless diversions to informative seminars, video can help you boost bookings, branding, awareness, affinity, attraction and certainly sales. Easily the most engaging for of online content, video is where it’s at for many businesses, brands, customers and travelers today – largely because it can now be accessed and viewed wherever someone may be at. We use video to extend your brand’s voice, showcase the amazing experiences you provide your guests and drive online bookings. Even better, our creative, passionate and experienced in-house video team knows just how to make the impactful…surprisingly affordable.

Looking for strong solutions? It’s always best to start with strong data. That’s why, as part of your comprehensive marketing program with us, we make sure to always implement a full suite of metrics platforms. From Google Analytics and Search Console to HubSpot reporting, we’ll pour over and sift through your data to see what’s working – along with what’s not working for you. Together, we’ll find out where we need to take things – so you can take your targeted travelers to all the places they want to experience. At the end of the day, metrics only matter if they’re helping you achieve your desired sales and business goals.