Every agency will sell you “services”. But to be a true partner in your growth takes a well thought-out, structured approach. Ours follows a 3-step progression, providing specific solutions tailored to drive bookings and grow your business.
When it comes to putting heads in beds and butts on seats, we know that success begins with a well mapped-out plan of action.
Customer Value Journey – Workshop
We’ve spent years growing businesses in the travel industry, proving the path to digital marketing success starts with the Customer Value Journey map. The CVJ defines the steps of your sales funnel, where a prospect evolves from “Stranger” to “Promoter”, and maximizes the lifetime value of every customer. During a live strategy session, we'll identify your core persona and their challenges, then create your customized plan of action, or Roadmap.
With your Roadmap in hand, it’s time to transform your website into your best salesperson. Diaz & Cooper can develop your new site from scratch or optimize your existing site.
Quick Launch – New Website Development
Traditional websites are like brochures – they don't deliver measurable value for your business. Your new site needs to generate leads and customers by moving visitors effectively through the steps of your Customer Value Journey. Leveraging the power of Growth-Driven Design, we’ll build a beautiful and dynamic, SEO-optimized website that will boost direct bookings.
We ensure your new site is aligned with your specific goals and the needs and wants of your prospects and guests. We'll get your “Launch Pad” up and running in about 3 months, continuously gather data, build out new conversion opportunities and optimize the revenue your website can achieve.
Guided Expedition – Conversion Rate Optimization Program
What’s the point of having a website, or spending money on traffic, if it does not result in new leads and customers? Simply ranking in Google or achieving more traffic does not equate to more booking conversions. Escape “Brochure Website Syndrome” with Conversion Rate Optimization. CRO is a systematic process for increasing the number of visitors who take a desired action – such as filling out a form or completing a booking. We'll use your existing website as the "Launch Pad" and optimize using real-time visitor data and A/B testing to maximize conversions and revenue. It’s all about removing the barriers to conversion and getting measurable results from your site.
There’s no better measure of successful marketing than generating revenue from your site. Once your website is optimized, we create the right combination of email marketing, content marketing and website maintenance. Your investment yields reliable growth and delivers measurable business value.
Follow-up Machine – Email Marketing Automation Program
Wouldn’t it be great if you could set up a series of emails and watch bookings roll in every day? By following your Customer Value Journey with the corresponding email series, we develop a plan to segment your email marketing lists and send the right message to the right audiences at the right frequency to maximize conversions. This program will gas up the engine with A/B testing, automated lead nurturing, triggered upsell campaigns and the right landing pages – resulting in a predictable and measurable sales machine.
Sales Conversations – Inbound Content Marketing Program
Today, the art of selling is the art of helping. Yet creating and executing on a measurably successful content plan can be a daunting task. That’s where we come in. We help you attract qualified new visitors and eager-to-book adventurers by crafting high-quality, compelling content. By identifying your buyers’ questions, needs and wants, then providing clear courses of action, your offerings turn into valued solutions. From blog posts to pillar pages to content offers, lead magnets, video snippets and infographics, this program is built around generating the greatest marketing ROI for your business.
Smooth Sailing – Website Maintenance Program
A smooth-running website – that's what we all want. With our maintenance program, we go beyond security updates and technical support to ensure your site stays strong and works hard to sell for you. We provide monthly on-page SEO review, speed/performance check, broken link checker and sitewide spell checker to protect your website investment. Because fresh content is so important for your online presence, we also include updates such as adding new pages, text and images. And of course, you’ll get an online ticketing system for requests and bug reporting with pre-defined turnaround times based on priority.
“Growth-Builder” Search Optimization Program
If your site can’t be found, then it’s not likely to do much selling. This program builds upon the essential SEO completed in Step 2, and adds on- and off-page tactics to improve page ranking so that users can find your website with relevant search terms. SEO is a process that takes place over time, and our program uses goal-driven and ethical practices.
“Growth Accelerator” Traffic-Generation Program
Once your website has been optimized for conversions, we can drive targeted traffic and build your audience. We’ll find the right mix of search ads, programmatic and social, and reinforce your brand message with retargeting to maximize your ad budget. Wherever your prospects are in in the Customer Value Journey, we have the right tactic to reach them. No matter which solution is right for you, we’ll work diligently to lower your cost of acquisition while maximizing your return on ad spend (ROAS).
“Social Amplification” Community Building Program
Are your social media channels working to support your business goals? Do you see traffic and new leads coming to your website from social? If your channels are not optimizing the value of your audience, then you may benefit from a systematic social media management program that follows your CVJ roadmap and provides measurable growth for your business.
Video Marketing
From mindless diversions to informative seminars, everyone loves video. Video can help you increase awareness, brand affinity and boost conversions. Proven to be the most engaging of online content, video is where it’s at for many businesses and brands today – largely because of its versatility and because it can be accessed and viewed anywhere. We use video to extend your brand’s voice, showcase the amazing experiences you provide and drive online sales. Our creative and experienced in-house team knows how to make video impactful and affordable.
Custom Metrics & Analytics Tune-Up
Looking for strong solutions? It’s always best to start with strong data. We can help you make sure that all your analytics are integrated correctly and can implement a full suite of metrics platforms and custom reports. From Google Analytics, cross-domain tracking, heat maps and visitor recordings to HubSpot custom reporting, we’ll sift through your data to see what’s working and what’s not. Because at the end of the day, metrics only matter if they’re helping you achieve your desired sales and business goals.
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