Growth is the lifeblood business. We help you achieve new growth – and drive more bookings to get there faster. How? We create specific solutions to the problems that stand in your way.
Step 1: Roadmap
When it comes to putting heads in beds or butts on seats, we know that success begins with a well mapped-out plan of action.
Customer Value Journey Workshop
There are 8 steps every one of your prospects takes on their path from “Stranger” to “Promoter” – this is your Customer Value Journey. During a live strategy session, we’ll guide you through this proven model. We'll identify your core persona, and their challenges, then create a roadmap that moves your prospects predictably from stranger to customer to loyal fan.
Now that you’ve got your "roadmap" – your Customer Value Journey – it’s time to transform your website into a sales person with your “Quick Launch” or “Guided Expedition” programs.
“Quick Launch” Website Development Program
Traditional websites don't deliver measurable value for your business – they are like online brochures. Sure, they can be pretty, but, your website needs to be generating leads and customers for your business... your site should move visitors through the steps of your Customer Value Journey so you can hit your business goals. We'll get your Launch Pad up and running in 3 months, then gather data, build out new conversion and optimize the revenue your website can achieve.
“Guided Expedition” Conversion Rate Optimization Program
What’s the point of having a pretty website, or spending money on search traffic if it does not result in new leads and customers? Simply ranking high in Google or achieving more traffic does not necessarily mean more conversions or direct revenue. Escape “Brochure Website Syndrome” with Conversion rate Optimization. We'll use your existing website as the "Launch Pad" and optimize using real-time visitor data and A/B testing to maximize conversions and revenue.
There’s no better measure of successful marketing than generating revenue from your site. If you are not attracting the right visitors, engaging them and creating leads and sales, then you are losing money on your website investment.
Depending on your needs, we create the right combination of traffic generation, lead capture, email marketing and website maintenance. The right program is an investment that produces reliable month-over-month growth and delivers measurable business value.
“Follow-up Machine” Email Marketing Automation Program
Wouldn’t it be great if you could set up a series of emails and watch sales roll in every day? This program will help you see measurable results from your email campaigns. Following the stages of the Customer Journey, the "Follow-up Machine" is a highly customizable system to build and maintain an effective email marketing program.
“Sales Conversations” Inbound Content Marketing Program
Today, the art of selling is the art of helping. By identifying your buyers’ questions, needs and wants, then providing clear courses of action, your offerings turn into valued solutions. The Sales Conversations program is built around generating the greatest marketing ROI for your business with content creation, distribution and amplification campaigns.
A smooth running website – that's what we all want. With a maintenance program, we’ll ensure your site performs at optimal speed, is optimized for search and has updated content. And, just as important, a website that stays secure with the latest updates. Our programs cover performance, technical support, SEO and content updates to protect and optimize your website investment.
Once your website has been optimized for conversions, we can begin driving targeted traffic and build your audience. We’ll find the right mix of search ads, programmatic and social, and reinforce your brand message with retargeting to maximize your ad budget. Wherever they are in in the sales journey, we have the right tactic to reach them.
If your site can’t be found, then it’s not likely to do too much selling. This is where Search Engine Optimization (SEO) factors in. With this program we improve page ranking so that users can find your website with relevant search terms. Our SEO methodology is a process that takes place over time, involving result-driven and ethical practices.
Are your social media channels working to support your business goals? Do you see traffic and new leads coming to your website from social? If your channels are not optimizing the value of your audience, then you may benefit from a systematic social media management program that follows your CVJ map and provides measurable growth for your business.
Customer Value Journey (CVJ) is your roadmap to more online bookings. We’ve spent years helping promote and grow businesses in the travel industry. And we’ve found that the proven path to digital marketing success starts with the Customer Value Journey map. The CVJ defines the 8 steps of the sales funnel from stranger to loyal fan. A powerful system designed by Digital Marketer® and customized by us, the CVJ will help maximize the lifetime value of the prospects and customers in your sales funnel.
Is your website working as hard as your top salesperson? Or are you suffering from Brochure Site Syndrome? The truth is that when it comes to today’s sites, “pretty and responsive” just doesn’t cut it. Leveraging the power of Growth-Driven Design (GDD), we build dynamic, SEO-optimized websites that help you truly boost your online bookings and grow your business. We ensure that your site is aligned with your specific goals – and more importantly, the needs and wants of your prospects and customers.
Conversion Rate Optimization
Is your site lacking conversion opportunities? Is your digital ad spend failing to increase leads or bookings? Then Conversion Rate Optimization (CRO) may be ideal for you. CRO is a systematic process for increasing the number of visitors who take a desired action (a conversion) – such as filling out a form or completing a booking. CRO helps you understand how prospects move through your site and what’s stopping them from completing your goals. It’s all about removing the barriers to conversion and getting measurable results from your site.
Email Marketing Automation
Emails not producing? Getting stuck in spam filters? If so, you’re experiencing some severe lead nurturing killers. By following your Customer Value Journey with the corresponding email series, we develop a plan to segment your email marketing lists and send the right message to the right audiences – at the right frequency for maximum conversions. Then we’ll gas up the engine with A/B testing, automated lead nurturing, triggered campaigns and the right landing pages – carefully crafting a predictable and effective sales machine.
You’ve heard it a million times over the past several years: Content is King. Yet creating and executing on a measurably successful content plan can be a daunting task today. That’s where we come in. We help you attract qualified new audiences and eager-to-book adventurers to your website by crafting and refining high-quality, compelling content. From blog posts to pillar pages to content offers, lead magnets, video snippets, infographics and more, we can serve as your go-to resource for all your content marketing needs.
When you think of maintenance, do you think of hosting, security updates and technical support? With our program, we go beyond those basics to ensure your site stays strong and working hard to sell for you. We provide monthly on-page SEO review, performance check (page load speed), broken link checker and sitewide spell checker. Because fresh content is so important for your online presence, we also include content updates such as adding new pages, new content and images. And of course, we offer an online ticketing system for requests and bug reporting.
Google AdWords reaches people – when they’re actively searching for a solution. Looking for other solutions to expand reach, locate new customers and increase online revenue? Programmatic media could be the answer. Facebook Ads leverage data to efficiently increase your brand awareness. And retargeting keeps your prospects engaged and increases the probability of turning visitors into new customers. No matter which solution is for you, we’ll work diligently to lower your cost of acquisition while maximizing your return on ad spend (ROAS).
Search Engine Optimization
The goal of SEO is to build a strong online presence to ensure visitors can more easily find your website amongst all your competitors online. At Diaz & Cooper, keyword and topic research always shapes strategy and messaging for all our clients. We ensure your content is speaking not just to targeted travelers and ideal customers out there, but to Google and other search engines as well.Simply redesigning web pages and rewriting content won't ensure results. Truly building SEO authority takes an ongoing effort of on-page and off-page tactics.
Social Media Management
We believe the role of social media is to is to maximize prospect engagement and optimize customer value. Our social media program provides monthly management for Facebook, Instagram, Twitter and Pinterest with content/editorial calendar that follows along with your inbound content plan - this includes promos, announcements and long-form content. Using your CVJ map, we ensure we engage the right audiences with timely messages.
Special Projects that Boost Engagement and Sales
From mindless diversions to informative seminars, everyone loves video. Video can help you boost conversions, increase awareness and affinity. Proven to be the most engaging of online content, video is where it’s at for many businesses and brands today – largely because of its versatility and because it can be accessed and viewed anywhere. We use video to extend your brand’s voice, showcase the amazing experiences you provide and drive online sales. Our creative and experienced in-house team knows how to make video impactful and affordable.
Custom Metrics & Analytics Tune-Up
Looking for strong solutions? It’s always best to start with strong data. We can help you make sure that all your analytics are integrated correctly and can implement a full suite of metrics platforms and custom reports. From Google Analytics, Heat Maps and Search Console to HubSpot reporting, we’ll sift through your data to see what’s working and what’s not for you. We can also help you create custom Dashboards and meaningful reports, because at the end of the day, metrics only matter if they’re helping you achieve your desired sales and business goals.
Ready to Grow YOUR Business?
Diaz & Cooper Advertising 1450 Madruga Avenue, Suite 402 Coral Gables, FL 33146 (305) 909-0933