Our 3-step process identifies gaps, discovers new opportunities, and helps us tailor the most effective tactics to generate leads and sales online. Done guessing which parts of your marketing are driving revenue? Maximize your budget with a predictable system for growth.
Success begins with a well mapped-out plan of action.
Customer Value Journey Audit
We’ve spent years growing businesses online, proving the path to digital marketing success starts with the Customer Value Journey.
During a live strategy session, we'll identify your core buyer persona, their challenges, pain points, and motivators. Then we dive deep into your marketing challenges, gaps and opportunities. The result is a customized, measurable plan of action that optimizes every step of the buyer’s journey and maximizes the lifetime value of every customer.
With your Roadmap in hand, it’s time to transform your website into your best salesperson. We develop your new website or optimize your existing site to help you generate leads and acquire new customers.
Shopify eCommerce Development
By 2021, global eCommerce will approach $5 trillion. Need help to start or grow your sales online? As Shopify Partners, we focus on finding new channels of sales and increasing revenue for retail, travel retail and wholesale companies nationwide. We build mobile-first, responsive and compliant sites optimized to generate sales. We'll transform your site into a top salesperson and create a predictable system for online revenue growth.
Quick Launch – Website Development
A website needs to deliver measurable value for your business. And it needs to be aligned with your business goals and the needs and wants of your core buyers. Leveraging the power of Growth-Driven Design, we’ll build a beautiful, responsive, mobile-first website that is optimized to boost sales. Concerns about ADA compliance? We’ve got you covered. We'll get your “LaunchPad” up and running on time and on budget. Then we monitor visitor data, build out new conversion opportunities and optimize the revenue your website can achieve.
Guided Expedition – Conversion Rate Optimization Program
What’s the point of having a website, or spending money on traffic, if it does not result in new leads and customers? Conversion Rate Optimization (CRO) is a systematic process for increasing the number of visitors who take a desired action – such as filling out a form or completing a sale. We optimize using real-time visitor data and A/B testing to maximize conversions and revenue. It’s all about removing the barriers to a sale and getting measurable results from your site.
Growth-Builder – Search Optimization Program
If your site can’t be found, then it’s not likely to do much selling. This program builds upon the essential SEO completed in Step 2, and adds on- and off-page tactics to improve page ranking so that users can find your website with relevant search terms. SEO is a process that takes place over time, and our program uses the most effective goal-driven and ethical practices.
There’s no better measure of success than generating revenue from your site. Your investment in the right tactics yields reliable growth and measurable business value.
Sales Conversations – Inbound Content Marketing Program
Today, the art of selling is the art of helping. Yet creating and executing on a measurably successful content plan can be a daunting task. That’s where we come in. We help you attract qualified new visitors and eager-to-book adventurers by crafting high-quality, compelling content. By identifying your buyers’ questions, needs and wants, then providing clear courses of action, your offerings turn into valued solutions. From blog posts to pillar pages to content offers, lead magnets, video snippets, and infographics, this program is built around generating the greatest marketing ROI for your business.
Growth Accelerator – Traffic-Generation Program
Once your website has been optimized for conversions, we can drive targeted traffic and build your audience. We’ll find the right mix of search ads, programmatic, paid social and retargeting to maximize your ad budget. Wherever your prospects are in the Customer Value Journey, we have the right tactic to reach them. We’ll work diligently to lower your cost of acquisition while maximizing your return on ad spend (ROAS).
Follow-up Machine – Email Marketing
Wouldn’t it be great if you could set up a series of automated emails and watch sales roll in every day? We’ll develop a plan to segment your email marketing lists and send the right message to the right audiences at the right frequency to maximize conversions. This program will gas up the engine with A/B testing, automated lead nurturing, triggered upsell campaigns and the right landing pages – resulting in a predictable and measurable sales machine.
Special Projects that Boost Engagement and Sales
Story Launcher – Video Marketing
From mindless diversions to informative seminars, everyone loves video. Video can help you increase awareness, brand affinity, and boost conversions. Proven to be the most engaging of online content, video is where it’s at for many businesses and brands today – largely because of its versatility and because it can be accessed and viewed anywhere. We use video to extend your brand’s voice and drive online sales. Our creative and experienced in-house team knows how to make video impactful and measurable.
Social Amplification Community Building Program
Are your social media channels working to support your business goals? Do you see traffic and new leads coming to your website from social? If your channels are not optimizing the value of your audience, then you may benefit from a systematic social media management program that follows your CVJ roadmap and provides measurable growth for your business.
Custom Metrics & Analytics Tune-Up
Looking for strong solutions? It’s always best to start with strong data. We help you make sure that all your analytics are integrated correctly, track your most meaningful goals and design dynamic scorecards accessible from any desktop or mobile device. From Google Analytics, Shopify revenue data, cross-domain tracking, heat maps, and visitor recordings to HubSpot custom reporting, we’ll sift through your data to see what’s working and what’s not. Because at the end of the day, metrics only matter if they’re helping you achieve your desired sales and business goals.
Smooth Sailing – Website Maintenance Program
A smooth-running website – that's what we all want. With our maintenance program, we go beyond security updates and technical support to ensure your site stays strong and works hard to sell for you. We provide monthly on-page SEO review, speed/performance check, broken link checker and sitewide spell checker to protect your website investment. Because fresh content is so important for your online presence, we also include updates such as adding new pages, text, and images. And of course, you’ll get an online ticketing system for requests and bug reporting with pre-defined turnaround times based on priority.
Diaz & Cooper Advertising
1450 Madruga Avenue, Suite 402
Coral Gables, FL 33146
(305) 909-0933
© 2020 Diaz & Cooper Advertising, Inc. | All rights reserved. | Site Map | Privacy Policy
