Sep 17, 2021

What is Shopify and Why Should I Choose it?

If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify platform and its suite of commerce solutions. Shopify, a multinational digital sales platform, has become an essential resource for businesses to grow their online presence. Do you want to sell products in a physical location? With the Shopify point-of-sale app, you can. Shopify also offers services including payments, marketing, shipping, and customer engagement tools. Shopify, it's not just for building a store or selling products; it's a complete commerce platform that allows you to quickly launch your business and sell to customers regardless of where they are located. 

What is Shopify? Here’s the Back Story.

Headquartered in Ottawa, Canada, Shopify came into existence because CEO Tobias Lütke did not like the current eCommerce solutions available to him and his partner Scott Lake. The two entrepreneurs founded Shopify in 2006 after a dissatisfying experience attempting to open Snowdevil, an online store for snowboarding equipment.

Development continued when Tobias and Scott launched an application programming interface (API) and an app store for their platform. Developers everywhere could create Shopify apps and sell them through the store to assist other small businesses with improving their online presence.

In 2010, a free mobile app was launched on the Apple App Store, allowing shop owners to keep track of their online businesses on the go. In that year, the Ottawa Business Journal named Shopify as Ottawa's Fastest Growing Company. Between 2012 and 2013, Shopify acquired several companies, including Select Start Studios and Jet Cooper. These acquisitions increased their employee knowledge base and allowed them to continue developing more innovative mobile apps.

The introduction of Shopify Payments in 2013 increased sales by allowing the platform to accept credit cards through a third party. The company also launched its iPad point-of-sale system, allowing easy access to store functions for physical shops. Due to its vast popularity and ease of use, Shopify was named the preferred migration provider when Amazon closed its Webstore for small and midsize retailers in 2015. 

Since then, Shopify has developed and launched an integration technology that allows merchants of all sizes to sell their online Shopify stock on Amazon. During the last few years, Shopify has grown to include networking, chat options, ad-based agreements with social media, and a fulfillment network to rival any other. 

Recently, in the wake of COVID-19, Shopify experienced a surge in business users, and the stock traded at 350 times more than analyst expectations.

Shopify sites average 58 million visitors every year, and the platform received mostly four and five-star reviews throughout 2020 and into 2021.

Shopify eCommerce Platform (How It Works)

Shopify, a subscription-based online store, allows you to sell virtually anything at any time. If you are considering starting an eCommerce business, it's the perfect platform to sell your products, online and in-store through Shopify's POS app.

What makes Shopify such a standout is its ability to bring disparate tools, systems, and data together. The Shopify commerce platform offers all of the business tools you need in one place, saving you a lot of time and money. Plus, it allows you to customize your online store to adhere to your unique brand. Ultimately, Shopify is one of the few platforms that consolidates everything you need to run a business. Its ability to integrate with other tools is why many business owners flock to the eCommerce platform.

Merchants around the world use Shopify daily to run their businesses. Store owners need an eye-catching venue for showcasing products, engaging ways to interact with customers, reliable payments, fast shipping, and daily finance and operation dashboards. They can find every tool they need on the Shopify platform and in the App Store.

An estimated 820,000 plus active online shops are using Shopify in at least 175 countries. The third-largest online retailer behind Amazon and eBay, Shopify has free and paid themes to suit any store's needs. Even major brands, such as Nestle and Pepsi use Shopify to run the online portion of their businesses.

Why use Shopify?

Small businesses gain traction by having unique and engaging storefronts, powerful SEO, and a trusted platform to handle a growing number of transactions. Larger businesses rely on Shopify’s stability, performance and security. Shopify has options that can assist with every aspect of your business, from start-up to expansion and global scale.

Whether you have a physical shop that needs to expand to an online presence or you need a mobile solution, Shopify has the tools you need to start on the right foot. Shopify is not just a platform to host your website; it is a host of website tools and expert support that can assist with every step.

Start-Online-Store-Shopify-Laptop-1

What is included in Shopify?

With the monthly subscription, you will find Shopify’s core product that includes:

  • templates to assist you in designing your store
  • tools to sell online and in-person
  • integrated payment processing
  • the best-converting checkout funnel
  • SEO and marketing tools
  • reporting tools

As a foundation, this core product is made to build on and grow with the company. Once you set up the basics of your store, you can select from a variety of tools to help you run your business. Shopify offers access to capital and new payment options that assist your business with putting that next step into place.

You can expect great things from Shopify’s core website service, including:

  • A hosted online store with your unique domain name. Here you can set up to sell your products remotely, create a blog, and other basic web pages. You customize it for your unique business needs. Web hosting is free with all plans, and the security and updates are maintained by Shopify’s servers.
  • In-person point of sale. Use the app to create a POS anywhere in the world. Are you traveling to trade shows, markets, or festivals? The powerful app allows you to transact on the go securely. Just register your domain, create your profile, and order the hardware you need to get started.
  • Checkout and payment processing. The fastest, most up-to-date shopping cart is available to you to use online and in person. Pair that with over 100 payment gateways or Shopify Payments, and you will be ready to close sales and create a delightful customer experience. 
  • Shipping logistics. One of the hardest parts of online businesses is shipping. You need a solution that is dependable and affordable. Shopify has solutions like fulfillment, USPS scan forms, and pick-up solutions from DSL and UPS. Curbside pickup and delivery options are available, as well as various international shipping options.
  • Your back office. From mobile app and marketing to reports, analytics, and award-winning customer support, Shopify has you covered. No matter what is happening in your business, there is an option for assistance and expansion. The data is easy to view and understand. Educational courses are available as well.

Free Shopify Tips eBook Download Now

How much does Shopify cost?

Start with a free 14-day trial, no credit card needed. Start building your store, then choose the plan that fits your needs to continue hosting your new business site. Plans begin at $29 a month and range up to $299, depending on the features. Key features include the ability to have up to four locations and two staff members. Payments made through Shopify do incur fees from 2.7% to 3.9% depending on where and how the payment is made. You will also receive a 77% shipping discount through DHL, UPS, and USPS.

As you upgrade your plan, features are unlocked like fraud analysis, more professional reports, more employees, and more discounts. Each paid plan includes an online store, an unlimited number of products, 24/7 customer support, cart recovery, access to the App Store, free SSL certificate, discount codes, gift cards, and more.

Best of all, you're going to save money by not hosting your own website. Shopify includes free web hosting and the Shopify team with 24/7 supervision handles any kind of updates and security, freeing you to focus on running your business.

No matter what plan you are considering, you also need to take into account extras and variable costs such as Shopify Apps and the costs of processing payments.

Screen Shot 2021-09-14 at 9.08.49 AM

A quick look at Shopify's pricing plans.

Which Shopify Plan is Best for Your Business?

With five plans providing different features, it can be challenging to decide what you need and what you don’t to choose the most cost-effective plan for your business. 

The large majority of retailers will have everything they need with the classic “Shopify” plan currently at $79 a month. For much smaller businesses with less than 1-2 employees, “Basic Shopify” might work but keep in mind the reporting features are limited with this $29 a month plan. Both of these plans are hosted online and let you set up a blog, use your own template, and sell products with ease. Thanks to the template store, you can easily set up the basic look you want.

Already have a website and just need easy checkout for a few products? Turn it into an online store with Shopify Lite for $9 a month. Yet another option exists Shopify POS Lite, a free plan that lets you sell products at a brick-and-mortar store using the Shopify system. Keep in mind a more advanced version exists that costs $89 per month.  Additionally, there's Shopify Plus, an enterprise-grade solution for high-volume merchants and large businesses. 

How easy is it to start a business with Shopify?

Thankfully, Shopify has simplified the process and is geared for use by non-technical people. You can start your eCommerce store with a few clicks, use templates for easy customization, and of course, server setup and maintenance are taken care of for you.

To get started, go to Shopify.com, click 'start your free trial,' enter your store name, and create your shop. Now for the fun part: choosing a theme that will determine what customers see and how they engage with your products and the store. You can use a set theme to begin and customize the look and feel from there. Both free and paid options are available. Do not forget to use a custom domain for that unique and easy-to-find website. Next, it is time to hop over to the payment center.

In the payment center, you have the option to set up Shopify Payments, PayPal, Amazon Pay, alternate third-party, and manual payment methods. Then you can choose to automatically capture payments or do so manually within the authorization timeframe. Choose the options best suited for you and your customers. Once completed, you will be able to begin taking payments.

After your store is set up, you’ve selected a Shopify plan, and your payment system is activated, you can begin looking into marketing and SEO options for your webpage. If you plan to sell internationally, be sure to select that option, and you’ll likely see an increase in your traffic by up to 35%. You can translate your website into another language with the included tools and accept other forms of currency.

Take advantage of the educational section to learn how to get the most out of your new business website. Learn tips and tricks to engage your customers and draw new ones in. If you are stuck, customer service is available 24/7 with experts to help you each step of the way. 

laura-chouette-Qmzs43Sk4qk-unsplash-small

Do I need a designer or developer to use Shopify?

The majority of Shopify users will not need to hire a designer or developer to get their business up and running on Shopify. Shopify was built for folks with no design or development expertise. The platform provides free eCommerce templates (or ‘themes’) to choose from, each with several variants that provide a large number of options to get your shop set up and styled. If that is not enough, you can use a paid or ‘premium’ themes — which range in price from $100 to $180, and are all fully responsive for mobile use.

To add functions, Shopify has hundreds of third-party apps in its App Store that offer a quick installation on the website without coding. 

However, if you need help navigating which apps are right for you, or have complex customization requirements, it may be best to find a Shopify developer or agency to help you bring your shop to life. When choosing a developer, make sure to ask for references and several examples of their work, as it’s important that the developer have expertise specifically in the Shopify platform. 

A Shopify partner agency can also help you with optimizing your shop to either attract more new users or to make the sales journey frictionless. Commonly known as conversion rate optimization, this process focuses on turning more of your web traffic into paying customers.

The Shopify App Store

Through the Shopify App Store, you have access to a plethora of applications to customize your store. You don't even have to bother with code here. Simply choose the app you need offering a particular feature and Shopify lets you add it to your page. Unique apps like profit metrics, bundled discounting, automated daily inventory updates, plus multi-language translators exist to make managing and growing your business easier.

If you need something different, not available in the app store, you can hire a Shopify Expert to build it for you. They even let you build code on your own if you have the knowledge.

Upgrades You'll Want to Consider

While the basic Shopify platform is great for a small business to get started, you may need some of their upgrade features to eventually expand. Once your store reaches the limits of the basic plans, you may want to consider upgrading to Shopify Plus. This plan gives you more power to scale, advanced tools, and the lowest transaction fees of any Shopify plan.

One of the biggest advantages of Shopify Plus is a customizable checkout. You can increase the number of people that actually buy by as much as 30% or more with trust badges, pre-filled shipping information, countdown timers, customer reviews, and live chat all displaying as part of the checkout process.

Other advanced features to consider include shipping systems that work for your business, a marketing platform, detailed analytics and reporting, and a funding option called Shopify Capital. For marketing, one powerful feature to help you understand buyer behavior is Shopify Flow which lets you tag and segment customers based on buying behavior.

Free Shopify Tips eBook Download NowConclusion

Shopify's all-in-one commerce platform makes entrepreneurship more accessible to anyone. Whether you're an ambitious pioneer or an established brand with customers around the globe, Shopify was built with you in mind.

Online retailers can benefit immensely from working with expert eCommerce developers who can help build and improve a store's online presence and conversion rate to grow sales and revenue. 

Get inbound marketing insights, tips and resources...

Latest Articles from Our Blog

The costs of inbound marketing can vary widely, and we're going to provide average price ranges based on the assumption that you want the highest-quality work to see real results.
Inbound Marketing

Why Inbound Marketing is More Cost-Effective than Paid Advertising

Brandi Jangula
Brandi Jangula
Why Inbound Marketing is More Cost-Effective than Paid Advertising
Photo by krakenimages on Unsplash How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing...
Brandi Jangula
Brandi Jangula
Content Marketing

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

Brandi Jangula
Brandi Jangula
The Measure of Success: Why Goal Setting is Important to Inbound Marketing
Photo by krakenimages on Unsplash The Importance of Outlining What Marketing Success Looks Like What’s in it for me? That’s the question...
Brandi Jangula
Brandi Jangula
Content Marketing

5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today

Brandi Jangula
Brandi Jangula
5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today
Photo by krakenimages on Unsplash Email Marketing Strategy for Inbound Success Inbound marketing is all about meeting customers where they...
Brandi Jangula
Brandi Jangula
Content Marketing

3 Powerful Insights for Effective Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
3 Powerful Insights for Effective Inbound Marketing Strategy
Photo by krakenimages on Unsplash Co-Founder Omi Diaz-Cooper Talks Strategy in a Live “Ask Me Anything” Recently, DCA’s Co-founder, Omi...
Brandi Jangula
Brandi Jangula
Content Marketing

Inbound vs Outbound Marketing: What’s the Difference?

Brandi Jangula
Brandi Jangula
Inbound vs Outbound Marketing: What’s the Difference?
Photo by krakenimages on Unsplash  How Inbound Marketing Can Boost Your Business Both inbound and outbound marketing strategies can serve...
Brandi Jangula
Brandi Jangula
Content Marketing

Inbound Marketing: What You Need to Know to Get Started

Brandi Jangula
Brandi Jangula
Inbound Marketing: What You Need to Know to Get Started
Photo by krakenimages on Unsplash What is the Purpose of Inbound Marketing? Why is it Important? Inbound marketing is different from...
Brandi Jangula
Brandi Jangula
Content Marketing

Inbound Marketing: How to Attract More Customers

Brandi Jangula
Brandi Jangula
Inbound Marketing: How to Attract More Customers
Photo by krakenimages on Unsplash Learn how inbound marketing strategies can grow your business. As a marketer, it's your goal to attract...
Brandi Jangula
Brandi Jangula
Content Marketing

7 Signs You Should Hire an Inbound Marketing Agency

Brandi Jangula
Brandi Jangula
7 Signs You Should Hire an Inbound Marketing Agency
Photo by krakenimages on Unsplash Why You Should Hire an Inbound Marketing Agency Building a website, managing social media and designing...
Brandi Jangula
Brandi Jangula
Business Growth

The Top Reasons Why Tech Careers Are Booming

Elizabeth Mackenzie
Elizabeth Mackenzie
The Top Reasons Why Tech Careers Are Booming
Photo by krakenimages on Unsplash Tech Careers will boom over the next 10 years... The Fourth Industrial Revolution is reshaping the...
Elizabeth Mackenzie
Elizabeth Mackenzie
Email Marketing

Top 5 Tactics Working in Emails (Right Now)

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Top 5 Tactics Working in Emails (Right Now)
Photo by Priscilla Du Preez Improve your open rates today using the top data-backed tactics that are working right now. The last few months...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Growth-driven Design

What is Shopify and Why Should I Choose it?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
What is Shopify and Why Should I Choose it?
If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Is Your Agency Still Focused on Counting Hours Rather than Results?

DCA Team
DCA Team
Is Your Agency Still Focused on Counting Hours Rather than Results?
Diaz & Cooper Advertising Staff Have Been #ROWE Since 2012 Last year while a global pandemic ushered in an expansive and unexpected...
DCA Team
DCA Team
Business Growth

How to Achieve Digital Growth in a Post-Cookies World

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Achieve Digital Growth in a Post-Cookies World
Photo by Austin Distel on Unsplash Google's announcement that it will block third-party cookies across its Chrome browser by 2022 has sent...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Inbound Marketing

5 ways to reignite your travel marketing in 2021

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
5 ways to reignite your travel marketing in 2021
The travel industry is starting to recover from the COVID crisis – and it looks like 2021 could bring a boom. The travel industry has been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Inbound Marketing

Marketing for the travel recovery

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Marketing for the travel recovery
Now is the time to market for the post-COVID travel recovery. Here's why: It is no secret that the travel and tourism industry took a...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

We've been named Top 40 Outstanding eCommerce Agencies

DCA Team
DCA Team
We've been named Top 40 Outstanding eCommerce Agencies
Diaz & Cooper Advertising is excited to announce that Retail Today has placed us in the exclusive category of 40 Outstanding eCommerce...
DCA Team
DCA Team
Inbound Marketing

How can you help support small businesses?

Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
How can you help support small businesses?
Photo by Bruce Mars We, like 2.3 million others, are a small business in Florida. Over the last 19 years, Diaz & Cooper has become known as...
Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
Inbound Marketing

How to Optimize your Google Ads Campaigns for Better ROI

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Optimize your Google Ads Campaigns for Better ROI
During challenging economic times, the temptation to cut back on marketing can be overwhelming. This is particularly true of digital spend...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Telemark chooses Diaz & Cooper for regional marketing.

DCA Team
DCA Team
Telemark chooses Diaz & Cooper for regional marketing.
Named after the historic inland region of Southern Norway known for its vast forests and as the birthplace of Telemark skiing, Telemark, WI...
DCA Team
DCA Team
Growth-driven Design

7 Ways to Optimize Your Homepage & Increase Conversions

DCA Team
DCA Team
7 Ways to Optimize Your Homepage & Increase Conversions
Conversion Rate Optimization (commonly known as CRO) is a method aimed to help you improve your website’s ability to convert passive...
DCA Team
DCA Team
Inbound Marketing

How to Market with Compassion During a Crisis

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Market with Compassion During a Crisis
This guide will help you make the most of your marketing dollars during the crisis. Browse through LinkedIn or any other social channel...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Email Marketing

Using lead magnets to attract new sales.

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Using lead magnets to attract new sales.
Photo by Anete Lūsiņa Is your website producing new leads that you can turn into customers? We know that email marketing is one of the...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Wellbeing Wearables Shopify Launch

DCA Team
DCA Team
Wellbeing Wearables Shopify Launch
Philip Stein Launches New eCommerce Platform for Wellness Diaz & Cooper develops new website for global watch brand Miami, FL: Under the...
DCA Team
DCA Team
Case Studies

Case Study: eCommerce on Safari

DCA Team
DCA Team
Case Study: eCommerce on Safari
goal: Increase repeat purchases and reduce cart abandonment.
DCA Team
DCA Team
Business Growth

It's Time to Put the Results into Remote

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
It's Time to Put the Results into Remote
   
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Inbound Marketing

How Google Maps Is Changing Booking Options

Victoria Hajjar – Growth Strategist
How Google Maps Is Changing Booking Options
Image courtesy of The Word Point As the battle for direct bookings becomes ever more competitive for hotels, Google is increasing its...
Victoria Hajjar – Growth Strategist
Inbound Marketing

Case Study: Fueling Online Bookings

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study: Fueling Online Bookings
goal: Increase direct bookings online
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Growth-driven Design

Should You Worry About Your Website Being ADA Compliant?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Should You Worry About Your Website Being ADA Compliant?
The Essential Website Accessibility Guide What do Beyonce, Domino’s Pizza and the Avanti Hotel have in common? They have all recently been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Inbound Marketing

Case Study: Digital Approach Doubles Sales

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study: Digital Approach Doubles Sales
goal: Generate leads and sales
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Email Marketing

Case Study: New Leads Make a Leap

Sandi Abbott – Inbound Marketing Supervisor
Sandi Abbott – Inbound Marketing Supervisor
Case Study: New Leads Make a Leap
goal: Increase sales from email campaigns
Sandi Abbott – Inbound Marketing Supervisor
Sandi Abbott – Inbound Marketing Supervisor
News and Press

DCA Named Top 25 for eCommerce Design and Development

DCA Team
DCA Team
DCA Named Top 25 for eCommerce Design and Development
Diaz & Cooper has been named as one of the Top 25 eCommerce Design and Development Companies of 2019 by DesignRush. Coming in at #7 out of...
DCA Team
DCA Team
Growth-driven Design

How Not to Lose $32 Million on a Website

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How Not to Lose $32 Million on a Website
The new Hertz© website was just in the news, but not for a good reason. According to “The Register” car-rental giant Hertz hired the global...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Growth-driven Design

The Fundamentals of Wireframing

DCA Team
DCA Team
The Fundamentals of Wireframing
 
DCA Team
DCA Team
Content Marketing

How to Optimize Customer Value in 6 Steps

Patrick Foster – Guest Blogger
Patrick Foster – Guest Blogger
How to Optimize Customer Value in 6 Steps
  The sheer breadth of customer data available to the average seller today can actually become a problem. When your head is up in the...
Patrick Foster – Guest Blogger
Patrick Foster – Guest Blogger
Inbound Marketing

Mastering the basics of email automation

Sandi Abbott – Inbound Marketing Supervisor
Sandi Abbott – Inbound Marketing Supervisor
Mastering the basics of email automation
We’ve all had those days when we’re super busy, yet have to send out countless emails to prospects, as well as publish blog posts and...
Sandi Abbott – Inbound Marketing Supervisor
Sandi Abbott – Inbound Marketing Supervisor
Inbound Marketing

What I learned at 10x Growth Con

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
What I learned at 10x Growth Con
I spent Super Bowl weekend at Grant Cardone’s 10x conference – here’s what I learned. This weekend, almost 35,000 people descended on Miami...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Inbound Marketing

Six Steps of Strategic Planning

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Six Steps of Strategic Planning
Any marketing plan works best when you start with a well-thought out strategic plan for business growth.  With a strategic growth plan,...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Studies

Case Study: Triple-crown winning site brings in 3x the booking revenue

DCA Team
DCA Team
Case Study: Triple-crown winning site brings in 3x the booking revenue
goal: Increase direct booking conversions on website
DCA Team
DCA Team
Growth-driven Design

How To Create The Perfect Product Landing Page

Patrick Foster – Guest Blogger
Patrick Foster – Guest Blogger
How To Create The Perfect Product Landing Page
Creating an excellent product landing page should be high up on your priority list when you’re designing your ecommerce site. The ecommerce...
Patrick Foster – Guest Blogger
Patrick Foster – Guest Blogger
Inbound Marketing

Case Study: Lose the Keys, Find Key West Campaign

DCA Team
DCA Team
Case Study: Lose the Keys, Find Key West Campaign
goal: Launch Brand; Generate Awareness, Leads and Increase Ridership the challenge: Launch a new brand and campaign to convince locals and...
DCA Team
DCA Team
Growth-driven Design

Sadly, “Brochure” websites no longer work. So What WILL?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Sadly, “Brochure” websites no longer work. So What WILL?
On a scale of 1 to 10, how important is your website to your travel business? If your site were to disappear overnight, how would it affect...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Growth-driven Design

So, you think your hotel website is optimized?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
So, you think your hotel website is optimized?
Here are 5 reasons you may be wrong. You and I know something pretty important about your website – you need it to convert more bookings....
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Content Marketing

The Quick & Dirty Guide to Getting Found Online

DCA Team
DCA Team
The Quick & Dirty Guide to Getting Found Online
Part 1: Search Engine Optimization Introduction There is no debate: Your website is one of the most important pieces of your business...
DCA Team
DCA Team
Growth-driven Design

Why Stock Photos Are Ruining Your Website UX

Tony Dicks – Digital Strategy Coach
Tony Dicks – Digital Strategy Coach
Why Stock Photos Are Ruining Your Website UX
Remember the last time your coworker cracked a joke during a conference call and the entire room erupted in hysterics? How about the time...
Tony Dicks – Digital Strategy Coach
Tony Dicks – Digital Strategy Coach
Growth-driven Design

Why Do I Need an SEO Consultant?

DCA Team
DCA Team
Why Do I Need an SEO Consultant?
DCA Team
DCA Team
Email Marketing

Case Study: The Only Key You'll Need

DCA Team
DCA Team
Case Study: The Only Key You'll Need
goal: Increase Sales (Brand Website Bookings) the challenge: Generate bookings among the adult and couples market to drive occupancy during...
DCA Team
DCA Team
News and Press

Diaz & Cooper Wins Platinum Summit Marketing Effectiveness Award

DCA Team
DCA Team
Diaz & Cooper Wins Platinum Summit Marketing Effectiveness Award
Miami, Florida – Sept. 19, 2012 – Diaz Cooper, a Miami-based digital marketing agency promises their Clients results. In September, the...
DCA Team
DCA Team
Case Studies

Case Study: Destination Immersion Social

DCA Team
DCA Team
Case Study: Destination Immersion Social
goal: Build Customer Loyalty, Engage Social Community
DCA Team
DCA Team