Unique website provides immersive interactivity.
Miami, FL - June 1, 2011 - Azamara Club Cruises®, a member of the Royal Caribbean® family of cruise lines, came to us in 2010 with a clear vision of where they wanted to be. Azamara sought to relaunch their brand and reinvigorate their guests through a completely new approach. They wanted a website unlike that of any competitor in the luxury cruise arena. This May, we proudly launched the completely redesigned AzamaraClubCruises.com.
Aside from a fresh new design, visitor engagement was a crucial objective. To compel guests to interact with the site, we created the “Azamara Globe,” a fully interactive globe that allows guests to choose their region of interest, see the available ports of call and then learn more about those destinations right from the front page. The globe, an unexpected visual for a cruise line homepage, stops users and invites them to interact with the site. Informative and engaging – a perfect combination.
Another goal was to implement smooth site navigation. To make things easier for the user, we integrated overlay navigation, allowing access to any area of the site from any page. We also added side navigation providing access to booking and important calls to action, also from anywhere on the site. Our goal was to ensure that users could move seamlessly and find any information they’re looking.
The new Azamara website also includes virtual tours, videos and interactive deck plans, creating a virtual onboard experience. These features help to reinforce the company’s main brand message of “destination immersion.” Azamara takes pride in their ability to immerse guests in every port they visit. An Azamara voyage is an experience like no other. Their destination experts ensure guests are more than just spectators to a new land and culture. It’s all part of what they call the Azamara Difference.
Integrating that immersive quality into the design and mechanics of the site was important to us. Features like the Azamara Globe, rich destination photos, pop-up itinerary maps, virtual tours and deck plans and the integrated navigation system – along with some special details along the way – really take the Azamara Difference to the digital frontier. "We are delighted to offer travelers and our valued travel agent partners the most function-rich and aesthetically engaging version of AzamaraClubCruises.com,” said Edie Bornstein, vice president of Sales and Marketing for Azamara Club Cruises. “Our newly relaunched website embodies our hallmark of delivering destination-immersive travel experiences. And the new Azamara website also is mobile-optimized, so travelers can explore the world virtually with Azamara from their smartphone or iPad, no matter where they physically are.”
