Increase Awareness as measured by new Web Sessions
Create a compelling, unique website to re-launch a little-known brand, generate awareness and engage a savvy and hard-to-reach audience.
insight & strategy:
The brand’s audience are sophisticated travelers who want engaging destination-focused content to inspire them.
An interactive globe encourages users to engage with the site and showcases “Destination Immersion.” Populated with keyword-rich content and optimized imagery with an easy to navigate overlay menu. Site was themed for mobile and iPad use.
Site achieved lowest bounce rate among all of Azamara’s competitors
Web traffic increased by 40% over previous 6-month period according to Alexa
Alexa ranked Azamara on top of all competitors without spending a single penny on PPC
40% increase in web traffic
Content Creation and Management
Mobile Strategy and Development
Search Engine Optimization
UX/UI Strategy and Design
Website Strategy, Design & Development
Travel Weekly Magellan, Gold, 2011
Summit Creative Awards, Silver, 2012
about the client:
Azamara Club Cruises is a small-ship line, owned by Royal Caribbean, operating 2 ships with about 1,400 berths to serve the upscale and affluent segment of the North American, U.K., German and Australian markets. The line selected Diaz & Cooper in 2009 to create a new look for the brand’s re-launch with an emphasis on destinations and the goals of increasing awareness and supporting higher rates.
We slay "brochure websites" and turn them into hard-working salespeople. Using the Inbound methodology, we develop sales funnels that employ blog posts, infographics, case studies, guides, videos, checklists and other valuable content that engages, educates and motivates prospects. That's how we transform digital marketing into an engine of growth.