Case Study: Destination Immersion Website

DCA Team on Jun 18, 2011


Increase Awareness as measured by new Web Sessions

the challenge:

Create a compelling, unique website to re-launch a little-known brand, generate awareness and engage a savvy and hard-to-reach audience.

insight & strategy:

The brand’s audience are sophisticated travelers who want engaging destination-focused content to inspire them.

An interactive globe encourages users to engage with the site and showcases “Destination Immersion.” Populated with keyword-rich content and optimized imagery with an easy to navigate overlay menu. Site was themed for mobile and iPad use.

the result:

  • Site achieved lowest bounce rate among all of Azamara’s competitors
  • Web traffic increased by 40% over previous 6-month period according to Alexa
  • Alexa ranked Azamara on top of all competitors without spending a single penny on PPC

increase in web traffic


solutions used:

  • Content Creation and Management
  • Mobile Strategy and Development
  • Search Engine Optimization
  • UX/UI Strategy and Design
  • Website Strategy, Design & Development


Travel Weekly Magellan, Gold,  2011

Summit Creative Awards, Silver, 2012

about the client:

Azamara Club Cruises is a small-ship line, owned by Royal Caribbean, operating 2 ships with about 1,400 berths to serve the upscale and affluent segment of the North American, U.K., German and Australian markets. The line selected Diaz & Cooper in 2009 to create a new look for the brand’s re-launch with an emphasis on destinations and the goals of increasing awareness and supporting higher rates.

DCA Team

DCA Team

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