Student Models and Campus Setting make for DCA Success
Miami, FL - May 7, 2010 - On March 4th the American Advertising Federation (AAF) of Greater Miami brought top agencies together at the Adrienne Arscht Center for the annual gala presentation of their coveted ADDY awards. Attendees were spoiled with indulgent Barton G’s catering and endless Bacardi cocktails at the 2010 ceremony. A success on the whole, the event was a hit for local agency Diaz & Cooper, who left with a Gold in Photography for its Barry University 2010 Viewbook.
The project has since been awarded a Silver at the District 4 Regional ADDYs and now qualifies Diaz & Cooper for the American Advertising Federation National ADDYs Competition. District 4 encompasses over 2,000 ad agencies in Florida and the Caribbean across 25 local AAF chapters. The competition was truly fierce.
For the fifth consecutive year, this local agency was rewarded for innovation and presentation. For Barry University, it was vital to feature real students on the lovely South Florida campus, but the objective was to truly create a brand for the school. Some agencies might have balked at the prospect of using real students, but Diaz & Cooper clearly made the most of the opportunity.
Vice President and shoot director, Todd Cooper set out to capture images of Barry students in sunny, vivacious areas of South Florida and on the university’s campus. He explains, “It’s always a challenge using real people, but it became clear during the shoot that using students, doing what they love, was the only way to go. The shots were so graphic and the students so focused that through them we were able to capture the essence of the Barry brand better than we could have with models. The kids really got into it, and so did we.”
The result of this collaboration was an ADDY-worthy Viewbook that was not only a fresh, sleekly designed execution of education advertising, but also a means of highlighting the school’s tempting location and beautiful architecture. More importantly, it presented the diversity, academic opportunity and downright sunshine Barry has to offer. In a word, the Barry brand.
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About Diaz & Cooper
Founded in April of 2001, Diaz & Cooper is a Miami-based agency providing multi-media communications and advertising services to national and international clientele. For more information, visit www.diazcooper.com
About Barry University
Barry University is a Catholic institution of higher education founded in 1940 by the Adrian Dominican Sisters. Grounded in the liberal arts tradition, Barry University is a scholarly community committed to the highest academic standards in undergraduate, graduate and professional education.
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