Miami, FL - April 8, 2010 - Boutique cruise line Azamara Club Cruises has selected Miami-based Diaz & Cooper as their interactive agency.
Substantial experience in the travel and tourism sector made DCA stand out as the candidate to choose. Recent clients in this niche include Regent Seven Seas Cruises, Chesapeake Beach Resort, and Cheeca Lodge and Spa, for whom DCA produced highly visual and genuinely inviting campaigns. These are just two of the many clients that have left DCA with an impressive up market resume, highlighting the agency’s ability to speak to affluent consumers while taking advantage of cutting edge online technologies.
Azamara was clearly wooed by this in-depth experience in the luxury travel and tourism sector, as well as the vivid imagery and creative excellence DCA has exhibited in these categories.
Beyond the aesthetics of their past work, DCA’s aptitude for online innovation, particularly when targeting the affluent consumer, was attractive to Azamara. To beautiful, yet workable websites and micro-sites, Diaz & Cooper routinely adds fresh, interactive capabilities. The agency specializes in introducing new, web-based methods of client-consumer communication, a skill set that makes DCA an ideal fit for a boutique cruise line with a wealthy and tech savvy target market.
President, Omi Diaz elaborates, “We have experience in this market and with the luxury travel clientele. On top of that you get great creative, cutting edge interactive [technology] and the kind of personalized service that only comes from a smaller agency. In this instance, it was everything the client was looking for.”
About Diaz & Cooper
Founded in April of 2001, Diaz & Cooper is a Miami-based agency providing multi-media communications and advertising services to national and international clientele. For more information, visit www.diazcooper.com
About Azamara Club Cruises
A boutique cruise line company, Azamara uses only two smaller ships. The line boasts destination expertise and warm hospitality, overall creating a more intimate, sophisticated experience than the traditional cruise. Specifically, Azamara travels to 140 ports, each one its employees know “like home.” They offer dining, sightseeing, and shopping advice to ensure their travelers are getting a flavorful and cultural experience ashore. Destinations include Europe, the Caribbean, Asia, Mexico, and the Panama Canal. At sea, guests are surrounded by wellness and vitality, spa treatments, gourmet food, and wine from around the world. The cruise promises to satisfy the refined global traveler.
We slay "brochure websites" and transform them into hard-working salespeople. Using the Inbound methodology along the Customer Value Journey, we create content that attracts, engages, educates and motivates prospects, turning strangers into fans.