goal:
Build Customer Loyalty, Expand Market Share
the challenge:
Maintain brand consistency in all communications to a disparate set of audiences and media and increase awareness for a niche product.
insight & strategy:
Retailers, interior designers and architects must see a cohesive message showcasing the unique qualities of the product that attains top-of-mind awareness for the brand. Clean, elegant ads and materials, including sales video, direct mail, product tags and web banners all point to the company’s website as a place to receive a tailored message.
the result:
- Fine Art Lamps received a substantial spike in sales calls and web site hits from initial efforts such as a web banner appearing in Florida Design’s website
- Ads appearing in Architectural Digest and Veranda magazine resulted in qualified leads increase of 18%.
- The corporate video, premiering at a national trade show, attracted numerous new clients, including a sought-after, internationally-renowned interior designer.
18%
leads increase
solutions used:
- Brand Positioning
- Integrated Campaign
- Online Advertising/Behavioral Targeting
- Video Development
about the client:
Fine Art Lamps is a leading manufacturer of distinctive and prestigious decorative lighting designs for interior and exterior applications. Marketed in 63 countries, Fine Art Lamps’ artistic heritage began in the late 19th century in the glass-making factory founded by Max Blumberg in New York. The company chose DCA to update the brand, create effective communications and increase awareness due to our expertise in the luxury market and innovative creative approach.
testimonial:
"DCA is an amazing resource for any company. What has impressed me the most about working with DCA is the treatment of their customers and the final deliverables they provide. They are incredibly creative and talented... DCA has been an extension of my staff -- I can always count on them. They treat Fine Art Lamps' business as their own and always go the extra mile."
Jennifer Torlone
VP Sales and Marketing, Fine Art Lamps
