Miami, FL – 8/27/10 - In an effort to help client South Florida Commuter Services (SFCS) further their mission of reducing traffic congestion, commuting costs and emissions in the area, Diaz & Cooper expanded its digital cache for an event at Miami-Dade College’s Wolfson Campus. SFCS teamed with Miami-Dade College (MDC) and its Earth Ethics Institute to educate the MDC community about the time saving, money conserving and environmentally friendly benefits of an alternative commute in an effort to tackle the challenge of reaching this fickle demographic.
“SFCS was looking to engage and inform students and staff through an interactive media that captivated and motivated them to action,” said Nelly Navarro of SFCS. The creative and development teams at Diaz & Cooper responded to the challenge by utilizing innovative technology, online, on-location and guerilla advertising to engage students at various locations throughout campus.
The event has been an immediate success, especially the motion activated video wall and the interactive touchscreen featuring Beat the Traffic, an arcade style video game. Winners of the game are invited to register for a chance to a win a $50 gas card and can then explore the website, Get2MDC.com. Students have responded especially well to the gesture-based video wall, which invites passersby to learn how to save on their commute, then reveals the website address, as seen in this video.
Credelis Media Group was contracted by DCA to provide the equipment and hardware to run the touchscreen and video wall. The executions were all concepted, designed and developed in house by the Diaz & Cooper creative and development teams.
These innovative technologies were augmented by guerilla marketing executions such as LCD projections in parking garages and floor adhesives around campus that all directed observers to the website, which was fully designed and implemented by Diaz & Cooper to feature tips and strategies for a smarter, greener and cheaper commute.
The video wall, touchscreen, projections and floor adhesives will remain at the MDC Wolfson campus for a month in hopes of driving continued traffic to the website with the ultimate goal of reducing commuter congestion by means of carpooling, transit and alternative commuting methods.
Students register to win a $50 gas card with the interactive touchscreen
About South Florida Commuter Services
South Florida Commuter Services was originally conceived in 1988 as the South Florida Commuter Assistance Program, a public information office during the I-95 extension project. It has since evolved into a one-stop information source for commuters, with the goal of improving traffic conditions by promoting alternatives to drive-alone commuting. For more information, including rideshare, mass transit route information and various commuter questions South Florida Commuter Services can be reached by phone at 1-800-234-RIDE or online at www.1800234RIDE.com
About Miami-Dade College
With 8 campuses and over 170,000 students, Miami-Dade College is the largest institution of higher learning in the United States. Founded in the 1960s, MDC offers a diverse range of programs for both 2-year and 4-year degrees and flexible scheduling, allowing students to take classes at multiple campuses. For more information visit www.mdc.edu
About MDC Earth Ethics Institute
Originally formed in 1993 as the Environmental Ethics Institute, Earth Ethics Institute is dedicated to promoting earth literacy and awareness of important environmental issues like global interdependence, ecological integrity through biological diversity and the natural processes that sustain life. EEI fosters these tenets through workshops, programs and resources for the Miami-Dade College Community. For more information visit www.earthethicsinstitute.org or call 305-237-3796
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