Case StudyDestination Immersion Website

Goal:

Increase Awareness as measured by new Web Sessions

the challenge

Create a compelling, unique website to re-launch a little-known brand, generate awareness and engage a savvy and hard-to-reach audience.

insight & strategy

The brand’s audience are sophisticated travelers who want engaging destination-focused content to inspire them.

An interactive globe encourages users to engage with the site and showcases “Destination Immersion.” Populated with keyword-rich content and optimized imagery with an easy to navigate overlay menu. Site was themed for mobile and iPad use.

The result

40%increase in web traffic

Site achieved lowest bounce rate among all of Azamara’s competitors
Web traffic increased by 40% over previous 6-month period according to Alexa
Alexa ranked Azamara on top of all competitors without spending a single penny on PPC

Solutions used

Content Creation and Management
Mobile Strategy and Development
Search Engine Optimization
UX/UI Strategy and Design
Website Strategy, Design & Development

Awards

Travel Weekly Magellan

Gold

2011

Summit Creative Awards

Silver

2012

About the client

Azamara Club Cruises is a small-ship line, owned by Royal Caribbean, focusing on longer stays in destinations to serve the upscale and affluent segment of the North American, U.K., German and Australian markets. They engaged Diaz & Cooper in 2009 to create a new look for the brand’s re-launch with an emphasis on destinations and the goals of increasing awareness and supporting higher rates.