To generate awareness and leads on a limited budget for a newly re-launched cruise line with little brand recognition in the marketplace.
Case Study
Goal:
Generate Leads, Increase Revenue
insight & strategy
With our expertise in the luxury market we knew that to influence a decision, we had to speak directly to the affluent traveler on an emotional level, and reach them in a variety of channels. The campaign included email deployments to existing and new lists; brand awareness and promotional online ads and a limited print campaign running on carefully selected media. All components worked together to create a cohesive brand message about the line’s hallmark: Destination Immersion.
