Case StudyHealthy increase in leads for AMC Health

Goal:

Increase qualified leads from the website that lead to opportunities.

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the challenge

The old website was built on an outdated CMS. It was difficult for a non-technical person to update. The structure was difficult for users to navigate or find answers to their questions and there were no clear conversion opportunities. The brand’s value proposition was hidden.

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insight & strategy

Through growth-driven design, we updated the UX/UI and built a new website on the HubSpot CMS, tying conversions to the Client’s existing Marketing Hub. In collaboration with the Client’s updated content strategy, the site features a modern design with interactive elements, optimized landing pages, and meaningful conversion points.

According to the CMO, “Some of the biggest wins from the website have been from the HubSpot “Book a Demo” form. Most of the leads that are coming in are qualified and we’ve actually secured a lot of partnerships. We closed a deal in 45 days that came through the website. It has been very successful.”

Improvement

The result

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  • 17% Increase in qualified sessions YoY
  • 5x increase in qualified leads
  • Achieved several deals from website SQLs
Solutions
  • Growth-driven Design
  • Growth Strategy
  • HubSpot CMS Development

About the client

AMC Health was founded in 2002 by Nesim Bildirici shortly after losing his father, Gabriel Bildirici, to chronic heart failure. AMC Health offers a suite of Virtual Care and Remote Patient Monitoring solutions that deliver high-quality, low-cost, patient-centered clinical care and interventions at a distance.

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testimonial

"I had the pleasure of working with Diaz Cooper on the development of AMC Health’s new website development project, and I was thoroughly impressed with their level of professionalism, attention to detail, and commitment to quality. From the initial planning stage to the final launch of the website, Diaz Cooper consistently exceeded my expectations. What impressed me the most about Diaz Cooper was their ability to take my vision for the website and turn it into a reality within a very tight timeframe. They listened carefully to my requirements and preferences, and they worked tirelessly to ensure that every detail was perfect. They were also able to provide valuable insights and recommendations throughout the development process, which helped to improve the overall design and functionality of the website. The website is visually stunning, user-friendly, and optimized for search engines and has received numerous compliments from visitors, helping to increase my business's online presence and lead generation efforts. These lead generation efforts resulted in contracts that directly impacted revenue. In addition to their technical expertise, Diaz Cooper also provided excellent customer service throughout the project. They were always available to answer my questions and address any concerns I had, and they kept me informed of the project's progress at all times. I highly recommend Diaz Cooper as a website development partner. Their expertise, professionalism, and commitment to quality are unparalleled, and I am confident that they will exceed your expectations as they did mine."

Mari Mescolotto, CMO

 

 

 

 

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