Before we get started,let's assume that you wouldn't be reading this if you weren't already interested in leveraging digital marketing...
But... WHY are you interested in digital marketing?
Is it because you want an online sales system that...
- attracts the right prospective guests?
- converts leads to bookings?
- fosters long-term guest loyalty?
If you’re nodding YES, to any or all of those, then you’re in the right place.
At Diaz & Cooper, we’ve spent almost two decades helping to promote businesses in the travel industry; doing the research and heavy lifting. We’ve learned (and continue to learn) a lot about what works and what doesn’t, and we’ve found that the path to digital marketing success begins with Customer Value Optimization (CVO).
Download the CVJ Guide
Before we get into the nitty gritty, this blog post is pretty long, so it might be easier to simply download it. Besides, it’s always nice to have it handy.
So What Exactly Is Customer Value Optimization?
Customer Value Optimization (CVO) is a powerful and proven system defined by Digital Marketer and customized by our team specifically for travel and tourism businesses.
As a Digital Marketer Certified Partner, Diaz & Cooper uses the CVO process to maximize the lifetime value of prospects and customers in your sales funnel.
Tactics are worthless if you don’t understand the CVO process.
Without CVO, there is no context for the tactics. There is no system for success.
In this post, we’re going to show you, step-by-step how to create the system.
Why is digital marketing so important for the travel and hospitality industry?
New bookings and repeat business drive your revenue and build your brand.
Over the next 10 years, travel industry experts predict that online revenue for the travel industry (worldwide) will expand at an annual rate of 3.8% to reach $11.4 trillion.
The latest Nielsen research on leisure travelers found that vacationers spent an average of 53 days visiting over 28 different websites, with more than 50% of travelers checking social media for travel advice.
This means if you don’t have a plan for maximizing your digital presence, you're going to miss out on the industry’s greatest revenue growth opportunity.
The time to act is now.
Just check out the latest data on digital marketing for the travel industry from CMO.com, Expedia and American Express: