How do we turn websites into sales people? With a full-funnel process that uses SEO-driven content to raise awareness, generate leads, segment your prospects, move them through your sales funnel, and ultimately generate sales.
Using SEO-driven web design and content creation, social media integration, and PPC advertising, we make sure you say the right things, at the right time, so that you’re found by search engines and get more visits from high-value prospects.
With the right landing pages, calls-to-action, smart forms and autoresponders, we help you grow the contacts in your pipeline and avoid losing opportunities to begin relationships with people who are browsing but may not ready to buy…yet.
Using email marketing, list segmentation and lead intelligence, we ensure that you stay top-of-mind with your prospects and customers and know exactly what you need to deliver in order to connect in meaningful ways and close more sales.
You can't sell if you can't get found. That's why keyword research always shapes strategy and messaging at Diaz & Cooper. We ensure your content is speaking to both Google and your prospective customers. Every one of our packages includes search engine optimization as the foundational basis.
Everyone has heard that "Content is King", yet creating an effective content plan can be overwhelming. We'll help attract qualified new audiences to your website through high-quality content including blogging, pillar pages, content offers, lead magnets, video snippets, infographics, social media, and more.
Google AdWords reaches people when they are actively searching for a solution. Programmatic media is one of the most effective ways to expand your reach, find new customers, and increase revenue. Facebook Ads use data effectively to increase your brand awareness and get new leads. In all cases, we work diligently to lower your cost of acquisition and maximize your return on ad spend (ROAS.)
Going straight to spam? Newsletters not producing? These are lead conversion killers! We'll develop a plan to help you segment your email marketing lists, so you always send the right message to the right audiences, at the right frequency for maximum conversions. Then, we'll gas up the engine with A/B testing, automated lead nurturing, triggered campaigns and the right Landing Pages to create a predictable sales machine.
Are you driving and tracking leads generated in social media? Do you monitor social media for mentions of your brand name, important keywords and competitors? We'll help you share your content and expertise in industry-relevant groups to build brand awareness and qualified traffic to your website. Most importantly, we’ll use the right social channels to generate leads and track the effectiveness of your campaigns.
Good data leads to good solutions. We implement a full suite of metrics platforms as part of your comprehensive marketing program. From Google Analytics and Search Console to HubSpot reporting , we will pour over your data to see what’s working, what’s not, and where we need to take things. Because metrics only matter if they're used to point you towards your goals.
A Little Extra Sales Umph!
A pretty enough and fairly responsive website doesn’t cut it these days. At Diaz Cooper, we build innovative platforms customized for your growing business and aligned with your specific needs, and, more importantly, the needs, desires and habits of your customers.
All of the content and paid ads in the world won’t make a dent if you’re saddled with negative reviews and/or incorrect business listings. Our directory management add-on helps prospects and customers find you quickly and easily on search engines, maps and business directories. If your issue is bad reviews, our reputation management module will straighten things out.
Video is both a branding and a sales tool. It’s the most engaging form of online content. We use it to extend your company’s voice and drive immediate sales. Our in-house video team knows how to make the impactful surprisingly affordable.