The resort’s previous website suffered from outdated, static content, poor design and usability flaws – such as forms and CTAs below the fold, and pages accessible only after 5 or more clicks. Yikes!
The bloated site with hundreds of low-performing pages was hurting ranking and conversion rate.
At the time Conversion rate was less than 0.5% of all site visitors and less than 5% of those in the booking engine actually converted. Client expected a 10% lift in conversion from the redesign.