Why Inbound Marketing is More Cost-Effective than Paid Advertising
Brandi Jangula on Jan 31, 2023
Photo by krakenimages on Unsplash How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing strategy, you’re planning for it to pay off in your bottom line. While paid advertising can introduce you to new prospects who eventually become customers, it isn’t as cost-effective long term as inbound marketing. Relying too heavily on paid ads can lead to hefty customer acquisition costs, which lower your profit margins on every sale from...