Tony Dicks – Digital Strategy Coach

Tony is a Digital Marketer Certified Consultant and ClickFunnels Power User. He helps launch sales funnels faster and easier to successfully improve Clients’ ability to promote and sell online. Tony has curated workbooks, templates, playbooks, and coaching programs that help generate traffic and leads and prove the ROI of marketing activities. It’s a good thing the DCA team can operate fully remotely, because Tony sets out on a new adventure every three months. His past travels have taken him to Croatia, Colombia and even the Far East.

ruining-website-ux-01

Tony Dicks – Digital Strategy Coach on Aug 1, 2017

Why Stock Photos Are Ruining Your Website UX

Remember the last time your coworker cracked a joke during a conference call and the entire room erupted in hysterics? How about the time your team successfully completed a project, and one member turned slightly to the left, giving a big smile and thumbs up to some unseen entity?

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Latest Articles from Our Blog

The costs of inbound marketing can vary widely, and we're going to provide average price ranges based on the assumption that you want the highest-quality work to see real results.

Growth-driven Design

Content Marketing

The Quick & Dirty Guide to Getting Found Online

DCA Team

The Quick & Dirty Guide to Getting Found Online

Part 1: Search Engine Optimization Introduction There is no debate: Your website is one of the most important pieces of your business...

DCA Team

News and Press

Diaz & Cooper becomes HubSpot Platinum Partner

DCA Team

Diaz & Cooper becomes HubSpot Platinum Partner

Diaz & Cooper announces that it has reached the platinum tier in HubSpot's Solutions Partner Program.

DCA Team

Content Marketing

How to Build a Data-Driven Content Strategy with HubSpot

Brandi Jangula

How to Build a Data-Driven Content Strategy with HubSpot

Brandi Jangula

Business Growth

3 Dynamic Ways HubSpot Lead Scoring Helps in B2B Healthcare and Travel Technology Industries

Brandi Jangula

3 Dynamic Ways HubSpot Lead Scoring Helps in B2B Healthcare and Travel Technology Industries

Photo by krakenimages on Unsplash 3 Ways HubSpot Lead Scoring and Attribution Benefits Your Business HubSpot is a powerful CRM thanks to...

Brandi Jangula

Business Growth

HubSpot’s Time-saving Marketing Automations for Technology and SaaS

Brandi Jangula

HubSpot’s Time-saving Marketing Automations for Technology and SaaS

Photo by krakenimages on Unsplash HubSpot Marketing Automations for Technology & SaaS Industry The competition in the technology and SaaS...

Brandi Jangula

Business Growth

How to Improve HubSpot with Integrations for SaaS Companies

Brandi Jangula

How to Improve HubSpot with Integrations for SaaS Companies

Photo by krakenimages on Unsplash Get the Most from Your Data with HubSpot Integrations HubSpot is a powerful marketing automation platform...

Brandi Jangula

Inbound Marketing

How to Optimize the Inbound Marketing Conversion Funnel

Brandi Jangula

How to Optimize the Inbound Marketing Conversion Funnel

Photo by krakenimages on Unsplash What’s an inbound marketing conversion funnel? You’ve taken time to focus on driving valuable traffic to...

Brandi Jangula

Inbound Marketing

Improve Your Organic Search Ranking with an Inbound Marketing Strategy

Brandi Jangula

Improve Your Organic Search Ranking with an Inbound Marketing Strategy

Photo by krakenimages on Unsplash Rank Higher, Increase Website Traffic and Convert More Prospects Organic search rank can be one of the...

Brandi Jangula

Inbound Marketing

Why Inbound Marketing is More Cost-Effective than Paid Advertising

Brandi Jangula

Why Inbound Marketing is More Cost-Effective than Paid Advertising

Photo by krakenimages on Unsplash How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing...

Brandi Jangula

Content Marketing

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

Brandi Jangula

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

Photo by krakenimages on Unsplash The Importance of Outlining What Marketing Success Looks Like What’s in it for me? That’s the question...

Brandi Jangula

Content Marketing

5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today

Brandi Jangula

5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today

Photo by krakenimages on Unsplash Email Marketing Strategy for Inbound Success Inbound marketing is all about meeting customers where they...

Brandi Jangula

Content Marketing

3 Powerful Insights for Effective Inbound Marketing Strategy

Brandi Jangula

3 Powerful Insights for Effective Inbound Marketing Strategy

Photo by krakenimages on Unsplash Co-Founder Omi Diaz-Cooper Talks Strategy in a Live “Ask Me Anything” Recently, DCA’s Co-founder, Omi...

Brandi Jangula

Content Marketing

Inbound vs Outbound Marketing: What’s the Difference?

Brandi Jangula

Inbound vs Outbound Marketing: What’s the Difference?

Photo by krakenimages on Unsplash How Inbound Marketing Can Boost Your Business Both inbound and outbound marketing strategies can serve...

Brandi Jangula

Content Marketing

Inbound Marketing: What You Need to Know to Get Started

Brandi Jangula

Inbound Marketing: What You Need to Know to Get Started

Photo by krakenimages on Unsplash What is the Purpose of Inbound Marketing? Why is it Important? Inbound marketing is different from...

Brandi Jangula

Content Marketing

Inbound Marketing: How to Attract More Customers

Brandi Jangula

Inbound Marketing: How to Attract More Customers

Photo by krakenimages on Unsplash Learn how inbound marketing strategies can grow your business. As a marketer, it's your goal to attract...

Brandi Jangula

Content Marketing

7 Signs You Should Hire an Inbound Marketing Agency

Brandi Jangula

7 Signs You Should Hire an Inbound Marketing Agency

Photo by krakenimages on Unsplash Why You Should Hire an Inbound Marketing Agency Building a website, managing social media and designing...

Brandi Jangula

Business Growth

The Top Reasons Why Tech Careers Are Booming

Elizabeth Mackenzie

Elizabeth Mackenzie

The Top Reasons Why Tech Careers Are Booming

Photo by krakenimages on Unsplash Tech Careers will boom over the next 10 years... The Fourth Industrial Revolution is reshaping the...

Elizabeth Mackenzie

Elizabeth Mackenzie

Email Marketing

Top 5 Tactics Working in Emails (Right Now)

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Top 5 Tactics Working in Emails (Right Now)

Photo by Priscilla Du Preez Improve your open rates today using the top data-backed tactics that are working right now. The last few months...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Growth-driven Design

What is Shopify and Why Should I Choose it?

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

What is Shopify and Why Should I Choose it?

If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

News and Press

Is Your Agency Still Focused on Counting Hours Rather than Results?

DCA Team

Is Your Agency Still Focused on Counting Hours Rather than Results?

Diaz & Cooper Advertising Staff Have Been #ROWE Since 2012 Last year while a global pandemic ushered in an expansive and unexpected...

DCA Team

Business Growth

How to Achieve Digital Growth in a Post-Cookies World

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

How to Achieve Digital Growth in a Post-Cookies World

Photo by Austin Distel on Unsplash Google's announcement that it will block third-party cookies across its Chrome browser by 2022 has sent...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Inbound Marketing

5 ways to reignite your travel marketing in 2021

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

5 ways to reignite your travel marketing in 2021

The travel industry is starting to recover from the COVID crisis – and it looks like 2021 could bring a boom. The travel industry has been...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Inbound Marketing

Marketing for the travel recovery

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Marketing for the travel recovery

Now is the time to market for the post-COVID travel recovery. Here's why: It is no secret that the travel and tourism industry took a...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

News and Press

We've been named Top 40 Outstanding eCommerce Agencies

DCA Team

We've been named Top 40 Outstanding eCommerce Agencies

Diaz & Cooper Advertising is excited to announce that Retail Today has placed us in the exclusive category of 40 Outstanding eCommerce...

DCA Team

Inbound Marketing

How can you help support small businesses?

Todd Cooper – VP, Client-in-Residence

Todd Cooper – VP, Client-in-Residence

How can you help support small businesses?

Photo by Bruce Mars We, like 2.3 million others, are a small business in Florida. Over the last 19 years, Diaz & Cooper has become known as...

Todd Cooper – VP, Client-in-Residence

Todd Cooper – VP, Client-in-Residence

Inbound Marketing

How to Optimize your Google Ads Campaigns for Better ROI

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

How to Optimize your Google Ads Campaigns for Better ROI

During challenging economic times, the temptation to cut back on marketing can be overwhelming. This is particularly true of digital spend...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

News and Press

Telemark chooses Diaz & Cooper for regional marketing.

DCA Team

Telemark chooses Diaz & Cooper for regional marketing.

Named after the historic inland region of Southern Norway known for its vast forests and as the birthplace of Telemark skiing, Telemark, WI...

DCA Team

Growth-driven Design

7 Ways to Optimize Your Homepage & Increase Conversions

DCA Team

7 Ways to Optimize Your Homepage & Increase Conversions

Conversion Rate Optimization (commonly known as CRO) is a method aimed to help you improve your website’s ability to convert passive...

DCA Team

Inbound Marketing

How to Market with Compassion During a Crisis

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

How to Market with Compassion During a Crisis

This guide will help you make the most of your marketing dollars during the crisis. Browse through LinkedIn or any other social channel...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Email Marketing

Using lead magnets to attract new sales.

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Using lead magnets to attract new sales.

Photo by Anete Lūsiņa Is your website producing new leads that you can turn into customers? We know that email marketing is one of the...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

News and Press

Wellbeing Wearables Shopify Launch

DCA Team

Wellbeing Wearables Shopify Launch

Philip Stein Launches New eCommerce Platform for Wellness Diaz & Cooper develops new website for global watch brand Miami, FL: Under the...

DCA Team

Case Studies

Case Study: eCommerce on Safari

DCA Team

Case Study: eCommerce on Safari

goal: Increase repeat purchases and reduce cart abandonment.

DCA Team

Business Growth

It's Time to Put the Results into Remote

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

It's Time to Put the Results into Remote

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Inbound Marketing

How Google Maps Is Changing Booking Options

Victoria Hajjar – Growth Strategist

How Google Maps Is Changing Booking Options

Image courtesy of The Word Point As the battle for direct bookings becomes ever more competitive for hotels, Google is increasing its...

Victoria Hajjar – Growth Strategist

Inbound Marketing

Case Study: Fueling Online Bookings

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Case Study: Fueling Online Bookings

goal: Increase direct bookings online

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Growth-driven Design

Should You Worry About Your Website Being ADA Compliant?

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Should You Worry About Your Website Being ADA Compliant?

The Essential Website Accessibility Guide What do Beyonce, Domino’s Pizza and the Avanti Hotel have in common? They have all recently been...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Inbound Marketing

Case Study: Digital Approach Doubles Sales

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Case Study: Digital Approach Doubles Sales

goal: Generate leads and sales

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Email Marketing

Case Study: New Leads Make a Leap

Sandi Abbott – Inbound Marketing Supervisor

Sandi Abbott – Inbound Marketing Supervisor

Case Study: New Leads Make a Leap

goal: Increase sales from email campaigns

Sandi Abbott – Inbound Marketing Supervisor

Sandi Abbott – Inbound Marketing Supervisor

News and Press

DCA Named Top 25 for eCommerce Design and Development

DCA Team

DCA Named Top 25 for eCommerce Design and Development

Diaz & Cooper has been named as one of the Top 25 eCommerce Design and Development Companies of 2019 by DesignRush. Coming in at #7 out of...

DCA Team

Growth-driven Design

How Not to Lose $32 Million on a Website

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

How Not to Lose $32 Million on a Website

The new Hertz© website was just in the news, but not for a good reason. According to “The Register” car-rental giant Hertz hired the global...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Growth-driven Design

The Fundamentals of Wireframing

DCA Team

The Fundamentals of Wireframing

DCA Team

Content Marketing

How to Optimize Customer Value in 6 Steps

Patrick Foster – Guest Blogger

Patrick Foster – Guest Blogger

How to Optimize Customer Value in 6 Steps

The sheer breadth of customer data available to the average seller today can actually become a problem. When your head is up in the...

Patrick Foster – Guest Blogger

Patrick Foster – Guest Blogger

Inbound Marketing

Mastering the basics of email automation

Sandi Abbott – Inbound Marketing Supervisor

Sandi Abbott – Inbound Marketing Supervisor

Mastering the basics of email automation

We’ve all had those days when we’re super busy, yet have to send out countless emails to prospects, as well as publish blog posts and...

Sandi Abbott – Inbound Marketing Supervisor

Sandi Abbott – Inbound Marketing Supervisor

Inbound Marketing

What I learned at 10x Growth Con

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

What I learned at 10x Growth Con

I spent Super Bowl weekend at Grant Cardone’s 10x conference – here’s what I learned. This weekend, almost 35,000 people descended on Miami...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Inbound Marketing

Six Steps of Strategic Planning

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Six Steps of Strategic Planning

Any marketing plan works best when you start with a well-thought out strategic plan for business growth. With a strategic growth plan,...

Omi Diaz-Cooper – CEO, Speaker

Omi Diaz-Cooper – CEO, Speaker

Case Studies

Case Study: Triple-crown winning site brings in 3x the booking revenue

DCA Team

Case Study: Triple-crown winning site brings in 3x the booking revenue

goal: Increase direct booking conversions on website

DCA Team

Growth-driven Design

How To Create The Perfect Product Landing Page

Patrick Foster – Guest Blogger

Patrick Foster – Guest Blogger

How To Create The Perfect Product Landing Page

Creating an excellent product landing page should be high up on your priority list when you’re designing your ecommerce site. The ecommerce...

Patrick Foster – Guest Blogger

Patrick Foster – Guest Blogger

Inbound Marketing

Case Study: Lose the Keys, Find Key West Campaign

DCA Team

Case Study: Lose the Keys, Find Key West Campaign

goal: Launch Brand; Generate Awareness, Leads and Increase Ridership the challenge: Launch a new brand and campaign to convince locals and...

DCA Team