The last few months have shown us that the old rules of email marketing are no longer valid. While email marketing and automation remains effective in reaching your target market, recent changes in online behavior and issues like iOS 15 restricting tracking have challenged the status quo. Anything goes nowadays as brands and marketers test new tactics to improve their email open rates.
At INBOUND2021 this week, Jay Schwedelson, President and CEO of Worldata shared some astonishing data-backed findings. In a recent study, the team analyzed hundreds of thousands of emails over the last 3 months and these tactics are working for major brands and small businesses alike right now.