According to Statista research, 62% of marketers use AI in digital marketing. And that figure was from 2022, before the most recent flurry of excitement and wariness surrounding artificial intelligence today.
AI has been shaping modern marketing for some time now. Its use has increasingly given marketers a competitive edge. It's How to Attract More Customers, deliver engaging customer experiences, and perfect message timing.
Artificial intelligence can identify your ideal customers and target them more precisely. Predictive analytics help you foresee changes in customer needs, pipeline trends, and behaviors. So, you can shift toward proactive marketing. And machine learning allows these technologies to train themselves. That's good if the data source they learn from is trustworthy.
Today, AI even influences customer expectations. This makes it increasingly difficult to market without it. All the while, you're under continual pressure to both perform and demonstrate ROI. Enhancing where and how you use AI in content marketing can be crucial to achieving this. Do you know how AI and machine learning impact marketing?