You and I know something pretty important about your website – you need it to convert more bookings. If you’re like most independent hotels and resorts, you’d really rather guests book directly through your site than share a bunch of points with the omnipresent OTAs.
And, you want potential guests to have a great experience with your brand online.
So, you’ve spent some money making sure the site is pretty, showcasing beautiful pictures of rooms, amenities, the restaurant and the views. Of course it’s mobile-friendly. You hired a website team that conducted basic On-Page Optimization. (You’ve done that, right?)
And, you likely also hired a good travel copywriter to craft brand-appropriate messaging – “warm, azure water lapping at your feet” – all designed to entice prospective guests.
But, are you 100% sure that your website is fully optimized to attract the right kind of guest and, more importantly, get them to click on the “Book Now” button?