If your site were to disappear overnight, how would it affect your bookings? If your answer is anything like “not much,” then you're certainly missing out on business – and potential revenue.
Your website is your biggest marketing asset and the centerpiece of all your marketing activities. It’s the first place curious travelers and would-be guests turn to when they’re looking for more information on your brand’s vacation offerings. In fact, studies have shown that your potential guests can be as much as 57% of the way through their decision-making process before they’re ready to actually book on your website.