HubSpot is a powerful CRM thanks to its seamless connectivity to marketing automation, sales and customer service.
Perhaps one of the most valuable functions HubSpot offers is lead scoring, which helps sales and marketing teams invest their time in the most likely to convert prospects and better understand their immediate needs.
Professionals in the B2B healthcare technology industry face unique challenges with time and resource-strapped teams. And in healthcare, there’s the added burden of regulations and procedures you must follow.
For these industries, lead scoring can help overworked teams' transition back to strategic, timely and informed professionals with the time and freedom to analyze results, make adjustments and meet their prospects and customers where they are at.
HubSpot connects sales and marketing teams with shared knowledge through alerts and notifications that reduce time-consuming back-and-forth communication and eliminate the risk that interested prospects will fall through the cracks.
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