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ROWE Provides Results-focus at Diaz & Cooper

Written by DCA Team | Mar 13, 2012 1:30:00 PM

For the Diaz & Cooper Team, it’s all about results.

Miami, FL - March 13, 2012 - Todd Cooper, Co-Founder and VP/Creative Director of Diaz & Cooper, was looking for a way to boost productivity and increase job satisfaction for his employees. The solution he found was radical, but in his mind, necessary – a Results-Only Work Environment (ROWE).

Results-Only Work Environment is the brainchild of Cali Ressler and Jody Thompson. ROWE is a management strategy where employees are evaluated on performance, not presence. In a ROWE, people focus on results and only results. Ressler and Thompson formed a consulting firm, CultureRx, to help employers like Diaz & Cooper transition to ROWE.