Miami, FL - September 15, 2011 - Otmara “Omi” Diaz-Cooper was a co-panelist at the Luxury Marketing Council Florida (LMCF) for a seminar on Social Media and the Affluent. Accompanied by Mona Akalani of Carlson Marketing Worldwide and Brett Keating of Ferretti Group North America, the talkback was hosted by LMCF Chairman, Chris Ramey at the Mandarin Oriental in Miami, Florida. The seminar discussed the presence of the affluent consumer on social media.
Conducted in an interactive format, the seminar allowed audience members to pose questions to the panel either by standing or via Twitter (@LMCFlorida). Showing yet another way social media can be used. Each panelist offered their own distinct perspective on the affluent consumer and how their research and experience has shaped their approach for reaching this elusive audience online.
It’s often assumed that affluent individuals do not spend any time on social media websites like Facebook or Twitter. What came to light during the panel was that this assumption is not one to make. While social media is rampant with teens, tweens and twenty-somethings, the affluent do keep their eye on the changing trends on these sites in significant numbers.