Miami, FL – 8/27/10 - In an effort to help client South Florida Commuter Services (SFCS) further their mission of reducing traffic congestion, commuting costs and emissions in the area, Diaz & Cooper expanded its digital cache for an event at Miami-Dade College’s Wolfson Campus. SFCS teamed with Miami-Dade College (MDC) and its Earth Ethics Institute to educate the MDC community about the time saving, money conserving and environmentally friendly benefits of an alternative commute in an effort to tackle the challenge of reaching this fickle demographic.
“SFCS was looking to engage and inform students and staff through an interactive media that captivated and motivated them to action,” said Nelly Navarro of SFCS. The creative and development teams at Diaz & Cooper responded to the challenge by utilizing innovative technology, online, on-location and guerilla advertising to engage students at various locations throughout campus.