Turn Your Website into Your Best Sales Person. 24/7.
Is Your Site Driving Bookings and Business?
Online search has changed over the past few years. Quite dramatically, actually. You may also have noticed that website use has evolved along with it.
Today, prospects who visit your site aren't there to read about how great your company is. They don't really care about how many awards you've won.
People are looking for answers. And fast, easy ways to engage with your site. They're looking to book or plan their next great vacation. An exciting adventure. And some sort of a transformation. They want to go from a bored or stressful "Before"... to an exhilarated or relaxed After".
And they want to do it as easily as possible. Your site represents one of the first real opportunities to achieve these goals. The question is... are you prepared to help take them there?
Do You Suffer from "Brochure Site" Syndrome?
If your site isn't working hard to help your brand book, grow, scale, and achieve its goals, it's really no better than an online brochure. Here's how to tell if you have "Brochure Site" Syndrome:
Your site does notprovide clear value for your online visitors or for your business
Your site was notengineered to deliver a predefined value
Your site does notchange at the same pace as your business
Sure, your site might look pretty, but you may be left asking yourself: "What has my website done for me lately?"
Escape "Brochure Site" Syndrome And Turn Your Website into Your Most Effective Salesperson
To make your website convert, it should be built around the wants, interests, and needs of your visitors.
We work with you to define that "transformation" your ideal travelers and customers seek - and how they can "get there" by coming to you. Then we use our Customer Value Journey map to plot out clear goals and actions to solve problems and track their movements along their journey through your site.
Your choice of website CMS makes a huge difference
To transform your site from a brochure to a top salesperson, you'll need a powerful and secure Content Management System (CMS) with the right features to help you achieve your goals. Your CMS is one of the most important choices you can make for your new website build. Here's what to look for...
Intuitive and Secure
Your CMS should be easy to use, even for a non-techy person, but provide security against resistant to hacks and malware.
Search Engine Friendly
Your CMS should structure the website in a way that is easy for search engines to access.
Your CMS should display your website in a mobile-friendly design.
Your CMS should be capable of adding functionality such as an event calendar or social sharing buttons.
Your CMS should allow you to add users and control the level of permissions they each have to make changes to your website.
Lead Capture and CPM
Your CMS should be abe to facilitate lead acquisition, nurturing and bookings as well as integrate with a CRM system.
Once you've selected an ideal CMS, you'll need a smarter approach to web design that drives optimal results.
There is a better way to build websites
Growth-Driven Design (GDD) is a smarter approach to web design that eliminates all of the risks and problems of traditional web builds.
With GDD, we build on an agile methodology, launch quickly, and add pages and improvements over time - all based on real user data. Your investment is spread out over time and we remain on-time and on-budget. GDD has three major stages:
We define your goals and your Customer Value Journey. We develop a deep understanding of your audience, and how the website can solve problems along their journey.
We quickly build a website that looks and performs better than what you have today, but is not the final product. Your Launch Pad is the foundation on which to build and optimize.
With your Launch Pad site live and collecting user data, you can identify and optimize the high-impact actions you can take on your site to grow your business.
If you're looking for a website redesign, we'll start at Stage 1 - but if you already have a website that's not converting, we'll use your site as the Launch Pad, and begin at Stage 3.
Stage 3 is a continuous improvement of the site using Conversion Rate Optimization (CRO). We create new opportunities for your users to convert - maximizing the effectiveness of your SEO, email and content campaigns. In fact, improving conversion rates on your existing site is one of the most effective and fastest revenue growth opportunities for your business today.
Whether you build a new site using Growth-Driven Design (GDD) or improve your existing site via Conversion Rate Optimization (CRO), you'll realize several key benefits including:
Higher conversion rates means making more of your existing budget and resources.
Getting the most out of your acquisition efforts is more cost-effective than finding new visitors.
Improved Customer Experience
You better understand your potential guests and discover what best speaks to their needs.
Are you ready to transform your site into a 24/7 top salesperson?
Your website should be working for you everyday to increase bookings and enhance the user experience. But it can't do that if simple website mistakes are driving away your visitors.
Fill out this form to request a FREE Website Audit and find out where your site can do better.
Diaz & Cooper Advertising 1450 Madruga Avenue, Suite 402 Coral Gables, FL 33146 (305) 909-0933