If your site isn't working hard to help your brand sell, grow, scale, and achieve its goals, it's really no better than an online brochure. Here's how to tell if you have "Brochure Site" Syndrome:
Sure, your site might look pretty, but you may be left asking yourself: "What has my website done for me lately?"
To make your website convert, it should be built around the wants, interests, and needs of your visitors.
We work with you to define that "transformation" your ideal customers seek - and how they can "get there" by coming to you. Then we use our Customer Value Journey map to plot out clear goals and actions to solve problems and track their movements along their journey through your site.
Growth-Driven Design (GDD) is a smarter approach to web design that eliminates all of the risks and problems of traditional web builds.
With GDD, we build on an agile methodology, launch quickly, and add pages and improvements over time - all based on real user data. Your investment is spread out over time and we remain on-time and on-budget. GDD has three major stages:
STAGE 1
We define your goals and your Customer Value Journey. We develop a deep understanding of your audience, and how the website can solve problems along their journey.
STAGE 2
We quickly build a website that looks and performs better than what you have today, but is not the final product. Your Launch Pad is the foundation on which to build and optimize.
STAGE 3
With your Launch Pad site live and collecting user data, you can identify and optimize the high-impact actions you can take on your site to grow your business.
Stage 3 is a continuous improvement of the site using Conversion Rate Optimization (CRO). We create new opportunities for your users to convert - maximizing the effectiveness of your SEO, email and content campaigns. In fact, improving conversion rates on your existing site is one of the most effective and fastest revenue growth opportunities for your business today.
Whether you build a new site using Growth-Driven Design (GDD) or improve your existing site via Conversion Rate Optimization (CRO), you'll realize several key benefits including:
Your website should be working for you everyday to increase sales and enhance the user experience. But it can't do that if simple website mistakes are driving away your visitors.
Fill out this form to request a FREE Website Audit and find out where your site can do better.
Diaz & Cooper Advertising
(305) 909-0933 x700
