4 Common and Costly Google Analytics Mistakes and How to Fix Them
54.6% of websites on the internet use Google Analytics, and for a good reason. It helps businesses identify the target audience, improve website usability, optimize marketing campaigns, and allocate marketing budgets. While Google Analytics is beneficial to enterprises regardless of size and industry, it can lead to poor marketing decisions.
By not reading Google Analytics reports correctly, the wrong conclusions could be derived on which campaigns are working and where to spend your marketing dollars. Which are the most common and often costly mistakes organizations make when evaluating Google Analytics, and how can you fix them?