Last year while a global pandemic ushered in an expansive and unexpected experiment, Diaz & Cooper Advertising easily kept pace with work demands. The organization has employed a remote workforce since 2012, long before the phrase 'work-from-home' was part of anyone's vernacular.
And long-time customers know that Diaz & Cooper has always been focused on meaningful results. But what some may not know is that the company is so committed to this approach that they became the first advertising agency in the U.S. to become certified as a Results-Only Work Environment (ROWE) more than eight years ago.
The ROWE model, a brainchild of Cali Ressler and Jody Thompson, is a management strategy where employees are evaluated on performance, not presence.
With a ROWE, people focus on results and only results. Forget flex time. In a ROWE, employees get to do whatever they want, whenever they want, as long as the work gets done. It may sound crazy, but ROWE has a proven track record of success.