I love your new website.
It’s mobile friendly, makes use of beautiful images, loads quickly, and is easy to navigate.
And why wouldn’t it be? After all, you dropped a pretty penny on its redesign, right? Now it’s time to sit back, relax, and watch the ROI roll in.
Except it’s been about 6 months now, and your digital marketing team is reporting no increases in organic search traffic. In fact, it appears people are having a harder time than before finding your website!
What gives? You followed all the latest web design trends and rules – so why haven’t you shot up Google’s results pages?
Unfortunately, that expensive new website may have hurt your SEO without you realizing it. But don’t worry, you’re not alone. All too often businesses get caught up producing an attractive consumer-facing product – a noble cause, to be sure – while ignoring the corresponding changes required to meet their marketing goals.
Here are three common ways a new redesign can hurt your SEO: