The engagement reframed Magaya’s website as the front door to revenue operations. HubSpot Marketing and Sales Pro became the shared system of record, with Salesforce integrated to keep sales and customer data aligned.
Existing Marketo campaigns were migrated and rebuilt as unified, trackable journeys, while lead flows were re-engineered to capture and qualify demand earlier. High-converting landing page templates, always-on chat for high-intent buyers, and CRO improvements created more structured, measurable entry points into the pipeline.
Search optimization and traffic growth were treated as inputs into a broader RevOps system that monitored visitors, bounce, and lead quality in a single dashboard. The result was an inbound engine where marketing and sales worked from the same playbook, turning anonymous traffic into sales-ready opportunities.