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Top 4 Costly Google Analytics Mistakes

DCA Team on Jul 25, 2023

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Top 4 Costly Google Analytics Mistakes

DCA Team  •  Jul 25, 2023

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metrics and analytics
DCA Team on Jul 25, 2023

Top 4 Costly Google Analytics Mistakes

4 Common and Costly Google Analytics Mistakes and How to Fix Them

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The costs of inbound marketing can vary widely, and we're going to provide average price ranges based on the assumption that you want the highest-quality work to see real results.
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Sales & Marketing Alignment

The Bold Truth About AI in Marketing: Protecting Your Brand

Brandi Jangula
Brandi Jangula
The Bold Truth About AI in Marketing: Protecting Your Brand
The Dark Side of AI in Marketing: Navigating Risks and Challenges According to Statista research, 62% of marketers use AI in digital...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Navigating Sales-Marketing Alignment: Tackling Top 5 Challenges Head-On
How to Overcome Top Sales and Marketing Alignment Challenges Now
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Technical Services

Top 4 Costly Google Analytics Mistakes

DCA Team
DCA Team
Top 4 Costly Google Analytics Mistakes
4 Common and Costly Google Analytics Mistakes and How to Fix Them
DCA Team
DCA Team
HubSpot Technical Services

How HubSpot Consulting Services Help Accomplish Your Marketing Goals

Brandi Jangula
Brandi Jangula
How HubSpot Consulting Services Help Accomplish Your Marketing Goals
HubSpot Consulting Services Benefits
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

5 Types of HubSpot Consulting Services and How they Can Help Your Business

Brandi Jangula
Brandi Jangula
5 Types of HubSpot Consulting Services and How they Can Help Your Business
Configuring HubSpot for Success Using Partner Consulting Services
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

How a Flight to Miami Shaped a Passion for Serving the Aviation Industry

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How a Flight to Miami Shaped a Passion for Serving the Aviation Industry
Photo by krakenimages on Unsplash All it took was one childhood flight... Growing up in Puerto Rico, I always had a love for travel, and...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

3 Ways Your Website Redesign Hurt Your SEO

DCA Team
DCA Team
3 Ways Your Website Redesign Hurt Your SEO
I love your new website.
DCA Team
DCA Team
HubSpot Inbound Services

The Quick & Dirty Guide to Getting Found Online

DCA Team
DCA Team
The Quick & Dirty Guide to Getting Found Online
Part 1: Search Engine Optimization Introduction There is no debate: Your website is one of the most important pieces of your business...
DCA Team
DCA Team
News and Press

Diaz & Cooper becomes HubSpot Platinum Partner

DCA Team
DCA Team
Diaz & Cooper becomes HubSpot Platinum Partner
Diaz & Cooper announces that it has reached the platinum tier in HubSpot's Solutions Partner Program.
DCA Team
DCA Team
HubSpot Sales and Marketing Consultancy

How to Build a Data-Driven Content Strategy with HubSpot

Brandi Jangula
Brandi Jangula
How to Build a Data-Driven Content Strategy with HubSpot
Brandi Jangula
Brandi Jangula
HubSpot Sales and Marketing Consultancy

3 Dynamic Ways HubSpot Lead Scoring Helps in B2B Healthcare and Travel Technology Industries

Brandi Jangula
Brandi Jangula
3 Dynamic Ways HubSpot Lead Scoring Helps in B2B Healthcare and Travel Technology Industries
Photo by krakenimages on Unsplash 3 Ways HubSpot Lead Scoring and Attribution Benefits Your Business HubSpot is a powerful CRM thanks to...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

HubSpot’s Time-saving Marketing Automations for Technology and SaaS

Brandi Jangula
Brandi Jangula
HubSpot’s Time-saving Marketing Automations for Technology and SaaS
Photo by krakenimages on Unsplash HubSpot Marketing Automations for Technology & SaaS Industry The competition in the technology and SaaS...
Brandi Jangula
Brandi Jangula
HubSpot Technical Services

How to Improve HubSpot with Integrations for SaaS Companies

Brandi Jangula
Brandi Jangula
How to Improve HubSpot with Integrations for SaaS Companies
Photo by krakenimages on Unsplash Get the Most from Your Data with HubSpot Integrations HubSpot is a powerful marketing automation platform...
Brandi Jangula
Brandi Jangula
HubSpot Sales and Marketing Consultancy

How to Optimize the Inbound Marketing Conversion Funnel

Brandi Jangula
Brandi Jangula
How to Optimize the Inbound Marketing Conversion Funnel
Photo by krakenimages on Unsplash What’s an inbound marketing conversion funnel? You’ve taken time to focus on driving valuable traffic to...
Brandi Jangula
Brandi Jangula
HubSpot Sales and Marketing Consultancy

Improve Your Organic Search Ranking with an Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
Improve Your Organic Search Ranking with an Inbound Marketing Strategy
Photo by krakenimages on Unsplash Rank Higher, Increase Website Traffic and Convert More Prospects Organic search rank can be one of the...
Brandi Jangula
Brandi Jangula
HubSpot Sales and Marketing Consultancy

Why Inbound Marketing is More Cost-Effective than Paid Advertising

Brandi Jangula
Brandi Jangula
Why Inbound Marketing is More Cost-Effective than Paid Advertising
Photo by krakenimages on Unsplash How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

Brandi Jangula
Brandi Jangula
The Measure of Success: Why Goal Setting is Important to Inbound Marketing
Photo by krakenimages on Unsplash The Importance of Outlining What Marketing Success Looks Like What’s in it for me? That’s the question...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today

Brandi Jangula
Brandi Jangula
5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today
Photo by krakenimages on Unsplash Email Marketing Strategy for Inbound Success Inbound marketing is all about meeting customers where they...
Brandi Jangula
Brandi Jangula
HubSpot Sales and Marketing Consultancy

3 Powerful Insights for Effective Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
3 Powerful Insights for Effective Inbound Marketing Strategy
Photo by krakenimages on Unsplash Co-Founder Omi Diaz-Cooper Talks Strategy in a Live “Ask Me Anything” Recently, DCA’s Co-founder, Omi...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound vs Outbound Marketing: What’s the Difference?

Brandi Jangula
Brandi Jangula
Inbound vs Outbound Marketing: What’s the Difference?
Photo by krakenimages on Unsplash How Inbound Marketing Can Boost Your Business Both inbound and outbound marketing strategies can serve...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound Marketing: What You Need to Know to Get Started

Brandi Jangula
Brandi Jangula
Inbound Marketing: What You Need to Know to Get Started
Photo by krakenimages on Unsplash What is the Purpose of Inbound Marketing? Why is it Important? Inbound marketing is different from...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

Inbound Marketing: How to Attract More Customers

Brandi Jangula
Brandi Jangula
Inbound Marketing: How to Attract More Customers
Photo by krakenimages on Unsplash Learn how inbound marketing strategies can grow your business. As a marketer, it's your goal to attract...
Brandi Jangula
Brandi Jangula
HubSpot Inbound Services

7 Signs You Should Hire an Inbound Marketing Agency

Brandi Jangula
Brandi Jangula
7 Signs You Should Hire an Inbound Marketing Agency
Photo by krakenimages on Unsplash Why You Should Hire an Inbound Marketing Agency Building a website, managing social media and designing...
Brandi Jangula
Brandi Jangula
HubSpot Sales and Marketing Consultancy

The Top Reasons Why Tech Careers Are Booming

Elizabeth Mackenzie
Elizabeth Mackenzie
The Top Reasons Why Tech Careers Are Booming
Photo by krakenimages on Unsplash Tech Careers will boom over the next 10 years... The Fourth Industrial Revolution is reshaping the...
Elizabeth Mackenzie
Elizabeth Mackenzie
HubSpot Inbound Services

Top 5 Tactics Working in Emails (Right Now)

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Top 5 Tactics Working in Emails (Right Now)
Photo by Priscilla Du Preez Improve your open rates today using the top data-backed tactics that are working right now. The last few months...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

What is Shopify and Why Should I Choose it?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
What is Shopify and Why Should I Choose it?
If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Is Your Agency Still Focused on Counting Hours Rather than Results?

DCA Team
DCA Team
Is Your Agency Still Focused on Counting Hours Rather than Results?
Diaz & Cooper Advertising Staff Have Been #ROWE Since 2012 Last year while a global pandemic ushered in an expansive and unexpected...
DCA Team
DCA Team
HubSpot Sales and Marketing Consultancy

How to Achieve Digital Growth in a Post-Cookies World

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Achieve Digital Growth in a Post-Cookies World
Photo by Austin Distel on Unsplash Google's announcement that it will block third-party cookies across its Chrome browser by 2022 has sent...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

5 ways to reignite your travel marketing in 2021

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
5 ways to reignite your travel marketing in 2021
The travel industry is starting to recover from the COVID crisis – and it looks like 2021 could bring a boom. The travel industry has been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

Marketing for the travel recovery

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Marketing for the travel recovery
Now is the time to market for the post-COVID travel recovery. Here's why: It is no secret that the travel and tourism industry took a...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

We've been named Top 40 Outstanding eCommerce Agencies

DCA Team
DCA Team
We've been named Top 40 Outstanding eCommerce Agencies
Diaz & Cooper Advertising is excited to announce that Retail Today has placed us in the exclusive category of 40 Outstanding eCommerce...
DCA Team
DCA Team
HubSpot Inbound Services

How can you help support small businesses?

Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
How can you help support small businesses?
Photo by Bruce Mars We, like 2.3 million others, are a small business in Florida. Over the last 19 years, Diaz & Cooper has become known as...
Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
HubSpot Inbound Services

How to Optimize your Google Ads Campaigns for Better ROI

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Optimize your Google Ads Campaigns for Better ROI
During challenging economic times, the temptation to cut back on marketing can be overwhelming. This is particularly true of digital spend...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Telemark chooses Diaz & Cooper for regional marketing.

DCA Team
DCA Team
Telemark chooses Diaz & Cooper for regional marketing.
Named after the historic inland region of Southern Norway known for its vast forests and as the birthplace of Telemark skiing, Telemark, WI...
DCA Team
DCA Team
Digital Marketing Strategy

7 Ways to Optimize Your Homepage & Increase Conversions

DCA Team
DCA Team
7 Ways to Optimize Your Homepage & Increase Conversions
Conversion Rate Optimization (commonly known as CRO) is a method aimed to help you improve your website’s ability to convert passive...
DCA Team
DCA Team
HubSpot Sales and Marketing Consultancy

How to Market with Compassion During a Crisis

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Market with Compassion During a Crisis
This guide will help you make the most of your marketing dollars during the crisis. Browse through LinkedIn or any other social channel...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

Using lead magnets to attract new sales.

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Using lead magnets to attract new sales.
Photo by Anete Lūsiņa Is your website producing new leads that you can turn into customers? We know that email marketing is one of the...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Wellbeing Wearables Shopify Launch

DCA Team
DCA Team
Wellbeing Wearables Shopify Launch
Philip Stein Launches New eCommerce Platform for Wellness Diaz & Cooper develops new website for global watch brand Miami, FL: Under the...
DCA Team
DCA Team
Case Studies

Case Study: eCommerce on Safari

DCA Team
DCA Team
Case Study: eCommerce on Safari
goal: Increase repeat purchases and reduce cart abandonment.
DCA Team
DCA Team
HubSpot Sales and Marketing Consultancy

It's Time to Put the Results into Remote

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
It's Time to Put the Results into Remote
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
HubSpot Inbound Services

How Google Maps Is Changing Booking Options

Victoria Hajjar – Growth Strategist
How Google Maps Is Changing Booking Options
Image courtesy of The Word Point As the battle for direct bookings becomes ever more competitive for hotels, Google is increasing its...
Victoria Hajjar – Growth Strategist
Case Studies

Case Study: Fueling Online Bookings

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study: Fueling Online Bookings
goal: Increase direct bookings online
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

Should You Worry About Your Website Being ADA Compliant?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Should You Worry About Your Website Being ADA Compliant?
The Essential Website Accessibility Guide What do Beyonce, Domino’s Pizza and the Avanti Hotel have in common? They have all recently been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Studies

Case Study: Digital Approach Doubles Sales

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study: Digital Approach Doubles Sales
goal: Generate leads and sales
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Studies

Case Study: New Leads Make a Leap

Sandi Abbott – Inbound Marketing Supervisor
Sandi Abbott – Inbound Marketing Supervisor
Case Study: New Leads Make a Leap
goal: Increase sales from email campaigns
Sandi Abbott – Inbound Marketing Supervisor
Sandi Abbott – Inbound Marketing Supervisor
News and Press

DCA Named Top 25 for eCommerce Design and Development

DCA Team
DCA Team
DCA Named Top 25 for eCommerce Design and Development
Diaz & Cooper has been named as one of the Top 25 eCommerce Design and Development Companies of 2019 by DesignRush. Coming in at #7 out of...
DCA Team
DCA Team
Digital Marketing Strategy

How Not to Lose $32 Million on a Website

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How Not to Lose $32 Million on a Website
The new Hertz© website was just in the news, but not for a good reason. According to “The Register” car-rental giant Hertz hired the global...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Digital Marketing Strategy

The Fundamentals of Wireframing

DCA Team
DCA Team
The Fundamentals of Wireframing
DCA Team
DCA Team