What is Shopify and Why Should I Choose it?
Omi Diaz-Cooper – CEO, Speaker on Sep 17, 2021
Case Studies, Growth-driven Design
If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify platform and its suite of commerce solutions. Shopify, a multinational digital sales platform, has become an essential resource for businesses to grow their online presence. Do you want to sell products in a physical location? With the Shopify point-of-sale app, you can. Shopify also offers services including payments, marketing, shipping,...
Conversion Rate Optimization (commonly known as CRO) is a method aimed to help you improve your website’s ability to convert passive website visitors into active customers. These conversions should be occurring all over your website — from your homepage to your product pages to your landing pages. One goal of CRO is to build a site that is a lead generating machine, and in order to do so, you need to drive MORE results from your new and existing website traffic.