Business Growth
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Photo by krakenimages on Unsplash 3 Ways HubSpot Lead Scoring and Attribution Benefits Your Business HubSpot is a powerful CRM thanks to its seamless connectivity to marketing automation, sales and customer service. Perhaps one of the most valuable functions HubSpot offers is lead scoring, which helps sales and marketing teams invest their time in the most likely to convert prospects and better understand their immediate needs. Professionals in the B2B healthcare technology...
Photo by krakenimages on Unsplash HubSpot Marketing Automations for Technology & SaaS Industry The competition in the technology and SaaS industry is fierce. Most companies have several – if not dozens – of competitors offering very similar products. Most of your ideal customers are not technology-savvy buyers, and they frankly aren’t sure how to compare you against your competitors. To them, it feels like an apples-to-apples comparison and as a marketing leader, you’re...