How to Achieve Digital Growth in a Post-Cookies World
Omi Diaz-Cooper – CEO, Speaker on May 7, 2021
Photo by Austin Distel on Unsplash Google's announcement that it will block third-party cookies across its Chrome browser by 2022 has sent shock waves through the advertising world. Starting in February of 2020, Google began limiting cross-site tracking as a first step towards eliminating cookies. While this is not entirely new as Apple's Safari and Mozilla's Firefox have done similar things, Google's move represents the final nail in the coffin for cookies.
This guide will help you make the most of your marketing dollars during the crisis. Browse through LinkedIn or any other social channel feed and you’ll see every marketer urging you to “keep advertising” during challenging times.