Jul 11, 2018

So, you think your hotel website is optimized?

Here are 5 reasons you may be wrong.

You and I know something pretty important about your website – you need it to convert more bookings. If you’re like most independent hotels and resorts, you’d really rather guests book directly through your site than share a bunch of points with the omnipresent OTAs.

And, you want potential guests to have a great experience with your brand online.

So, you’ve spent some money making sure the site is pretty, showcasing beautiful pictures of rooms, amenities, the restaurant and the views. Of course it’s mobile-friendly. You hired a website team that conducted basic On-Page Optimization. (You’ve done that, right?)

And, you likely also hired a good travel copywriter to craft brand-appropriate messaging – “warm, azure water lapping at your feet” – all designed to entice prospective guests.

But, are you 100% sure that your website is fully optimized to attract the right kind of guest and, more importantly, get them to click on the “Book Now” button?

Here are the 5 areas to consider so your site is fully optimized.

1. You optimize for search volume but forgot about intent

Ranking, Search Volume, Traffic Levels – When it comes to SEO, we are all obsessed with the numbers. That’s why it’s so tempting, when we choose target keywords, to select those with the highest search volumes.

Those terms at the top of the list with a huge number of searches per month seem like the logical first choice, don't they?

But, the thing is, now that Google’s algorithms have become more “human”, the intent behind the keyword is much more important than a keyword’s search volume.

Think about, it, content has to be relevant but also satisfy the user’s intent in order to convert well. For example, if a user types in “Hilton” on their mobile device, they are likely looking for the nearest Hilton Hotel, rather than the Hilton Worldwide headquarters in Virginia.

Let’s see Intent Based Optimization in action:

In order to deliver a great experience for your guests online, we need to remember about intent at the different stages of the Customer Journey. A guest that is researching their destination may use highly popular terms, but is not yet ready to buy.

These folks may not even be aware of your hotel’s brand name – what they need is to find more info about the surrounding area. The smart move here to provide content asset (an article, video, infographic, etc.) that showcases the attractions offered in your area. If the asset is high-quality, you can “gate” it and use it as a Lead Magnet in exchange for the searcher’s email.

Using intent-based optimization you can identify the primary topics and questions that people are looking to answer when searching for a specific term, and then create content that addresses the user’s needs. This creates a better user experience for your potential guests and increases their trust in your brand.

In the next section you’ll see this in action…

2. You optimize for searcher intent but not for context

If a potential guest types “Banquet Room” in a search query what do you think they are really looking for? Of course it can be a corporate meeting planner, but it can also be a person looking to book a family reunion or a bride-to-be planning her wedding.

You wouldn’t serve up the same content to these three very different people, would you?

Each of these potential guests (personas) has the same intent – that is to find and book a hotel with banquet facilities. But, their needs are quite different. So, how do you determine context for different personas?

Think about all the different reasons why a guest may want to book a specific amenity in your hotel. Interview your group sales and call center personnel, do a little online research and don’t forget to use common sense based on your own business experience. Then, create an Intent/Context Keyword Planner.

Here’s an example to help illustrate this:

Target Keyword Intent Context 1 Context 2 Context 3
Marina Research fishing scuba diving evening cruise
Bed & Breakfast Compare anniversary family vacation romantic getaway
Ocean suite Book honeymoon Incentive trip Spring break

 

Make sure you have enough content to address the needs of each persona directly. Don’t just have one page describing your banquet hall – make sure you have content that speaks directly to the meeting executive, the family party planner and the bride.

Having specific content targeted at the intent of a searcher leads to more conversions on your site.

Let’s see how in the next section…

3. Your site ranks well, but you are not seeing conversions

What good is having a website, and spending money sending traffic to it if it does not result in new leads and customers? Today, many marketing teams are structured to drive more and more traffic to the website, but simply ranking high in Google or achieving more traffic does not necessarily mean more conversions.

This is where Conversion Rate Optimization (CRO) comes in.

Unlike SEO, which focuses on improving the visibility of your website and increasing traffic, CRO focuses on increasing conversion rates to grow your email database and online revenue.

Conversion opportunities can occur all over your website (not just the “Book Now” button!):

  • on the homepage
  • rooms page
  • amenities page
  • your blog
  • and other landing pages – and all of these can be optimized for a higher number of conversions.

The process of Conversion Rate Optimization should be ongoing, testing elements of your web pages such as headlines, subheads, content, images and calls-to-action to find out what provides higher conversion. CRO relies on user data to actively improve your web visitor’s experience and the likelihood of conversion.

Not sure where to start? Here are three Pro Tips to get you going…

  1. Create some text-based Calls-to-Action (CTAs) within blog posts – these are standalone lines of text linked to a landing page and styled as an H3 or an H4. Why? The phenomenon of “banner blindness” is very real as people have become accustomed to ignoring banner-like content online. In our tests, we have seen up to 93% of a post's leads came from the anchor text CTA alone.
  2. Include Lead Flows on your website – these are high-converting pop-ups designed to attract attention and offer value. You can select from a slide-in box, drop-down banner or pop-up box, depending on your offer. Just make sure the offer is compelling and there are no more than 3 fields to fill out.
  3. A/B Test your Landing Pages – if you are running a traffic campaign to a specific page, you can test elements such as headline, copy, content offer, image, form questions, and page design. Just make sure to test only 1 element at a time so you are sure of what made the difference.

When performed consistently and well, CRO maximizes the effectiveness of your SEO, email and content campaigns. Using Conversion rate Optimization, you can drive more results from your traffic so your content can work smarter, and not harder, for you.

4. You try to sell too fast

Picture this: You are thinking about your next vacation, but are unsure of the destination – you know you want to be close to the ocean, so you type in “beaches in Key West” – you see a great-sounding result about a sand beach (rare in the Keys, I know!), but when you click on it, the page is a generic hotel page with a huge “BOOK NOW” button staring at you.

You were looking for guidance and information but instead you got a hard sell. How does that make you feel?

Everything we do to increase the growth of our Client’s online presence is rooted in the Customer Value Journey (CVJ). For the uninitiated, the CVJ is a framework that details the natural progression of a potential customer (guest) from awareness of your brand, through consideration and purchase decision, to raving fan.

customer-value-journey

Just like it would be highly inappropriate to ask a new acquaintance to get married on your first date, you can’t assault your prospects with a heavy sales pitch right off the bat. By giving website visitors the right content at the right time, you create a much more satisfying experience and boost your chances that they will convert. How does this look in real life?

Here are two examples:

Aware Stage: This is a contact who does not know your brand yet, but is looking for something that is relevant to your business. (Like the Key West Beach sample we covered earlier.)

This is a great time to get them to convert into a lead by providing useful, information and free content that will be of value to the potential guest – you exchange this “Lead Magnet” for their email if the content is high quality and valuable.

Blog posts, social media updates and infographics are three additional types of content that work well at the Aware stage.

Consideration Stage: Here, your potential guest knows what they want and they are choosing between you and your competition. Help nudge them in the right direction with assets such as reviews and testimonials that demonstrate how others like them have been wowed by your property and service.

Some clever marketers provide Comparison charts or other visual tools that show your audience in a clear and immediate way the advantages of your amenities over your closest competitor.

The key is to make your website visitors feel comfortable with your brand before they take the step of booking your hotel.

Of course, there are other steps in the Customer Value Journey, and you can learn more in detail how to optimize your entire funnel on our Customer Value Journey Optimization article here. When all steps along the journey are optimized, you create a great online experience for your potential guests, leading to higher conversions.

customer-value-journey-roadmap-screenshot-diaz-cooper

 

5. You are not optimizing TripAdvisor as a search channel

When you think “Search” you usually think of Google, right? While Google is the of course the biggest search engine, a huge number of travelers and potential guests use TripAdvisor (the world’s largest travel site) as a search engine to research and discover destinations, hotels, attractions and of course, reviews.

trip-advisor

Your listing on TripAdvisor is a great opportunity to connect with potential guest, and optimizing your listing can help give your business an edge over your competition.

Here are 3 tips to help you get started:

  1. First things first, make sure you “own” your listing and that all of the information on your listing is accurate and up to date. You’ll need to Register as an Owner if you have not already done so. Don’t forget about updating contact information such as emails and website links. It’s highly recommended that you have an actual staff member’s contact info as the official representative of the business, to ensure that users have someone to contact with any question.

  2. Make your listing unique by adding descriptive copy about your property, amenities, seasonal activities and especially all the things that make you different from your competition. Remember to add lots of photos, as these help potential guests know what to expect. Did you know that a recent Phocuswright study found that listings with 30 or more photos have a whopping 41% more traveler engagement than those with 10 or fewer?

  3. Promote your listing and encourage reviews. The more reviews your property has, the higher you will rank in TripAdvisor search and the more content there is for travelers to engage and motivate them to choose your business. It’s important that the reviews are fresh to keep them relevant. A great way to promote your listing is to add the TripAdvisor widget to your own website. Here’s how to do that. These Widgets can help you showcase your reviews and encourage guests to write new ones.

    Finally, you can remind your guests to write reviews after their visit by using a follow up email or TripAdvisor’s “Review Express” platform. Make sure to monitor and reply to comments – doing this regularly will differentiate your property and give your hotel a competitive edge.

So there you have it, 5 ways you can make sure that your website is working its hardest to provide you with leads and bookings.

Which ones will you tackle first? Drop a line and let me know!

Get inbound marketing insights, tips and resources...

Latest Articles from Our Blog

The costs of inbound marketing can vary widely, and we're going to provide average price ranges based on the assumption that you want the highest-quality work to see real results.
Business Growth

How to Improve HubSpot with Integrations for SaaS Companies

Brandi Jangula
Brandi Jangula
How to Improve HubSpot with Integrations for SaaS Companies
Photo by krakenimages on Unsplash Get the Most from Your Data with HubSpot Integrations HubSpot is a powerful marketing automation platform...
Brandi Jangula
Brandi Jangula
Inbound Marketing

How to Optimize the Inbound Marketing Conversion Funnel

Brandi Jangula
Brandi Jangula
How to Optimize the Inbound Marketing Conversion Funnel
Photo by krakenimages on Unsplash What’s an inbound marketing conversion funnel? You’ve taken time to focus on driving valuable traffic to...
Brandi Jangula
Brandi Jangula
Inbound Marketing

Improve Your Organic Search Ranking with an Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
Improve Your Organic Search Ranking with an Inbound Marketing Strategy
Photo by krakenimages on Unsplash Rank Higher, Increase Website Traffic and Convert More Prospects Organic search rank can be one of the...
Brandi Jangula
Brandi Jangula
Inbound Marketing

Why Inbound Marketing is More Cost-Effective than Paid Advertising

Brandi Jangula
Brandi Jangula
Why Inbound Marketing is More Cost-Effective than Paid Advertising
Photo by krakenimages on Unsplash How Inbound Marketing is More Cost-Effective than Paid Advertising When you invest in a marketing...
Brandi Jangula
Brandi Jangula
Content Marketing

The Measure of Success: Why Goal Setting is Important to Inbound Marketing

Brandi Jangula
Brandi Jangula
The Measure of Success: Why Goal Setting is Important to Inbound Marketing
Photo by krakenimages on Unsplash The Importance of Outlining What Marketing Success Looks Like What’s in it for me? That’s the question...
Brandi Jangula
Brandi Jangula
Content Marketing

5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today

Brandi Jangula
Brandi Jangula
5 Effective Email Marketing Strategies to Fuel Inbound Marketing Today
Photo by krakenimages on Unsplash Email Marketing Strategy for Inbound Success Inbound marketing is all about meeting customers where they...
Brandi Jangula
Brandi Jangula
Content Marketing

3 Powerful Insights for Effective Inbound Marketing Strategy

Brandi Jangula
Brandi Jangula
3 Powerful Insights for Effective Inbound Marketing Strategy
Photo by krakenimages on Unsplash Co-Founder Omi Diaz-Cooper Talks Strategy in a Live “Ask Me Anything” Recently, DCA’s Co-founder, Omi...
Brandi Jangula
Brandi Jangula
Content Marketing

Inbound vs Outbound Marketing: What’s the Difference?

Brandi Jangula
Brandi Jangula
Inbound vs Outbound Marketing: What’s the Difference?
Photo by krakenimages on Unsplash  How Inbound Marketing Can Boost Your Business Both inbound and outbound marketing strategies can serve...
Brandi Jangula
Brandi Jangula
Content Marketing

Inbound Marketing: What You Need to Know to Get Started

Brandi Jangula
Brandi Jangula
Inbound Marketing: What You Need to Know to Get Started
Photo by krakenimages on Unsplash What is the Purpose of Inbound Marketing? Why is it Important? Inbound marketing is different from...
Brandi Jangula
Brandi Jangula
Content Marketing

Inbound Marketing: How to Attract More Customers

Brandi Jangula
Brandi Jangula
Inbound Marketing: How to Attract More Customers
Photo by krakenimages on Unsplash Learn how inbound marketing strategies can grow your business. As a marketer, it's your goal to attract...
Brandi Jangula
Brandi Jangula
Content Marketing

7 Signs You Should Hire an Inbound Marketing Agency

Brandi Jangula
Brandi Jangula
7 Signs You Should Hire an Inbound Marketing Agency
Photo by krakenimages on Unsplash Why You Should Hire an Inbound Marketing Agency Building a website, managing social media and designing...
Brandi Jangula
Brandi Jangula
Business Growth

The Top Reasons Why Tech Careers Are Booming

Elizabeth Mackenzie
Elizabeth Mackenzie
The Top Reasons Why Tech Careers Are Booming
Photo by krakenimages on Unsplash Tech Careers will boom over the next 10 years... The Fourth Industrial Revolution is reshaping the...
Elizabeth Mackenzie
Elizabeth Mackenzie
Email Marketing

Top 5 Tactics Working in Emails (Right Now)

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Top 5 Tactics Working in Emails (Right Now)
Photo by Priscilla Du Preez Improve your open rates today using the top data-backed tactics that are working right now. The last few months...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Growth-driven Design

What is Shopify and Why Should I Choose it?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
What is Shopify and Why Should I Choose it?
If you've ever purchased from Lindt, The Economist, FitBit, or Allbirds (just to name a few), then you've likely experienced the Shopify...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Is Your Agency Still Focused on Counting Hours Rather than Results?

DCA Team
DCA Team
Is Your Agency Still Focused on Counting Hours Rather than Results?
Diaz & Cooper Advertising Staff Have Been #ROWE Since 2012 Last year while a global pandemic ushered in an expansive and unexpected...
DCA Team
DCA Team
Business Growth

How to Achieve Digital Growth in a Post-Cookies World

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Achieve Digital Growth in a Post-Cookies World
Photo by Austin Distel on Unsplash Google's announcement that it will block third-party cookies across its Chrome browser by 2022 has sent...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Inbound Marketing

5 ways to reignite your travel marketing in 2021

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
5 ways to reignite your travel marketing in 2021
The travel industry is starting to recover from the COVID crisis – and it looks like 2021 could bring a boom. The travel industry has been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Inbound Marketing

Marketing for the travel recovery

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Marketing for the travel recovery
Now is the time to market for the post-COVID travel recovery. Here's why: It is no secret that the travel and tourism industry took a...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

We've been named Top 40 Outstanding eCommerce Agencies

DCA Team
DCA Team
We've been named Top 40 Outstanding eCommerce Agencies
Diaz & Cooper Advertising is excited to announce that Retail Today has placed us in the exclusive category of 40 Outstanding eCommerce...
DCA Team
DCA Team
Inbound Marketing

How can you help support small businesses?

Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
How can you help support small businesses?
Photo by Bruce Mars We, like 2.3 million others, are a small business in Florida. Over the last 19 years, Diaz & Cooper has become known as...
Todd Cooper – VP, Client-in-Residence
Todd Cooper – VP, Client-in-Residence
Inbound Marketing

How to Optimize your Google Ads Campaigns for Better ROI

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Optimize your Google Ads Campaigns for Better ROI
During challenging economic times, the temptation to cut back on marketing can be overwhelming. This is particularly true of digital spend...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Telemark chooses Diaz & Cooper for regional marketing.

DCA Team
DCA Team
Telemark chooses Diaz & Cooper for regional marketing.
Named after the historic inland region of Southern Norway known for its vast forests and as the birthplace of Telemark skiing, Telemark, WI...
DCA Team
DCA Team
Growth-driven Design

7 Ways to Optimize Your Homepage & Increase Conversions

DCA Team
DCA Team
7 Ways to Optimize Your Homepage & Increase Conversions
Conversion Rate Optimization (commonly known as CRO) is a method aimed to help you improve your website’s ability to convert passive...
DCA Team
DCA Team
Inbound Marketing

How to Market with Compassion During a Crisis

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How to Market with Compassion During a Crisis
This guide will help you make the most of your marketing dollars during the crisis. Browse through LinkedIn or any other social channel...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Email Marketing

Using lead magnets to attract new sales.

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Using lead magnets to attract new sales.
Photo by Anete Lūsiņa Is your website producing new leads that you can turn into customers? We know that email marketing is one of the...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
News and Press

Wellbeing Wearables Shopify Launch

DCA Team
DCA Team
Wellbeing Wearables Shopify Launch
Philip Stein Launches New eCommerce Platform for Wellness Diaz & Cooper develops new website for global watch brand Miami, FL: Under the...
DCA Team
DCA Team
Case Studies

Case Study: eCommerce on Safari

DCA Team
DCA Team
Case Study: eCommerce on Safari
goal: Increase repeat purchases and reduce cart abandonment.
DCA Team
DCA Team
Business Growth

It's Time to Put the Results into Remote

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
It's Time to Put the Results into Remote
   
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Inbound Marketing

How Google Maps Is Changing Booking Options

Victoria Hajjar – Growth Strategist
How Google Maps Is Changing Booking Options
Image courtesy of The Word Point As the battle for direct bookings becomes ever more competitive for hotels, Google is increasing its...
Victoria Hajjar – Growth Strategist
Inbound Marketing

Case Study: Fueling Online Bookings

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study: Fueling Online Bookings
goal: Increase direct bookings online
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Growth-driven Design

Should You Worry About Your Website Being ADA Compliant?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Should You Worry About Your Website Being ADA Compliant?
The Essential Website Accessibility Guide What do Beyonce, Domino’s Pizza and the Avanti Hotel have in common? They have all recently been...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Inbound Marketing

Case Study: Digital Approach Doubles Sales

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Study: Digital Approach Doubles Sales
goal: Generate leads and sales
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Email Marketing

Case Study: New Leads Make a Leap

Sandi Abbott – Inbound Marketing Supervisor
Sandi Abbott – Inbound Marketing Supervisor
Case Study: New Leads Make a Leap
goal: Increase sales from email campaigns
Sandi Abbott – Inbound Marketing Supervisor
Sandi Abbott – Inbound Marketing Supervisor
News and Press

DCA Named Top 25 for eCommerce Design and Development

DCA Team
DCA Team
DCA Named Top 25 for eCommerce Design and Development
Diaz & Cooper has been named as one of the Top 25 eCommerce Design and Development Companies of 2019 by DesignRush. Coming in at #7 out of...
DCA Team
DCA Team
Growth-driven Design

How Not to Lose $32 Million on a Website

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
How Not to Lose $32 Million on a Website
The new Hertz© website was just in the news, but not for a good reason. According to “The Register” car-rental giant Hertz hired the global...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Growth-driven Design

The Fundamentals of Wireframing

DCA Team
DCA Team
The Fundamentals of Wireframing
 
DCA Team
DCA Team
Content Marketing

How to Optimize Customer Value in 6 Steps

Patrick Foster – Guest Blogger
Patrick Foster – Guest Blogger
How to Optimize Customer Value in 6 Steps
  The sheer breadth of customer data available to the average seller today can actually become a problem. When your head is up in the...
Patrick Foster – Guest Blogger
Patrick Foster – Guest Blogger
Inbound Marketing

Mastering the basics of email automation

Sandi Abbott – Inbound Marketing Supervisor
Sandi Abbott – Inbound Marketing Supervisor
Mastering the basics of email automation
We’ve all had those days when we’re super busy, yet have to send out countless emails to prospects, as well as publish blog posts and...
Sandi Abbott – Inbound Marketing Supervisor
Sandi Abbott – Inbound Marketing Supervisor
Inbound Marketing

What I learned at 10x Growth Con

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
What I learned at 10x Growth Con
I spent Super Bowl weekend at Grant Cardone’s 10x conference – here’s what I learned. This weekend, almost 35,000 people descended on Miami...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Inbound Marketing

Six Steps of Strategic Planning

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Six Steps of Strategic Planning
Any marketing plan works best when you start with a well-thought out strategic plan for business growth.  With a strategic growth plan,...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Case Studies

Case Study: Triple-crown winning site brings in 3x the booking revenue

DCA Team
DCA Team
Case Study: Triple-crown winning site brings in 3x the booking revenue
goal: Increase direct booking conversions on website
DCA Team
DCA Team
Growth-driven Design

How To Create The Perfect Product Landing Page

Patrick Foster – Guest Blogger
Patrick Foster – Guest Blogger
How To Create The Perfect Product Landing Page
Creating an excellent product landing page should be high up on your priority list when you’re designing your ecommerce site. The ecommerce...
Patrick Foster – Guest Blogger
Patrick Foster – Guest Blogger
Inbound Marketing

Case Study: Lose the Keys, Find Key West Campaign

DCA Team
DCA Team
Case Study: Lose the Keys, Find Key West Campaign
goal: Launch Brand; Generate Awareness, Leads and Increase Ridership the challenge: Launch a new brand and campaign to convince locals and...
DCA Team
DCA Team
Growth-driven Design

Sadly, “Brochure” websites no longer work. So What WILL?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Sadly, “Brochure” websites no longer work. So What WILL?
On a scale of 1 to 10, how important is your website to your travel business? If your site were to disappear overnight, how would it affect...
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Growth-driven Design

So, you think your hotel website is optimized?

Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
So, you think your hotel website is optimized?
Here are 5 reasons you may be wrong. You and I know something pretty important about your website – you need it to convert more bookings....
Omi Diaz-Cooper – CEO, Speaker
Omi Diaz-Cooper – CEO, Speaker
Content Marketing

The Quick & Dirty Guide to Getting Found Online

DCA Team
DCA Team
The Quick & Dirty Guide to Getting Found Online
Part 1: Search Engine Optimization Introduction There is no debate: Your website is one of the most important pieces of your business...
DCA Team
DCA Team
Growth-driven Design

Why Stock Photos Are Ruining Your Website UX

Tony Dicks – Digital Strategy Coach
Tony Dicks – Digital Strategy Coach
Why Stock Photos Are Ruining Your Website UX
Remember the last time your coworker cracked a joke during a conference call and the entire room erupted in hysterics? How about the time...
Tony Dicks – Digital Strategy Coach
Tony Dicks – Digital Strategy Coach
Growth-driven Design

Why Do I Need an SEO Consultant?

DCA Team
DCA Team
Why Do I Need an SEO Consultant?
DCA Team
DCA Team