Miami, FL - June 9, 2012 - Miami-based digital marketing agency Diaz & Cooper won a bronze award at Healthcare Marketing Report’s 29th Annual Healthcare Advertising Awards for its work on the Banyan Health Systems website.
“Working with Banyan was truly a unique opportunity for us to step it up in the realm of healthcare with the freedom to flex our creativity,” says Todd Cooper, co-founder and vice president of Diaz & Cooper. “In the end, we created a site that set Banyan apart from its competitors.”
Warm, symbolic visual elements and easy-to-understand icon-based navigation provide a human counterpoint to what is a technologically complex, database-driven site delivering large amounts of information about Banyan’s extensive programs, services and locations.
The Healthcare Advertising Awards are the oldest, longest running and most widely respected healthcare advertising award competition in the country. Founded to celebrate extraordinary efforts in the field of healthcare marketing and advertising, winners are selected by a national panel of judges based on quality, creativity, and message effectiveness.
This year the HRM Awards received nearly 4,000 entries from healthcare providers ranging in size and location, making it the largest healthcare advertising competition in the country.
We slay "brochure websites" and transform them into hard-working salespeople. Using the Inbound methodology along the Customer Value Journey, we create content that attracts, engages, educates and motivates prospects, turning strangers into fans.