the method matters
how we get to where
you want to be
There’s no secret to marketing success. But there is a process – we’ve developed a 3-stage approach that establishes objectives, leads us to the best solutions for the job, then measures and optimizes effectiveness. Our process works pretty well – it’s the reason we can guarantee results.
To hit your target, you have to know your distance away. And this is where we figure that out. It’s where we immerse ourselves in the history and current state of your brand; identify the strengths and weaknesses; delve into your competitive landscape and discover new opportunities.
Now that we know how far we need to go, we can devise solutions to get there. Strengths are built upon, weaknesses overcome. We’ll understand what the message is, who needs to hear it, and the best ways to reach and motivate them. The strategies devised here directly affect sales, positioning, the creative product, and more.
Every DCA marketing effort is carefully tracked, evaluated and reported. That’s not so unusual. What is unusual is knowing what must be measured, and what to do with the numbers when you’ve got them. It’s more than hard data and cold charts dumped on your desk. It’s understanding. Relevant, fact-based analysis that optimizes current strategies and illuminates new possibilities.